• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EconomyFinance

Tariffs look like the ‘dog that didn’t bark’ to Wall Street, with inflation expected to take a one-time hit and Trump unlikely to enforce threats

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
July 23, 2025, 4:17 AM ET
President Donald Trump speaks to reporters alongside Canadian Prime Minister Mark Carney in the Oval Office at the White House on May 6, 2025 in Washington, DC.
President Trump’s Aug. 1 tariff deadline is largely being shrugged off by markets.Anna Moneymaker—Getty Images
  • Fears that Trump’s tariff hikes would stoke long-term economic volatility have eased, with Goldman Sachs now expecting a one-time rise in prices rather than a sustained surge. As markets shrug off the Aug. 1 deadline, analysts warn that investor calm could embolden the White House to follow through—especially if economic data remains strong.

When Treasury Secretary Scott Bessent first described tariffs as the “dog that didn’t bark,” analysts weren’t convinced. Many believed that businesses would pass through hikes to consumers—as various datasets confirmed—thus pushing up inflation.

Recommended Video

Yet in the months since President Trump’s “Liberation Day” in early April, those fears have cooled.

Whether or not that anxiety has dissipated to the point of “complacency,” as JPMorgan’s Jamie Dimon fears, remains to be seen. But with less than a fortnight to go until Aug. 1 (the deadline expressed in Trump’s tariff letters) analysts are either expecting another delay or are pricing in a singular hike to inflation as opposed to a continual rise.

Goldman Sachs, for example, wrote late last night it had changed several of its base-case trade policy assumptions. Jan Hatzius, Goldman’s chief economist, wrote in a note on Monday seen by Fortune: “While we don’t expect the ‘letter tariffs’ scheduled for August 1 to take effect, we now build in an increase in the ‘reciprocal’ tariff rate from 10% to 15%.”

The threatened pharmacy tariffs of 25%, he added, are likely to be delayed until after the 2026 midterms.

That increase to the overall tariff rate would come on top of the 10% the Trump administration already introduced earlier this year, when the White House rolled back on the sharpest end of its economic sanctions but still orchestrated a import raise worth billions.

Previously, Goldman had expected the effective tariff rate to sit at around 14% in 2025, but now see it sitting nearer 20% by next year. Of course, this doesn’t fit with the Treasury secretary’s notion that tariffs will have little impact on the economy, but rather that the outcome will not be as sharp as analysts had feared in the early days of Trump 2.0.

Hatzius framed the tariff hit to inflation as a one-off hike as opposed to an issue which will continue to trickle through for months to come. This would be welcome news to Fed Chair Jerome Powell, for example, who thus far has held off a cut to the base rate for fears about how the Oval Office’s policies may impact their goal of 2% inflation.

He wrote: “One reason why President Trump might raise tariffs further is that the costs of the trade war have been smaller than anticipated so far. At least as far as inflation is concerned, however, we think this mostly reflects lags related to large-scale inventory building before the tariffs hit. For the earliest Trump tariffs, these lags have now run their course.”

Per Goldman’s estimates, 60% of the ramifications from the tariffs implemented in February had worked their way through the economy by June, raising core inflation by 0.2%. A further 1.2% raise is yet to come, added Hatzius, putting PCE (personal consumption expenditures) over 3%.

While the hike will be painful for real disposable income, Goldman added, it still expects the tariff fallout will exhibit as a “one-time price level shift akin to a VAT hike” as opposed to a continual erosion of spending power.

How much does Aug. 1 matter?

With the S&P 500 up some 4.6% this month, it seems markets are far less sensitive to the White House’s back-and-forth, perhaps relying on the “TACO trade” (Trump Always Chickens Out) to live on.

This in itself presents a problem, writes Deutsche Bank’s Henry Allen in a note shared with Fortune recently. After all, if the economy is faring well then it may give the president the confidence to push ahead with his threats. “On tariffs, it’s clear that markets aren’t pricing in the proposed August 1 rates,” Allen writes. “But the paradox is that as markets discount the tariffs and perform strongly, that’s actually making the higher tariffs more likely as the administration grows in confidence.”

Indeed, as Macquarie strategists Thierry Wizman and Gareth Berry wrote in a note Monday, even if Trump pushes ahead with his agenda, it doesn’t mark the end of the story. They added: “While the August 1 date is critical insofar as it will help prove out whether U.S. President Donald Trump ‘chickens out’ again, it is not a ‘point of no return,’ insofar as negotiations will likely continue beyond that date even if new tariff rates are imposed (e.g., 30% for Europe). 

“It is because August 1 is unlikely to be a ‘point of no return’ that stock markets have been largely unfazed by the approach of August 1, we believe. Nothing that ‘happens’ on August 1 is necessarily permanent, so long as the U.S. administration remains willing to talk, as was indicated in Trump’s letters from two weeks ago.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

AIOpenAI
OpenAI plans to almost double its headcount this year, FT says
By Liza Tetley and BloombergMarch 21, 2026
29 minutes ago
Arts & EntertainmentMusic
BTS begins comeback tour to reclaim status as one of the world’s biggest pop acts after completing Korea’s mandatory military service
By Juwon Park, Kim Tong-Hyung, Hyung-Jin Kim and The Associated PressMarch 21, 2026
41 minutes ago
Politicsarms, weapons, and defense
The U.S. has the world’s most advanced military, but the unforgiving economics of wars in Iran and Ukraine show quantity has a quality all its own 
By Jason MaMarch 21, 2026
2 hours ago
PoliticsTSA
TSA officers are quitting rather than working without pay during another shutdown as eviction notices, car repos, and empty fridges weigh
By Rio Yamat and The Associated PressMarch 21, 2026
10 hours ago
powell
CommentaryFederal Reserve
The Strait of Hormuz is the fourth large supply shock this decade. Welcome to the new era of global disorder
By Jon HilsenrathMarch 21, 2026
12 hours ago
RetailCostco
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
By Sydney LakeMarch 21, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.