• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessPersonal Finance

‘Psychology of Money’ author Morgan Housel follows the same morbid success measure as Warren Buffett—a “reverse obituary”

By
Jessica Coacci
Jessica Coacci
Success Fellow
Down Arrow Button Icon
By
Jessica Coacci
Jessica Coacci
Success Fellow
Down Arrow Button Icon
October 12, 2025, 6:35 AM ET
Morgan Housel
The behavioral finance known for his bestseller The Psychology of Money, unveils the psychology behind spending.Courtesy of Morgan Housel

Material success can be measured in a multitude of ways: cars, luxury items, and followers. But behavioral finance expert Morgan Housel has an unusual exercise to do so: a reverse obituary. 

Recommended Video

“It’s a little bit morbid, but it’s to write what you want your obituary to say, and then try to live your life up to that,” Housel tells Fortune in discussing his latest book “The Art of Spending Money.” 

He isn’t the first to adopt the approach for living a fulfilled life. The sentiment echoes that of Berkshire Hathaway’s legendary investor, Warren Buffett, who says many of his life philosophies were gleaned from his right-hand man, Charlie Munger, who passed away in 2023.

“Early on, write your desired obituary, and then behave accordingly,” Buffett wrote in a previous shareholder letter in 2022. 

Now it’s one of Housel’s ways to measure legacy too: if it’s not important enough to take to the grave, it doesn’t matter at all. 

“If I were to write what I want my obituary to say, I would want it to hopefully say: ‘Morgan was a good husband, a good dad, a loving friend, helped his community, helped people in need’” he said.  

Housel’s new book breaks down spending as an art rather than a science 

Housel is known for his bestseller The Psychology of Money, which dissects how people’s previous beliefs, behaviors, and emotions impact finances. Now, he’s unveiling the psychology behind spending. 

Housel emphasizes that spending is not about getting things down to a science, it’s an art that shouldn’t have a “one size fits all” approach. How you’re spending it also makes all the difference: Housel says if a majority of your expenditures are material items, you haven’t yet learned the most important life lessons. 

Housel says that when he was in his 20s, his aspiration for the material world was at its highest– yearning for things like a new Ferrari or a mansion. Later in life, he realized that family and community took precedence over anything he had wanted to splurge on in his past. 

“When you do that exercise [writing your obituary], you immediately realize what you would not care about:  your salary, the size of your house, how often you bought a new car, where you went on vacation. That does not matter at all,” Housel added. 

Other successful founders have emphasized long-term legacy over short-term spending.

Jeff Bezos famously used a similar approach to decide to leave his cushy financial job and start Amazon, for instance.  

“I wanted to project myself forward to age 80 and say, ‘OK, now I’m looking back on my life. I want to have minimized the number of regrets I have,’” Bezos has previously explained. 

“50 or 60 years from now, I am not going to say, I wish I earned more and spent more. There’s a very good chance we’re going to look back and say, ‘I wish I was more helpful and more loving to the people who I really cared about in my life’,” Housel said. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Jessica CoacciSuccess Fellow

Jessica Coacci is a reporting fellow at Fortune where she covers success. Prior to joining Fortune, she worked as a producer at CNN and CNBC.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Success
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire's $100 million gift
By Jacqueline MunisJanuary 28, 2026
23 hours ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
23 hours ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
3 days ago
placeholder alt text
Success
Billionaire Mark Cuban spends hours reading 1,000 emails a day on 3 devices—yet he’s telling Gen Z to shut their phones, get outside, and have more fun
By Preston ForeJanuary 28, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Success

ms shirley
LawObituary
TikTok’s ‘Ms. Shirley,’ who drew 5 million followers watching her care for the homeless, dies at 58
By Rebecca Boone and The Associated PressJanuary 29, 2026
9 minutes ago
Sam Altman
SuccessCareers
Like Gen Z, OpenAI CEO Sam Altman isn’t a fan of using capital letters—but experts say the ‘lazy’ tech habit could kill their careers
By Preston ForeJanuary 29, 2026
4 hours ago
The founder and CEO of $98 billion Intercontinental Exchange, Jeffrey Sprecher
SuccessCareers
Inspired by Steve Jobs, the owner of NYSE says some successful leaders don’t invent—they just have ‘good taste’ and surround themselves with smart people
By Emma BurleighJanuary 29, 2026
4 hours ago
SuccessCareers
Job huggers, beware: Research shows you’re more likely to regret staying in a bad job than quitting it
By Orianna Rosa RoyleJanuary 29, 2026
9 hours ago
Lebron James holds the U.S. flag and waves on a boat.
SuccessOlympics
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire’s $100 million gift
By Jacqueline MunisJanuary 28, 2026
23 hours ago
C-SuiteCEO salaries and executive compensation
Here’s who topped the Fortune 500 in CEO pay last year—from Goldman’s David Solomon to Disney’s Bob Iger
By Marco Quiroz-GutierrezJanuary 28, 2026
24 hours ago