• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
North Americathanksgiving

Thanksgiving reveals an America split by dessert identity: pumpkin and sweet potato pie

By
Sophie Bates
Sophie Bates
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Sophie Bates
Sophie Bates
and
The Associated Press
The Associated Press
Down Arrow Button Icon
November 27, 2025, 5:00 AM ET
pie
Elizabeth Arnold, the owner of Sugar Magnolia Bakery, slices into a sweet potato pie on Friday, Nov. 21, 2025, in Flowood, Miss. AP Photo/Sophie Bates
Add Fortune on Google for similar content.

They’re both round, orange and probably bad for your health, but which is the better Thanksgiving dessert: pumpkin or sweet potato pie? For most people, the answer likely depends on where they’re from.

Recommended Video

The two Thanksgiving favorites have more in common than not. They’re similar in color, taste and texture, and derived from European carrot pie. Those similarities make them all the easier to compare.

“Pumpkin,” said Lori Robinson, a customer at Sugar Magnolia Takery in Flowood, Mississippi. “My mom cooks it every Thanksgiving, Christmas, every time. It’s way better than sweet potato.”

Unlike some bakeries in the area, Sugar Magonlia Takery makes both pumpkin and sweet potato pies.

Owner Elizabeth Arnold said the main difference between the pies in her bakery comes down to spice. Sweet potato is sweeter, made with white and brown sugar. Pumpkin pie is less sweet and spicier.

“Sweet potato pie. All day,” said Xavier Pittman, another customer.

At Arnold’s bakery, sweet potato tends to outsell pumpkin.

That’s not surprising in a southern bakery, explained Adrian Miller, a culinary author known as the “Soul Food Scholar.”

Sweet potato pie, he said, is particularly popular in the South, where sweet potatoes have deep roots in the region’s culture, economy and painful past.

“If there were to be a Mount Rushmore of soul food desserts, sweet potato pie would definitely be there,” Miller said.

Pumpkin pie, while ubiquitous, is more often associated with the northern part of the country.

The stereotypes boil down to this: Pumpkin pie is favored by white northerners while sweet potato pie is a favorite among Black southerners. But for culinary historian and author Michael W. Twitty, the issue is more nuanced.

With both desserts ingrained in American history, tradition and culture, the debate over which is better, Twitty argues, is really about identity.

“We can have fun with good-natured ribbing between regions and cultures,” Twitty said. “At the same time, don’t let it get too serious to the point where it’s like hard, fast markers of who you are, who I am, who we are.”

Raised in Washington, D.C., Twitty didn’t grow up in the Deep South. But the South, he said, has grown up in him. His family’s southern roots stretch back to the 17th century.

“Everybody would always bring like two homemade sweet potato pies,” Twitty said of his childhood Thanksgivings.

The intertwining of sweet potatoes and southern Black culture began with slavery. Sweet potatoes were a staple for many enslaved people in the Americas, Twitty said. It was an accessible, familiar food, similar to the yams and cassava that make up a cornerstone of African cuisine.

Enslaved people are credited with perfecting the sweet potato pie recipe, though Europeans are thought to be the first to attempt such a delicacy.

Some believe slavery is the reason sweet potato pie didn’t take off in the North. An abolitionist movement advocated boycotting goods produced by enslaved people but, Twitty said, the answer is likely simpler: access.

Sweet potatoes and pumpkins were both available in the South. In the North, however, early Americans didn’t have much access to the orange sweet potatoes we think of today, Miller said. Instead, northern sweet potatoes had white flesh and a more mealy texture.

With limited access to sweet potatoes in the North, pumpkin likely reigned supreme. The tradition of pumpkin pie goes back centuries to the colonial period, Miller said. A recipe for pumpkin pie was included in the nation’s first cookbook, written in 1796 by Amelia Simmons.

While there may be some truth to the culinary divide, Twitty said the stereotypes don’t hold up in many communities. Miller, who also has southern ancestry, said he grew up eating pumpkin and sweet potato pie on Thanksgiving.

“There will also be somebody, every single day, every single year who will break the rules,” Twitty said.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Sophie Bates
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in North America

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in North America

va
North AmericaWhite House
HUD suspends disaster funding to U.S. Virgin Islands housing authority, saying mismanagement has kept $1.3 billion from hurricane survivors
By Danica Coto and The Associated PressJuly 21, 2026
16 minutes ago
bird
EnvironmentAnimals
The rare ‘great conservation success story’ is happening off New England as $10 million over 10 years brings back the quirky oystercatcher bird
By Michael Casey and The Associated PressJuly 21, 2026
35 minutes ago
harvard
LawEducation
Harvard took hundreds of millions from Chinese donors—now the DOJ is asking if Americans were left out on purpose
By Collin Binkley, Didi Tang and The Associated PressJuly 21, 2026
47 minutes ago
ice
North AmericaImmigration
Army veteran with ‘ICE Off Our Streets’ sign sets fire and opens pellet gun attack outside Manhattan immigration court, injuring three: authorities
By Michael R. Sisak, Jamie Stengle and The Associated PressJuly 21, 2026
52 minutes ago
jouppi
LawSupreme Court
Alaska pilot takes six-pack plane seizure case to Supreme Court, citing ‘duty’ to make sure the Bill of Rights ‘actually means something’
By Michael Kunzelman and The Associated PressJuly 21, 2026
55 minutes ago
fuel
North AmericaWhite House
Trump’s $3.47 ‘Freedom Fuel’ gas network leans on an NFL kicking coach, a GOP fundraiser and a N.J. entrepreneur with a fuel theft rap sheet
By Brian Slodysko, Michael Biesecker, Josh Boak and The Associated PressJuly 21, 2026
60 minutes ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
20 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
24 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
1 day ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.