• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceFinance

Even the tooth fairy is cutting back. The average price per tooth in America just saw its biggest drop in 27 years

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
August 15, 2025, 11:42 AM ET
A girl holds a tooth in her hands
American kids are getting a raw deal from the Tooth Fairy lately.Elva Etienne—Getty Images
  • The tooth fairy is paying 14% less than they did last year, marking the biggest decline in 27 years. The average child received $5.01 per tooth in the U.S., which was the lowest amount of any tracked country.

Times are tight for the mythical beings of childhood. Santa Claus will likely be bringing fewer toys this holiday season, as tariffs and economic uncertainty make his helpers more budget conscious. Now, even the tooth fairy is cutting back.

Delta Dental, for the past 27 years, has been tracking how much the tooth fairy leaves under children’s pillows as they lose teeth. And the most recent study shows an average price per tooth of $5.01 in the U.S. That’s a 14% decline from last year’s $5.84—the biggest on record.

In addition, the tooth fairy isn’t giving additional gifts as frequently. Last year, 21% of kids said they’d received “something else” along with the cash. This year, that number has fallen to 16%.

“Since 1998, Delta Dental has tracked Tooth Fairy giving as a timely reminder for families that good oral health is an essential part of a child’s overall well-being,” Delta Dental wrote in a press release.

The 2025 drop also means that for the first time since 2000, the S&P index has outperformed the Tooth Fairy Index (of rises and drops in the amount left per tooth). This marks the first year the real-world market has outperformed the tooth fairy.

Tooth prices have still seen big gains in the 21st Century. In 2000, a tooth went for a little less than $2, meaning it has seen a gain of more than 150% in that time.

Curious what the tooth fairy pays in other countries? (Spoiler: Kids in other countries are doing better than American children.) Here’s the current average.

Japan – ¥ 752 ($5.12)

Ireland – € 4.80 ($5.62)

Spain – € 4.80 ($5.62)

England – £ 3.97 ($5.39)

Canada – $ 7.13 ($5.17)

Brazil – R$ 28.68 ($5.31)

Costa Rica – ₡ 2535.44 ($5.02)

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Sean Duffy speaks behind a podium. An American flag hangs behind him.
PoliticsAviation
The FAA is recruiting gamers to fix America’s air traffic controller crisis—and offering $155,000 to do it
By Sasha RogelbergApril 13, 2026
12 minutes ago
U.S. President Donald Trump attends UFC 327 at Kaseya Center on April 11, 2026 in Miami, Florida.
EnergyIran
Trump threatens to blow up Iran’s last ships ‘using the same system of kill’ as drug boats as his ‘Hail Mary’ blockade begins
By Eva RoytburgApril 13, 2026
46 minutes ago
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
EconomyIran
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
By Jason MaApril 13, 2026
1 hour ago
Billionaire philanthropist MacKenzie Scott
SuccessBillionaires
Billionaire philanthropist MacKenzie Scott donates $70 million to Meals on Wheels America—helping feed more than 2 million people a year
By Emma BurleighApril 13, 2026
2 hours ago
hungary
EuropeHungary
Hungary voted for ‘complete change in regime,’ Peter Magyar says, calling for new parliament ASAP
By Justin Spike, Sam McNeil and The Associated PressApril 13, 2026
2 hours ago
ireland
EnergyIreland
Irish PM offers $592 million fuel tax cut to reopen refinery as farmers and truckers wage cost-of-living protest
By Brian Melley and The Associated PressApril 13, 2026
2 hours ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
2 days ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
1 day ago
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
Real Estate
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
By Fortune EditorsApril 12, 2026
1 day ago
Here's how a U.S. naval blockade of the Strait of Hormuz could work. 'This is a big task, and it's a big gamble'
Politics
Here's how a U.S. naval blockade of the Strait of Hormuz could work. 'This is a big task, and it's a big gamble'
By Fortune EditorsApril 12, 2026
24 hours ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
2 days ago
‘Almost unmanageable’: Raising a child in the U.S. now costs more than $300,000
Economy
‘Almost unmanageable’: Raising a child in the U.S. now costs more than $300,000
By Fortune EditorsApril 12, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.