• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

3

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

3

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
InnovationApple iPhone

This is Apple’s first iPhone ‘Air’

By
Dave Smith
Dave Smith
Former Editor, U.S. News
Down Arrow Button Icon
By
Dave Smith
Dave Smith
Former Editor, U.S. News
Down Arrow Button Icon
September 9, 2025, 1:55 PM ET
Apple iPhone Air
Apple's iPhone Air is the thinnest iPhone ever made, at just 5.6mm thick.Apple
Add Fortune on Google for similar content.

Apple just announced the iPhone Air at its “Awe Dropping” event. At just 5.6 millimeters thick, the iPhone Air is officially Apple’s thinnest iPhone ever, even slimmer than the company’s ultra-thin M4 iPad Pro. It has 3 times the scratch resistance as the previous glass Apple would use for iPhones, and is made out of recycled titanium. It comes in black, white, gold, and blue. The inside was precision-milled to make room for all of the necessary chips and sensors.

The iPhone Air is powered by the A19 Pro chip, which Apple says is the fastest CPU in any smartphone. It’s also highly energy efficient compared to the A19 chip that powers the iPhone 17. A new 5-core GPU most notably helps power AI thanks to neural accelerators into each GPU core. Apple calls it MacBook Pro levels of compute, in an iPhone, which it says is perfect for AI workflows.

The iPhone Air also gets a new chip called N1, an Apple-designed chip that works for WiFi 7, Bluetooth 6, and Thread, which helps improve Personal Hotspot and AirDrop features. It also has a C1X chip, a much faster modem than the previous C1 chip.

The ultra-thin profile of the iPhone Air requires significant engineering concessions. Most notably, the device features a single 48-megapixel “Fusion” camera system, which includes both a main camera and telephoto lens all housed in a horizontal camera bar across the top of the device—a departure from Apple’s traditional corner-mounted camera systems. The design eliminates both telephoto and ultrawide cameras, focusing solely on the Fusion camera. Apple says the Fusion camera excels in low light. On the front, Apple gives the iPhone Air the new Center Stage camera that’s going on the iPhone 17, so you can take photos in any orientation without needing to physically rotate your phone. And now, you can film videos using both the front and rear cameras at the same time so you can film your reaction to watching a sporting event, for example.

The iPhone Air features eSIM, so you no longer need to port a physical SIM card—but really, this is about Apple making the most use of the space of the phone, as the company said during its event. eSIM coverage is available globally—and iPhone Air is eSIM only.

In terms of battery, you can expect to get “all-day life,” according to Apple, thanks to battery-saving features in iOS 26. There’s also a new low-profile MagSafe battery that attaches to the back of the iPhone magnetically; with that battery, Apple says you can get 40 hours of battery life.

Apple designed two custom cases for the iPhone Air: one case that’s 1mm thin, and one made of a soft polycarbonate. There’s also a magnetic strap that can hold onto your phone so you can wear it like a bag.

The iPhone Air also sports a 6.6-inch OLED display with 120Hz ProMotion technology, bringing premium display features previously reserved for Pro models to a broader audience for the first time. Apple has integrated its new A19 chip and 12GB of RAM, ensuring the Air delivers flagship-level performance despite its constrained form factor.

The iPhone Air represents Apple’s response to increasing competition in ultra-thin premium devices, particularly from Samsung’s Galaxy S25 Edge. By creating an entirely new product category within its lineup, Apple aims to capture consumers prioritizing aesthetics and portability over maximum functionality.

The iPhone 17 Air will be available for pre-order Friday, September 12, with general availability beginning Friday, September 19. The device launches alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, marking Apple’s most diverse iPhone lineup to date. It starts at $999.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Dave SmithFormer Editor, U.S. News

Dave Smith is a writer and editor who also has been published in Business Insider, Newsweek, ABC News, and USA Today.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Innovation

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Innovation

David Senra smiles in front of a white background
Startups & VentureTerm Sheet
David Senra, your favorite billionaire’s favorite podcaster, has turned down every acquisition offer. Here’s why
By Lily Mae LazarusJuly 6, 2026
2 hours ago
Meet Atlas, the humanoid robot that delivered the game ball.
InnovationSports
Meet the soccer-playing humanoid robot that just delivered the game ball at the Brazil v. Norway FIFA World Cup match
By Catherina GioinoJuly 5, 2026
16 hours ago
Shark Tank’s Kevin O’Leary says if he were 25 today, he’d chase these two booming opportunities in the world of AI
AIEntrepreneurs
Shark Tank’s Kevin O’Leary says if he were 25 today, he’d chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
23 hours ago
Mark Zuckerberg takes business calls on a jet ski wearing his $800 Meta glasses—and insists ‘the other person could not tell’
Big TechMark Zuckerberg
Mark Zuckerberg takes business calls on a jet ski wearing his $800 Meta glasses—and insists ‘the other person could not tell’
By Sydney LakeJuly 5, 2026
1 day ago
David Senra poses in a black shirt in front of bookshelves
Startups & VentureMedia
How David Senra built the podcast the world’s most powerful CEOs can’t stop listening to
By Lily Mae LazarusJuly 5, 2026
1 day ago
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
EnergyNuclear
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
By Jordan BlumJuly 4, 2026
2 days ago

Most Popular

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
23 hours ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
2 days ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
4 days ago
The stock market is about to suffer a 'snapback' and will lose much of this year's gains as 'speculation is hitting extreme levels,' BofA warns
Investing
The stock market is about to suffer a 'snapback' and will lose much of this year's gains as 'speculation is hitting extreme levels,' BofA warns
By Jason MaJuly 5, 2026
17 hours ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
3 days ago
Mark Zuckerberg takes business calls on a jet ski wearing his $800 Meta glasses—and insists 'the other person could not tell'
Big Tech
Mark Zuckerberg takes business calls on a jet ski wearing his $800 Meta glasses—and insists 'the other person could not tell'
By Sydney LakeJuly 5, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.