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NewslettersCEO Daily

What CEOs think about the SEC ‘prioritizing’ Trump’s plan to end quarterly reporting for public companies

Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
September 16, 2025, 5:08 AM ET
Brad Jacobs at The New York Stock Exchange.
Brad Jacobs at The New York Stock Exchange. Credit: NYSE.
  • In today’s CEO Daily: Diane Brady on what CEOs think about Trump’s plan to nix quarterly reporting.
  • The big story: Trump says he’s going to sue the NYT for $15 billion.
  • The markets: Another all-time high in the S&P 500.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. Quarterly earnings reports are a headache. There’s the hassle of getting the 10-Q together, updating financial data that may or may not be indicative of a company’s long-term potential or financial health. Analysts pepper you with questions; shareholders react. No wonder so many CEOs prefer to stay private.

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President Trump wants to do away with quarterly reports, arguing in a Truth Social post yesterday that doing so will “save money and allow managers to focus on properly running their companies.” The Securities and Exchange Commission, which has required quarterly filings for public companies since 1970, is reportedly “prioritizing” the proposal.

But what do CEOs think? I’ve heard many complain over the years but when pressed, most appreciate the discipline and transparency that come with quarterly filings. As one CEO put it to me yesterday: “It imposes an internal rigor and accountability, too.”

For QXO chairman and CEO Brad Jacobs, who has taken several companies public, it’s part of the package. As he told me earlier this year, before stepping up to ring the bell of the New York Stock Exchange for the ninth time, the 10-Q reinforces the credibility and transparency that comes with being public. “You get a report card every 90 days,” he told me. “You have thousands of people voting with their wallet on how they think you’re doing … and every day you get tons of people giving you advice about how to improve the business.”

That said, Trump may be right to do away with one aspect of quarterly reports: the pressure to give guidance. As my colleague Geoff Colvin noted earlier this year, when companies were foregoing guidance amid tariff chaos, “profits are unpredictable all the time, not just amid extraordinary uncertainty.”

Warren Buffett has never given guidance for Berkshire Hathaway, nor have the leaders of Amazon. That hasn’t stopped either from delivering outstanding earnings over the years. Companies like GM, Starbucks and UnitedHealth Group paused guidance amid recent uncertainty. But still, none of them complained about having to file a 10-Q.

Do earnings encourage short-term thinking? Maybe, for short-sighted leaders and investors. But private companies often carry a risk premium because they don’t have to disclose to the same extent as their public brethren. With greater access to capital comes great responsibility to tell shareholders what you are doing with their money.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

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The Fortune Future 50

Since 2017, BCG and Fortune have teamed up to screen the world’s biggest companies for their innate fitness to grow—a measurable, manageable trait we call “corporate vitality.” Our screen sweeps in more than 3,000 companies, including more than 150 privately held, venture-backed startups. See the Fortune Future 50 ranking for 2025 here.

Trump to sue NYT for $15 billion

President Trump said he would bring a $15 billion defamation lawsuit against the New York Times today. He did not cite specifics. “The New York Times has been allowed to freely lie, smear, and defame me for far too long, and that stops, NOW!”, the president wrote on Truth Social.

Lisa Cook can stay at the Fed, appeals court rules

The Fed governor can keep her job as the central banker’s monetary policy committee meets this week to consider an interest rate cut. Watch for a potential appeal to the U.S. Supreme Court by the White House. Most analysts expect a 0.25% cut to be delivered on Wednesday. Context: Trump loyalist Stephen Miran joins the board today as a governor.

TikTok sale will go ahead

The sale of TikTok will go ahead, Treasury Secretary Scott Bessent said. He gave no details but said a framework was in place. A deadline banning the app in the U.S. hits on Wednesday.

Trump preparing executive orders against Kirk critics

The White House is preparing a series of executive orders to punish critics of slain conservative activist Charlie Kirk. The measures could include “reviewing the tax-exempt status of left-leaning nonprofit groups and targeting them with anticorruption laws,” the WSJ reports.

Alphabet hits $3 trillion market value

Alphabet earned a $3 trillion market valuation for the first time on Monday, driven by its investments in artificial intelligence and a favorable antitrust ruling that lets it keep key assets like the Chrome browser and Android operating system. It now joins Apple, Microsoft, and Nvidia as one of just four companies with valuations above the $3 trillion mark.

Users are picking different AI models for work and personal use

New studies from leading AI companies Anthropic and OpenAI found that a majority of ChatGPT users turn to the platform for non-work-related messages, while most users of Claude, Anthropic’s flagship AI tool, use the platform for work-related productivity. ChatGPT is specifically tapped by most users for writing, guidance, and information-seeking, while Claude is more frequently picked for coding, research, and business automation.

Poland on alert over new drone intrusion

Polish authorities arrested two Belarusian citizens for allegedly flying a drone near the parliament buildings. Context: Poland is on edge after Russia flew military drones into its territory, and that of Romania, in what appears to be a test of NATO’s readiness to respond to any attempt by Russia to draw more European countries into the war in Ukraine. Belarus is a Moscow ally.

The markets

S&P 500 futures were up 0.21% this morning. The index closed up 0.47% in its last trading session. STOXX Europe 600 was down 0.12% in early trading. The U.K.’s FTSE 100 was flat in early trading. Japan’s Nikkei 225 was up 0.3%. China’s CSI 300 was down 0.21%. The South Korea KOSPI was up 1.24%. India’s Nifty 50 was up 0.35% before the end of the session. Bitcoin rose to $115.7K.

Around the watercooler

Once richer than Peter Thiel, Pop Mart’s Wang Ning sees $6 billion vanish with Labubu hype by Eva Roytburg

Top analyst who once feared ‘the end of capitalism’ rips French and British boomers for sabotaging Gen Z futures by Nick Lichtenberg

AI will spark ‘violent task churn’ in the economy, but even optimists may be underestimating the productivity boom, JPMorgan says by Jason Ma

OpenAI board chair doubles down on CEO Sam Altman’s belief we’re in an AI bubble: ‘A lot of people will lose a lot of money’ by Sasha Rogelberg

CEO Daily is compiled and edited by Joey Abrams and Jim Edwards.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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