• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

2

Current price of oil as of June 17, 2026

3

Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 

1

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

2

Current price of oil as of June 17, 2026

3

Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
EconomyU.S. retail sales

Retail sales creep up 0.2% in September from August as delayed report shows economy crawling forward

By
Christopher Rugaber
Christopher Rugaber
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Christopher Rugaber
Christopher Rugaber
and
The Associated Press
The Associated Press
Down Arrow Button Icon
November 25, 2025, 9:50 AM ET
retail sales
A Best Buy employee hauls early Black Friday sale items at Best Buy Thursday, Nov. 20, 2025, in San Diego. AP Photo/Gregory Bull
Add Fortune on Google for similar content.

Sales at U.S. retailers and restaurants rose slightly in September as resilient consumers moderated their spending after splurging over the summer.

Recommended Video

Sales increased 0.2% last month from August, the Commerce Department said Tuesday, in a report delayed more than a month because of the government shutdown. Many reports on inflation, employment, spending, and growth remain delayed and the government won’t likely be caught up until late December.

The retail sales figures suggest that Americans as a whole are still willing and able to boost their spending, a key driver of the economy, despite high prices for groceries, rent, and many imported goods hit by tariffs. Steady consumer spending may lift the economy’s growth to a solid 3% or higher annual rate in the July-September quarter, economists forecast, after a modest 1.6% expansion in the first half of the year.

At the same time, hiring has been weak and the unemployment rate has ticked higher, which could drag down consumer spending and the broader economy if it worsens. Unemployment rose to 4.4% in September, the highest in nearly four years, from 4.3%, according to the delayed monthly jobs report released last week.

Higher-income consumers are driving much of the gains, according to data from Bank of America and reports from retailers such as Walmart, as lower-income shoppers seek bargains and are more likely to spend more on necessities.

Tuesday’s report comes before the crucial winter holiday season kicks off this weekend, when retailers earn as much as a fifth of their revenues. The National Retail Federation and other forecasters expect modest sales gains this year, compared with last year’s holiday, with the NRF projecting that sales will top $1 trillion for the first time.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Authors
By Christopher Rugaber
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

Senator Ruben Gallego arriving with a binder in hand at a news conference on Capitol Hill.
EconomyEmployment
Exclusive: Arizona senator warns ‘ghost jobs’ are warping labor data, presses Trump admin to investigate
By Camila Grigera NaónJune 18, 2026
52 minutes ago
teens
EconomyJobs
Teen summer employment is headed for its worst year since 1948
By Matt Sedensky and The Associated PressJune 18, 2026
2 hours ago
Current price of Bitcoin for June 18, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for June 18, 2026
By Joseph HostetlerJune 18, 2026
2 hours ago
Current price of oil as of June 18, 2026
Personal FinanceOil
Current price of oil as of June 18, 2026
By Joseph HostetlerJune 18, 2026
2 hours ago
ben
InvestingHedge Funds
The next-generation ‘Tiger Cubs’ who see the AI bubble risk—and know exactly where the next trade is
By Nick LichtenbergJune 18, 2026
3 hours ago
We’ve now got the full text of the U.S.-Iran peace deal—and allies are appalled at the gains it hands to Iran
BankingMarkets
We’ve now got the full text of the U.S.-Iran peace deal—and allies are appalled at the gains it hands to Iran
By Jim EdwardsJune 18, 2026
4 hours ago

Most Popular

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
Economy
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
By Jacqueline MunisJune 17, 2026
18 hours ago
Current price of oil as of June 17, 2026
Personal Finance
Current price of oil as of June 17, 2026
By Joseph HostetlerJune 17, 2026
1 day ago
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
Arts & Entertainment
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
By Christian SyltJune 17, 2026
1 day ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
2 days ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
3 days ago
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring a recent role: 'Nobody on that list gets that job'
Success
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring a recent role: 'Nobody on that list gets that job'
By Orianna Rosa RoyleJune 18, 2026
8 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.