• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

2

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

3

Current price of oil as of June 18, 2026

1

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

2

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

3

Current price of oil as of June 18, 2026
Successthe future of work

This Gen X tech founder has a message for Jamie Dimon, Andy Jassy, and any CEO demanding a return to the office: You’re not serious about AI

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
September 23, 2025, 10:47 AM ET
Brian O’Kelley has a message for Jamie Dimon, Andy Jassy and any CEO ordering bums on seats: "You're not building an AI-first ecosystem."
Brian O’Kelley has a message for Jamie Dimon, Andy Jassy and any CEO ordering bums on seats: "You're not building an AI-first ecosystem."Susumu Yoshioka—Getty Images
Add Fortune on Google for similar content.

For the first time since the pandemic, as of this Summer, the majority of Fortune 100 companies have fully in-office policies for their employees. But Brian O’Kelley, the tech founder who sold AppNexus to AT&T for $1.6 billion in 2018, has a message for Jamie Dimon, Andy Jassy, and any CEO demanding a return to the office: You’re not serious about AI.

Recommended Video

The 48-year-old serial entrepreneur has worked in tech for the past two decades. He’s currently building his third startup, Scope3, a supply-chain emissions data company. And O’Kelley argues that return-to-office mandates mark the line between companies that are truly preparing for an AI-first future—and those stuck in the past.

“The best companies are going to actually dump their offices to learn to work with non-bodied employees,” O’Kelley exclusively told Fortune. “Anybody who has a back-to-office culture is actually hurting themselves.”

The remote-first AI advantage

While many CEOs claim they’re calling workers back to their desks to increase productivity, O’Kelley argued that they’ll never be as productive as remote-first firms, like his, that have the pick of top global talent and operate around the clock.

“My company works every hour of the day because I have folks in Australia, and folks in San Francisco,” he explained. 

Being spread across time zones doesn’t just make them more available to customers—it forces teams to be efficient and lean on the latest tech in ways traditional office-based companies simply don’t need to.

“That’s a world where everything is written down, because you have to transfer knowledge across these time zones, and we film videos for each other,” he said, adding that it’ll make it easier to integrate with AI eventually too. 

It’s why companies focusing on presence rather than actual productivity gains that could launch them into an AI-first future are at a real disadvantage

“The thing is, if you build a culture that’s asynchronous and remote, it means you’re building a culture for AI to thrive,”  O’Kelley added. “If you’re building an office culture, you are actually not building an AI-first ecosystem.”

Tech leaders all agree on one thing: You’ll be replaced by someone who uses AI

O’Kelley isn’t the first tech leader to sound the alarm about the AI race. Numerous CEOs have warned their peers—and employees—that those who don’t embrace AI will be the first to fall behind.

“Every job will be affected, and immediately. It is unquestionable,” Nvidia’s CEO Jensen Huang stressed earlier this year. “You’re not going to lose your job to an AI, but you’re going to lose your job to someone who uses AI.”

Now, businesses are scrambling to appoint AI leaders, or CAIOs, to ensure they’re not left in the lurch—some bosses are even taking AI classes after work to brush up on their tech skills.

But all of those efforts could go to waste if firms aren’t actually structured to take full advantage of AI, as O’Kelley pointed out. 

Because while America declares war on remote work, LinkedIn data shows that nearly 50% of jobs in the UK and around 35% of Europe-based businesses still let their workers log on from home—giving those firms a clear advantage when it comes to adopting AI. In the U.S., by contrast, less than 20% of jobs offer remote flexibility, the lowest among major economies surveyed.

Ultimately, Bill Gates admitted that AI is moving at a speed that “surprises” even him. Those clinging to old ways of working, instead of embracing the future, risk getting left behind.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
MPWSports
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
By Emma HinchliffeJune 19, 2026
2 hours ago
TIAA President and CEO Thasunda Brown Duckett on Fortune’s 'Titans and Disruptors of Industry' podcast.
SuccessFortune 500: Titans and Disruptors of Industry
‘Work-life balance is a lie’: TIAA’s CEO broke down at a bus terminal after a long work day, then found a better way to think about it
By Emma BurleighJune 19, 2026
7 hours ago
Arianna Huffington swears by one boundary to switch off from work every night—and Ralph Lauren’s CHRO says it’s the best thing she’s ever done too
SuccessDay in the Life of a CEO
Arianna Huffington swears by one boundary to switch off from work every night—and Ralph Lauren’s CHRO says it’s the best thing she’s ever done too
By Orianna Rosa RoyleJune 19, 2026
9 hours ago
LaShonda Anderson-Williams, chief customer and commercial officer at Salesforce, speaking at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Stuart Isett/Fortune)
Future of WorkBrainstorm Tech
How to run a company when the AI agents vastly outnumber the humans
By Alexei OreskovicJune 18, 2026
20 hours ago
Entry-level work didn’t disappear, PwC finds with ‘seniorization.’ It just morphed into something young workers can’t get
Future of Workentry level
Entry-level work didn’t disappear, PwC finds with ‘seniorization.’ It just morphed into something young workers can’t get
By Nick LichtenbergJune 18, 2026
24 hours ago
Dario Amodei
SuccessView from the C-Suite
Dario Amodei has only 1 direct report, his chief of staff—and everyone else reports to his sister: ‘It’s incredibly freeing’
By Preston ForeJune 18, 2026
1 day ago

Most Popular

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
Success
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
By Orianna Rosa RoyleJune 18, 2026
1 day ago
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
Economy
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
By Jacqueline MunisJune 17, 2026
2 days ago
Current price of oil as of June 18, 2026
Personal Finance
Current price of oil as of June 18, 2026
By Joseph HostetlerJune 18, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
4 days ago
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Success
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
By Preston ForeJune 17, 2026
2 days ago
Current price of gold as of June 18, 2026
Personal Finance
Current price of gold as of June 18, 2026
By Danny BakstJune 18, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.