• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
EconomyFood and drink

Gen Z and young millennials are driving a great American drinking decline, Gallup poll shows

By
Linley Sanders
Linley Sanders
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Linley Sanders
Linley Sanders
and
The Associated Press
The Associated Press
Down Arrow Button Icon
August 13, 2025, 8:52 AM ET
Friends at restaurant
Gen Z usually doesn't order a drink.Getty Images
Add Fortune on Google for similar content.

Fewer Americans are reporting that they drink alcohol amid a growing belief that even moderate alcohol consumption is a health risk, according to a Gallup poll released Wednesday.

Recommended Video

A record high percentage of U.S. adults, 53%, now say moderate drinking is bad for their health, up from 28% in 2015. The uptick in doubt about alcohol’s benefits is largely driven by young adults — the age group that is most likely to believe drinking “one or two drinks a day” can cause health hazards — but older adults are also now increasingly likely to think moderate drinking carries risks.

As concerns about health impacts rise, fewer Americans are reporting that they drink. The survey finds that 54% of U.S. adults say they drink alcoholic beverages such as liquor, wine or beer. That’s lower than at any other point in the past three decades.

The findings of the poll, which was conducted in July, indicate that after years of many believing that moderate drinking was harmless — or even beneficial — worries about alcohol consumption are taking hold. According to Gallup’s data, even those who consume alcohol are drinking less.

The federal government is updating new dietary guidelines, including those around alcohol. Before the COVID-19 pandemic, government data showed U.S. alcohol consumption was trending up. But other government surveys have shown a decline in certain types of drinking, particularly among teenagers and young adults.

This comes alongside a new drumbeat of information about alcohol’s risks. While moderate drinking was once thought to have benefits for heart health, health professionals in recent years have pointed to overwhelming evidence that alcohol consumption leads to negative health outcomes and is a leading cause of cancer.

Growing skepticism about alcohol’s benefits

Younger adults have been quicker than older Americans to accept that drinking is harmful, but older adults are coming around to the same view.

About two-thirds of 18- to 34-year-olds believe moderate drinking is unhealthy, according to the poll, up from about 4 in 10 in 2015. Older adults are less likely to see alcohol as harmful — about half of Americans age 55 or older believe this — but that’s a substantial increase, too. In 2015, only about 2 in 10 adults age 55 or older thought alcohol was bad for their health.

In the past, moderate drinking was thought to have some benefits. That idea came from imperfect studies that largely didn’t include younger people and couldn’t prove cause and effect. Now the scientific consensus has shifted, and several countries recently lowered their alcohol consumption recommendations. Earlier this year, the outgoing U.S. surgeon general, Vivek Murthy, recommended a label on bottles of beer, wine and liquor that would clearly outline the link between alcohol consumption and cancer.

The federal government’s current dietary guidelines recommend Americans not drink or, if they do consume alcohol, men should limit themselves to two drinks a day or fewer while women should stick to one or fewer.

Gallup’s director of U.S. social research, Lydia Saad, said shifting health advice throughout older Americans’ lives may be a reason they have been more gradual than young adults to recognize alcohol as harmful.

“Older folks may be a little more hardened in terms of the whiplash that they get with recommendations,” Saad said. “It may take them a little longer to absorb or accept the information. Whereas, for young folks, this is the environment that they’ve grown up in … in many cases, it would be the first thing young adults would have heard as they were coming into adulthood.”

The government is expected to release new guidelines later this year, under the directive of health secretary Robert F. Kennedy Jr., who has promised big changes. Kennedy has not hinted at how the alcohol recommendations may shift.

Drinking rates fall to decade low

Slightly more than half of Americans, 54%, report that they drink alcohol — a low in Gallup’s data that is especially pronounced among women and young adults.

Young Americans’ alcohol consumption has been trending downward for years, accelerating the overall decline in alcohol consumption. In sharp contrast with Gallup’s findings two decades ago, when young adults were likeliest to report drinking, young adults’ drinking rate is now slightly below middle-aged and older adults.

Americans’ reported drinking is among the lowest since the question was first asked in 1939. For most of the last few decades, at least 6 in 10 Americans have reported drinking alcoholic beverages, only dipping below that point a few times in the question’s history.

Americans who drink alcohol are consuming less

Even if concerns about health risks aren’t causing some adults to give up alcohol entirely, these worries could be influencing how often they drink.

The survey found that adults who think moderate drinking is bad for one’s health are just as likely as people who don’t share those concerns to report that they drink, but fewer of the people with health worries had consumed alcohol recently.

About half of those who worry moderate drinking is unhealthy said they had a drink in the previous week, compared with about 7 in 10 who did not think drinking was bad for their health.

Overall, only about one-quarter of Americans who drink said they had consumed alcohol in the prior 24 hours, a record low in the survey. Roughly 4 in 10 said that it had been more than a week since they had poured a drink.

___

Associated Press writer Amanda Seitz contributed to this report.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Authors
By Linley Sanders
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

A woman types into a kiosk at an airport.
Travel & LeisureAviation
‘You can expect prices to be high and stay high’: Domestic airfare is skyrocketing faster than international flight costs, despite using less jet fuel
By Sasha RogelbergJune 30, 2026
46 minutes ago
mill
InvestingWealth
America added more than 1,200 millionaires per day in 2025, but the heyday of the ‘everyday millionaire’ is already over
By Nick LichtenbergJune 30, 2026
1 hour ago
US President Donald Trump arrives to speak during a Rose Garden Club dinner with American farmers at the White House in Washington, DC, on June 25, 2026.
EconomyBig Oil
Trump takes his inflation battle to gas retailers after his plot against the Fed runs aground—sets target for $2.50 a gallon
By Eleanor PringleJune 30, 2026
6 hours ago
Mark Zuckerberg, CEO of Meta
EconomyMarkets
AI stocks are in an ‘air pocket’ and Meta and Microsoft are being traded like ‘bear market names that cannot be owned,’ top analyst says
By Jim EdwardsJune 30, 2026
6 hours ago
Gulf bond markets extend their rally despite uncertain outlook
NewslettersFortune Gulf Brief
Gulf bond markets extend their rally despite uncertain outlook
By Melissa HancockJune 30, 2026
6 hours ago
GCC debt markets have rallied since the ceasefire, but tight liquidity remains a key hurdle 
Middle EastBonds
GCC debt markets have rallied since the ceasefire, but tight liquidity remains a key hurdle 
By Melissa HancockJune 30, 2026
7 hours ago

Most Popular

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
5 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
3 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
19 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
2 days ago
Current price of oil as of June 29, 2026
Personal Finance
Current price of oil as of June 29, 2026
By Joseph HostetlerJune 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.