• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
North America

Tariffs on imported sugar to hit liberals, Gen Z even MAHA where it hurts: organic food

By
Sarah Raza
Sarah Raza
,
Nick Lichtenberg
Nick Lichtenberg
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Sarah Raza
Sarah Raza
,
Nick Lichtenberg
Nick Lichtenberg
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
September 19, 2025, 7:13 AM ET
organic food
Organic food was already expensive.Getty Images

The price of most organic food could jump this fall because of new policies and tariffs on imported organic sugar, frustrating manufacturers who say the actions won’t help sugar growers but could put some food companies out of business.

Recommended Video

More than 90% of organic sugar used by U.S. manufacturers is imported. The price of that product increased in August when the Trump administration imposed steep trade tariffs, and will rise even more when high-tier duties on most organic sugar imports take effect Oct. 1.

The result, according to the Organic Trade Association, is that the price of organic sugar is expected to soar by an average of 30%, increasing costs of producing most organic foods — everything from yogurt to cookies.

The politics of organic food are intersectional, having evolved over the last decade from a largely coastal, liberal-coded foodstuff to a core staple of millennials and Gen Z. In February 2025, food-service researcher Acosta Group found that 59% of all shoppers think it’s important that their groceries or household products are natural or organic, while 89% of Gen Z and 85% of millennials reported shopping for natural and organic products in the last six months.

A preference for organic food also increasingly overlaps with the recommendations of the “Make America Healthy Again,” or MAHA movement, led by HHS Secretary Robert F. Kennedy, Jr. While the MAHA website does not specifically mention a preference for organic food, it discloses that the Department of Health and Human Services and the U.S. Department of Agriculture will be releasing new dietary guidelines that “promote MAHA priorities to improve nutrition for Americans.”

The word “organic” appears three times in “The MAHA report,” but dedicates over 10 pages to criticism of “ultra-processed foods,” including a criticism of Americans’ poor diet. It argues that the “The American diet has shifted dramatically toward ultra-processed foods (UPFs),
leading to nutrient depletion, increased caloric intake, and exposure to harmful additives. Nearly
70% of children’s calories now come from UPFs, contributing to obesity, diabetes, and other
chronic conditions.”

Each year, the U.S. imports 1,825 tons (1,656 metric tons) of specialty sugar because it is required under a World Trade Organization agreement. But demand for organic sugar far exceeds that amount, so the U.S. Department of Agriculture sets an annual quota for the amount of specialty sugar that can be imported into the U.S. duty-free.

Last year, the quota was 231,485 tons (210,000 metric tons), which still wasn’t enough to meet demand. This year, the USDA’s quota taking effect Oct. 1 will be zero, and all organic sugar imports beyond the WTO minimum will be hit with high out-of-quota duties.

The U.S. Department of Agriculture has said its restrictions on specialty sugar imports are intended to help the U.S. sugar industry.

In response to questions about its new policy, the USDA released a statement saying that “the decision was not made to benefit any single entity,” and it would continue to monitor market conditions.

Specialty sugar policy could lead to higher prices

The limits on duty-free imports of specialty sugar plus a new 50% tariff on Brazil, which supplies 40% of the U.S.’ organic sugar, is especially difficult because organic products are already more expensive than their conventional counterparts. Growers must meet more requirements to be certified organic, such as restrictions on pesticides and fertilizers.

U.S. manufacturers say that buying domestic organic sugar isn’t an option because there is only one U.S. farm that produces the specialty crop, and converting a conventional farm to organic takes at least three years.

They warn the combined effect of the tariff and import caps may force them either to raise prices or curb production.

“It’s essentially punishing domestic manufacturers for using an ingredient that we really can’t obtain domestically, and don’t have any prospects of obtaining domestically any time in the near future,” said Britt Lundgren, who oversees government affairs for organic yogurt maker Stonyfield.

Tom Chapman, co-CEO of the Organic Trade Association, said he expects “dramatic impacts.”

“The high tier tariff is so high that we don’t see that it’s an absorbable rate of tariff, in addition to all the other tariffs that would apply,” Chapman said.

Organic food manufacturers will buy most of the imported organic sugar, though some will be offered on grocery shelves, where home bakers likely will see increased prices.

U.S. not producing enough organic sugar to meet demand

Demand for organic sugar had already been outpacing imports for the past several years. But that situation did not spur any new domestic producers, organic food manufacturers said.

In addition to limited production, the U.S. also has limited organic sugar processing because ingredients that are certified organic must be segregated from conventional ingredients when processed.

Whole Earth Brands, a company that sells a variety of sweeteners, is anticipating a 100% increase in organic sugar costs, according to company president Nigel Willerton.

“We supply every major supermarket in the U.S. and natural food stores. We’ll see our prices go up quite considerably. There’s nothing we can avoid there,” he said.

How much prices will change depends on how much sugar is used in the product. For example, sweeteners that are made almost entirely from organic sugar are likely to see bigger price increases than dairy products, where organic sugar is not the main ingredient.

Higher sugar costs may lead some businesses to shut down

Many organic food manufacturers are smaller operations, so they are more sensitive to increases in input costs, Willerton said. Some of them may not have the profit margins to absorb the cost, and they are unable to replace organic sugar substitutes because it would require product reformulation.

“We’ve got lots of small companies involved in this business,” Willerton said. “These small premium companies producing these products are literally going to find themselves priced out of the market.”

The U.S. government has long had a prominent role in sugar production, with policies for setting minimum prices and generous loan programs.

Still, Chapman said he doesn’t understand what the USDA is trying to accomplish with its restrictions.

“When we looked at the USDA announcements, they were talking about domestic sugar shrinking and mills closing,” he said. “There’s only one mill. They were in operation before, and they’re in operation now.”

Florida Crystals Corporation, the only organic sugar producer in the U.S., supplies 8% of the U.S. organic sugar market, up from about 2% a decade ago.

Marianne Martinez, the company’s spokesperson, said the USDA’s new specialty sugar policy “is encouraging and could result in an increase in U.S.-grown and milled organic cane sugar production if it becomes a long-term policy.”

The USDA has not announced any other initiatives to support organic growers in the meantime.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Sarah Raza
See full bioRight Arrow Button Icon
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in North America

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in North America

JD Vance leaves Pakistan after marathon talks with Iran end without a deal as Tehran refuses U.S. demand not to develop nuclear weapons
PoliticsIran
JD Vance leaves Pakistan after marathon talks with Iran end without a deal as Tehran refuses U.S. demand not to develop nuclear weapons
By Munir Ahmed, E. Eduardo Castillo, Samy Magdy, Cara Anna, Ben Finley, Collin Binkley and The Associated PressApril 11, 2026
4 hours ago
Trump downplays talks for ceasefire deal with Iran, claiming military victory. ‘It doesn’t matter. From the standpoint of America, we win’
PoliticsDonald Trump
Trump downplays talks for ceasefire deal with Iran, claiming military victory. ‘It doesn’t matter. From the standpoint of America, we win’
By The Associated PressApril 11, 2026
7 hours ago
Appeals court says national security implications of halting White House ballroom construction must be weighed
Lawcourts
Appeals court says national security implications of halting White House ballroom construction must be weighed
By Michael Kunzelman, Ben Finley and The Associated PressApril 11, 2026
8 hours ago
Some communities are enduring unprecedented long waits on federal disaster requests, and Democrat-led states say they’re being denied
PoliticsFEMA
Some communities are enduring unprecedented long waits on federal disaster requests, and Democrat-led states say they’re being denied
By Gabriela Aoun Angueira and The Associated PressApril 11, 2026
10 hours ago
Boeing’s moon rocket faces uncertain future under Trump’s NASA
PoliticsNASA
Boeing’s moon rocket faces uncertain future under Trump’s NASA
By Sana Pashankar and BloombergApril 11, 2026
16 hours ago
JD Vance begins talks with Iran in Pakistan while Trump claims U.S. has begun ‘clearing out’ the Strait of Hormuz
PoliticsIran
JD Vance begins talks with Iran in Pakistan while Trump claims U.S. has begun ‘clearing out’ the Strait of Hormuz
By Munir Ahmed, Sam Metz, E. Eduardo Castillo, Samy Magdy and The Associated PressApril 11, 2026
16 hours ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
8 hours ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
23 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
20 hours ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
20 hours ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
2 days ago
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
Politics
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
By Fortune EditorsApril 11, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.