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Google will now let U.S. residents virtually try on clothes before they buy

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
July 25, 2025, 11:45 AM ET
A giant cowboy hat with a Google logo on it
Google's AI accounts for how materials fold or stretch across people's bodies.Artur Widak / NurPhoto—Getty Images
  • Google has launched a tool to let you virtually try on clothes online. Available now, the tool lets users upload a picture of themselves to see how the outfit would look on them. AI components account for how materials fold or stretch across people’s bodies.

Buying online clothes is always something of a crap shoot. What looks good on the webpage could look ridiculous on you in person (or worse, entirely too tight).

A few months ago at its I/O 2025 event, Google unveiled an AI-powered tool that could prevent those fashion disasters, letting you upload a full-body picture of yourself to virtually try on clothing found online. Now, that tool is finally available to users in the U.S.

To use the tool, just tap on any product listing across Google or an apparel product result on Google Images and hit the “try it on” icon. From there, you’ll upload a full-length photo and see what you’ll look like in the outfit.

The tool works on laptop, desktop and mobile devices.

Google says it has also updated its price alert feature, so you can track prices and grab the top, dress or shorts when it falls into your price range.

The tool doesn’t just overlay the clothing on top of the image you upload. Google used an AI image generation model to account for how materials fold or stretch across people’s bodies.

Later this year, Google will bring shopping features like this to its AI Mode, including one that lets people explore (and purchase) outfit and decor ideas directly from the chatbot.

One heads-up about this tool: While it does a good job of showing you what the clothes will look like on you, it does not account for body size, so it’s not currently useful as a guide to whether an outfit will fit you well. In our own tests, the tool shaved several pounds off of us to showcase the clothes. And while that was a nice fantasy, the reality would likely look a bit different.

In fairness, the tool does warn users “Fit and appearance won’t be exact.”

In 2001, Fortune first convened “The Smartest People We Know,” bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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