• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipAdvice

Successful CEOs use ‘the rule of 5’ to create and keep new habits, says the career coach to the Fortune 500

By
Bill Hoogterp
Bill Hoogterp
Down Arrow Button Icon
By
Bill Hoogterp
Bill Hoogterp
Down Arrow Button Icon
August 13, 2025, 6:00 AM ET
Bill Hoogterp portrait
Top CEOs use an effective strategy called "beat the plan."Illustration by Fortune

I hear the same thing from many leaders: “From the outside in, it looks like I’m doing great, but the truth is I’m a bit miserable, frustrated with myself, and feeling stuck.” Surprisingly, to address our own situations, most of us already know a directional step we could take or stop taking, but we don’t do it. Why? And how can we solve that?

Recommended Video

Hold up one hand. Count your fingers, out loud.

Do it again, and for five seconds, see if you can focus only on how incredible your fingers are. Wiggle them. Flash them. Say out loud with a smile, “Power of Five.”

Your hand is your prop to remind you. Five is your anchor.

Just start for five seconds and get a streak going

Mel Robbins’s The 5 Second Rule and James Clear’s Atomic Habits overlap beautifully: action before motivation.

If you want to run, commit to putting on your running shoes for five seconds every day. That’s it.

Sounds silly, right? But here’s what happens: Shoes go on, you think, “Hmm, might as well walk to the mailbox.” Halfway to the mailbox, you think, “I can make it to the corner.” At the corner, you keep going. Some days it’s a short walk, other days you run sprints. But it started with your five magic seconds.

Here’s the thing. We don’t need to put motivation into you. We need to let it out. Action releases emotion. Starting takes less than five seconds. Momentum does the rest.

Apply the Power of Five anywhere:

  • Better hydration: Start your day with five sips of water.
  • Healthier eating: Eat five spoonfuls of oatmeal or five forkfuls of salad, first. Oats release energy slowly, keeping you steady all day (it’s why they feed them to horses). The body reacts most to what the stomach lining senses first. If you’re going to have healthy and junk, get healthy in first.  
  • Learning: Study five new words of a language. (My friend Severin Hacker, cofounder of Duolingo, says 12 million people have a streak over 365 days!)
  • Finances: Save $5, €5, or ¥5 a day. It will shift how you think about finance.
  • Writing: Write five words a day for your book.
  • Patience: When someone cuts you off in traffic, count to five before “flipping.” No, wait! I mean five seconds before you sigh and say, “Maybe they’re just having a day.”
  • Work: Before even reading emails, put in five minutes on your toughest project. Eat the frog first.
  • Your idea: The best ideas come from you, not me. What’s yours for the Power of Five? 

Why it works

We humans adapt fast. Really fast. It’s kind of our superpower. But you must pledge to use your superpowers for good! It only takes five days to start getting in shape, and five to start losing it. There’s still so much we don’t know about the brain, but the latest research is that bodies and minds influence each other more than we realized. Physically doing something signals to your brain: This matters.

As Millard Fuller, cofounder of Habitat for Humanity, said: “It’s easier to act yourself into a new way of thinking than to think yourself into a new way of acting.”

The worst thing isn’t starting without a plan. The worst thing is never starting at all.

I’ll give you a little CEO secret from working with so many successful people. It looks like they planned it all out and never struggled, but the truth is very different. Everyone is a walking bundle of hopes, strengths, dreams, and insecurities. No exceptions.

The only way up the mountain is to stumble. To skin your knees. To feel a little lost. To be out of breath. If you’re not out of breath, you’re not climbing. You’re coasting. 

Ready to change?

Just … start.

Bill Hoogterp is an author, entrepreneur, and one of the top executive coaches worldwide. He has advised dozens of Fortune 500 CEOs, and last year his company LifeHikes offered trainings at more than 100 global companies in 47 countries and seven languages. To learn more about Bill, visit lifehikes.com. To ask Bill a question for a future column, email bill_hoogterp@lifehikes.com.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Bill Hoogterp
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Jon McNeill with microphone in hand
SuccessCareers
Former Tesla president reveals the ‘single most important thing’ you can do for your career—it’s a habit Elon Musk and Warren Buffett share too 
By Preston ForeApril 11, 2026
11 hours ago
vicente
CommentaryLeadership
Ingersoll Rand CEO: here’s how employee ownership helped drive more than 8x enterprise value growth
By Vicente ReynalApril 11, 2026
11 hours ago
karp
Future of Workpalantir
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Jacqueline MunisApril 11, 2026
12 hours ago
Berkshire Hathaway's Warren Buffett
SuccessWealth
Warren Buffett says ‘accumulating great amounts of money’ doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Emma BurleighApril 11, 2026
12 hours ago
AI promises to free workers from grunt work, but psychologists say those mindless tasks are exactly what our brains need to recover
AIworker productivity
AI promises to free workers from grunt work, but psychologists say those mindless tasks are exactly what our brains need to recover
By Marco Quiroz-GutierrezApril 11, 2026
15 hours ago
Three people sit behind a desk and look at the phone screen of the person in the middle.
Future of WorkConsulting
Meet ‘trendslop,’ the new, AI-fueled scourge of workplace consultants everywhere
By Sasha RogelbergApril 10, 2026
1 day ago

Most Popular

Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
1 day ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
15 hours ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
12 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
12 hours ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.