• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AI

Instagram cofounder rips ‘AI FOMO’ that caused a rush to adopt and no metrics: ‘When it gets fuzzy, it’s very hard to then evaluate’

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
October 21, 2025, 12:42 PM ET
Mike Krieger, chief product officer of Anthropic and cofounder of Instagram.
Mike Krieger, chief product officer of Anthropic and cofounder of Instagram.Jerod Harris—Getty Images for Vox Media

Mike Krieger, the millennial founder who created Instagram with Kevin Systrom and is now chief product officer at Anthropic, said businesses’ rapid adoption of new technology was fueled by a fear of missing out (FOMO).

Recommended Video

Two years ago, many companies didn’t even have a definition of success when implementing AI into their operations. Instead, “they were driven by this AI FOMO that was happening in the CIO suite,” said Krieger in a interview on the Superhuman AI: Decoding the Future Podcast.

Yet, now companies are taking a closer look at their AI investments and seeking some sort of return with measurable results, because “the best products can be grounded in some kind of success metric or evaluation,” he said.

When it comes to adopting a new product, Krieger said, companies should ask two questions: “Is this a good product now, and is this a product that’s going to set up to succeed and scale?”

Otherwise, “When it gets fuzzy, it’s very hard to then evaluate, did it help?”

In terms of Anthropic’s Claude Code, which launched in May, Krieger told customers they can tell how successful the product is based on how often engineers use it.

“I often ask people just to look at the daily active metrics because those don’t lie,” he said. “People do not use tools over and over again every day if they’re not providing value.”

The jury is out on whether AI actually boosts productivity 

Some companies have already touted major productivity boosts brought on by AI tools. Google in June said its AI efforts had made its engineers 10% more productive. Buy-now-pay-later company Klarna, whose CEO Sebastian Siemiatkowski said he wanted the company to be ChatGPT’s “favorite guinea pig” also claimed it was able to slow hiring and reduce its workforce to 3,000 people from 7,400 due to AI productivity gains.

An MIT study published Sunday found when AI is used by highly skilled workers, it can boost productivity by 40%. Still, some have cast doubt on using AI for working faster, especially in coding. A July study by Model Evaluation and Threat Research (METR) found AI coding tools often weren’t able to write code at the level of an experienced programmer, and participants in the study rejected suggestions just under half the time. When they did accept the changes, they had to be extra careful. 

While Anthropic CEO Dario Amodei said back in March that in three to six months AI would be writing 90% of code, “and then, in 12 months, we may be in a world where AI is writing essentially all of the code,” the July METR study found using AI coding tools made them take 19% longer on their tasks.

“While I like to believe that my productivity didn’t suffer while using AI for my tasks, it’s not unlikely that it might not have helped me as much as I anticipated or maybe even hampered my efforts,” said one participant in the study.

In 2001, Fortune first convened “The Smartest People We Know,” bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

A hacker in a dark hoodie and wearing a creepy white mask sits at a keyboard in front of multiple computer monitors in a dark, blue-shaded room.
CybersecurityAnthropic
Anthropic is limiting access to its latest AI model, Mythos. The real risks may already be out there
By Beatrice NolanApril 10, 2026
42 seconds ago
‘Downward mobility is incredibly radicalizing’: The college bargain is broken. What comes next could reshape America
EconomyColleges and Universities
‘Downward mobility is incredibly radicalizing’: The college bargain is broken. What comes next could reshape America
By Nick LichtenbergApril 10, 2026
3 hours ago
Who’s really in control as AI and Big Tech race ahead?
MagazineEurope
Who’s really in control as AI and Big Tech race ahead?
By Francesca CassidyApril 10, 2026
4 hours ago
Photo: Donald Trump
EconomyMarkets
U.S. and Iran begin peace talks as Trump’s White House goes to war against the media, insider traders, and the Pope
By Jim EdwardsApril 10, 2026
5 hours ago
Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
NewslettersEye on AI
Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
By Sharon GoldmanApril 9, 2026
23 hours ago
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
AIdisruption
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
By Nick LichtenbergApril 9, 2026
23 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
1 day ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
1 day ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
23 hours ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
Current price of oil as of April 9, 2026
Personal Finance
Current price of oil as of April 9, 2026
By Fortune EditorsApril 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.