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EconomyInflation

Inflation is staying level—for now—but the next wave of tariff-driven price increases is already in motion: ‘They are going up, we’ve seen that’

By
Christopher Rugaber
Christopher Rugaber
and
The Associated Press
The Associated Press
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By
Christopher Rugaber
Christopher Rugaber
and
The Associated Press
The Associated Press
Down Arrow Button Icon
August 12, 2025, 8:57 AM ET
Jerome Powell at the podium
Federal Reserve Chairman Jerome Powell, speaks during a news conference following the Federal Open Market Committee meeting, Wednesday, July 30, 2025, in Washington.Manuel Balce Ceneta—AP Photo

WASHINGTON (AP) — U.S. inflation was unchanged last month while a measure of underlying inflation rose to its highest level in five months, as tariffs have raised the cost of some imported goods while gas and procery prices cooled.

Consumer prices rose 2.7% in July from a year earlier, the Labor Department said Tuesday, the same as the previous month and up from a post-pandemic low of 2.3% in April. Excluding the volatile food and energy categories, core prices rose 3.1%, up from 2.9% in June.

The figures suggest that slowing cost growth for rents and cheaper gas are offsetting some of the impact of President Donald Trump’s sweeping tariffs. Tuesday’s figures likely reflect the 10% universal tariff Trump imposed in April, as well as higher duties on countries such as China and Canada.

Still, stubbornly high inflation puts the Federal Reserve in a difficult spot: Hiring slowed sharply in the spring, after Trump announced tariffs in April. The stalling out of job gains has boosted financial market expectations for an interest rate cut by the central bank.

Yet Fed chair Jerome Powell has warned that worsening inflation could keep the Fed on the sidelines — a stance that has enraged Trump, who has defied traditional norms of central bank independence and demanded lower borrowing costs.

Tuesday’s data arrives at a highly-charged moment for the Labor Department’s Bureau of Labor Statistics, which collects and publishes the inflation data. Trump fired Erika McEntarfer, then the head of BLS, after the Aug. 1 jobs report also showed sharply lower hiring for May and June than had previously been reported.

The president posted on social media Monday that he has picked E.J. Antoni, an economist at the conservative Heritage Foundation and a frequent critic of the jobs report, to replace McEntarfer.

“E.J. will ensure that the Numbers released are HONEST and ACCURATE,” Trump said on Truth Social.

Adding to the BLS’s turmoil is a government-wide hiring freeze that has forced it to cut back on the amount of data it collects for each inflation report, the agency has said. UBS economist Alan Detmeister estimates that BLS is now collecting about 18% fewer price quotes for the inflation report than it did a few months ago. He thinks the report will produce more volatile results, though averaged out over time, still reliable.

On a monthly basis, prices are expected to rise modestly, increasing just 0.2% from June to July and core prices rising 0.3%. Gas prices likely fell in July and grocery costs are expected to barely increase, muting overall inflation.

Signs of duties pushing up prices first emerged in the June inflation report released last month. Toy prices jumped 1.8% from May to June, after a 1.3% increase the previous month. Clothing prices rose 0.4% in June, while sporting goods leapt 1.8%.

Meanwhile, the average tariff level has climbed from about 2% before Trump’s inauguration to nearly 18%, the highest since the early 1930s, according to the Budget Lab at Yale. Most imports from the European Union and Japan now face duties of 15%, while goods from Taiwan pay 20% and Switzerland, 39%.

Other trends are helping keep inflation from rising more quickly. Price increases for apartment rents, for example, are steadily cooling after sharp spikes during the pandemic era. And prices for new cars have declined slightly in recent months, even after Trump slapped 25% duties on autos and auto parts.

So far, U.S. and overseas carmakers are paying the tariffs, though economists say they likely will pass them on to consumers soon. Car companies are also paying 50% import taxes on steel and aluminum and 30% on parts from China.

Ford has said it paid $800 million in tariffs in the second quarter, while General Motors shouldered $1.1 billion. Stellantis, the world’s fourth-largest carmaker and the maker of brands such as Chrysler, Dodge, and Jeep, has said it has paid $350 million in tariffs out of a $1.7 billion expected cost this year.

Consumers are likely to absorb more costs beyond the auto industry in the coming months, as Trump has begun to finalize many tariffs. Once businesses know what they will be paying, they are more likely to pass those costs to consumers, economists say.

Trump has insisted that overseas manufacturers will pay the tariffs by reducing their prices to offset the duties. Yet the pre-tariff prices of imports haven’t fallen much since the levies were put in place.

Economists at Goldman Sachs estimate that foreign manufacturers have absorbed just 14% of the duties through June, while 22% has been paid by consumers and 64% by U.S. companies. Based on previous patterns, however — such as Trump’s 2018 duties on washing machines — the economists expect that by this fall consumers will bear 67% of the burden, while foreign exporters pay 25% and U.S. companies handle just 8%.

Many large firms are still raising prices in response to the tariffs, including apparel makers Ralph Lauren and Under Armour, and eyewear company Warby Parker.

Consumer products giant Procter & Gamble, maker of Crest toothpaste, Tide detergent and Charmin toilet paper, said late last month that it would lift prices on about a quarter of its products by mid-single-digit percentages.

And cosmetics maker e.l.f. Beauty, which makes a majority of its products in China, said on Wednesday that it had raised prices by a dollar on its entire product assortment as of Aug. 1 because of tariff costs, the third price hike in its 21-year history.

“We tend to lead and then we will see how many more kind of follow us,” CEO Tarang Amin said on an earnings call Wednesday.

Matt Pavich, senior director of strategy and innovation at Revionics, a company that provides AI tools to large retailers to help them evaluate pricing decisions, says many companies are raising prices selectively to offset tariffs, rather than across the board.

“Up until now we haven’t seen a massive hit to consumers in retail prices,” Pavich said. “Now, they are going up, we’ve seen that.”

Correction, Aug. 14, 2025: A previous version of this article misstated Matt Pavich’s job title.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
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