• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

3

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

3

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
AIEnergy

Meet the companies using AI to reinvent the energy business

Alexandra Sternlicht
By
Alexandra Sternlicht
Alexandra Sternlicht
Down Arrow Button Icon
Alexandra Sternlicht
By
Alexandra Sternlicht
Alexandra Sternlicht
Down Arrow Button Icon
July 23, 2025, 10:00 AM ET
Illustration by Simon Landrein

The rise of artificial intelligence has created an energy paradox. While tech leaders behind AI tools like ChatGPT say large language models can solve some of the world’s biggest problems, the infrastructure powering the technology may be creating another problem as a result of the environmental impact. AI data centers can consume 20 to 30 times as much energy as their CPU-based predecessors, according to Mark Chung, CEO of energy efficiency monitoring company Verdigris. Some experts predict AI will account for more than 10% of U.S. electricity consumption within five years, fueling fears that unchecked AI compute demand could exponentially accelerate climate damage.

But the convergence of AI and energy is also forcing a rethink of the industry’s traditional practices, creating opportunities to mitigate the environmental impact by making the grid, and the data centers it feeds, operate more cleanly and more efficiently than was possible before.

“One of the biggest challenges with providing energy to a data center is optimizing the flow of that energy, and that is a problem that AI can be extremely helpful in solving,” says Katie Durham, a partner at Climate Capital. 

One of the largest players using AI to tackle this efficiency problem is Kraken Technologies. Its AI-powered operating system serves over 70 million customer accounts across 40 utilities worldwide. It connects more than 500,000 consumer devices—from EV chargers to home batteries—and controls over five gigawatts of flexible energy supply, offsetting 14 million tons of CO₂ in 2024 alone, according to figures shared with Fortune.

Devrim Celal, Kraken’s chief marketing and flexibility officer, said the company’s success hinges on finding efficiencies in renewable energy demand. “When you transition to renewable energy, you get a completely new set of problems,” he says, explaining the company’s role in analyzing the demand for renewables to create a system that stores or deploys energy based on user-specific consumption patterns. 

He also notes that the company uses machine learning to cluster consumers based on their energy consumption patterns and efficiently distribute renewable power with 90% accuracy. This means that if a customer typically charges their electric vehicle to 100% from 9 p.m. to 7 a.m. every day, the energy will be deployed at this time and reserved when the vehicle is away from home. “That’s incredibly powerful when balancing the grid,” he says.

Miami-based Exowatt is building solar energy systems designed to power AI data centers around the clock. By providing a means to store and dispatch solar power at any time of day, the company helps utilities deal with the inherent intermittency of solar without resorting to carbon-emitting energy sources, says Exowatt CEO and cofounder Hannan Happi. “We’re really in a mad rush to bring the product to market and scale it as fast as possible,” he notes. “Because if we don’t, the only energy and power solution data center customers have available to them is just putting diesel and natural gas on the grid, which is really, really affecting the communities around where these data centers are being built.”

Exowatt is also leaning heavily on AI internally. It uses LLMs to power a “digital twin” system that simulates performance in real time and enables proactive maintenance. The company is replacing traditional SaaS tools with custom-built AI software, tailored to its supply-chain and manufacturing needs.

Halcyon, a startup with $10.8 million in seed funding, is using AI to help energy professionals in a different way. The firm has created large language models that ingest regulatory filings from agencies like the Federal Energy Regulatory Commission and the Department of Energy and makes them searchable and structured—saving energy developers time and expanding access to up-to-date data on battery incentives, grid constraints, and transmission plans.

“We’re using LLMs primarily to read,” says Sam Steyer, head of data science at Halcyon. “We think of the regulatory analyst at an energy company who, in the past, would have to search for the right 1,000 page PDF and then use Control F and maybe spend a day finding the right piece of data … We’re trying to make that process as efficient and fast as possible and empower that person to do the same work at a much bigger scale.”

A part of Halcyon’s mission is to ensure that AI’s expanding appetite for electricity also accelerates the clean energy transition. The company is building trackers for special data center electricity rates and tools that help renewable developers site projects faster.

“AI and energy are really symbiotic,” says Steyer. “AI is driving growth in electricity demand in a big way … It’s going to be completely essential to scaling the electricity system.”

Read more about AI’s Long Reach Across New Industries, in the latest Fortune AIQ special report, a collection of stories detailing how businesses across virtually every industry are putting AI to work—and how their particular field is changing as a result of the technology.

About the Author
Alexandra Sternlicht
By Alexandra Sternlicht
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

Warehouse workers with robot
SuccessJobs
Walmart has a message for its 2.1 million workers: AI is going to improve your job, not take it: ‘Technology will power our future’
By Emma BurleighJune 12, 2026
2 hours ago
View of SpaceX building
AICFO Daily
For SpaceX CFO Bret Johnsen, the challenge starts after the $75 billion IPO 
By Sheryl EstradaJune 12, 2026
5 hours ago
Elon Musk
InvestingMarkets
When SpaceX starts trading, some ‘shareholders’ will discover they own nothing at all
By Jim EdwardsJune 12, 2026
7 hours ago
Notion takes a quiet approach to designing AI features: ‘You can’t have every new tool screaming at you’
AsiaAI agents
Notion takes a quiet approach to designing AI features: ‘You can’t have every new tool screaming at you’
By Angelica AngJune 12, 2026
7 hours ago
Your AI is already setting prices. The real question is who sets the rules
AIAutomation
Your AI is already setting prices. The real question is who sets the rules
By François Candelon, Paul-Louis Andres and Augustin ManchonJune 12, 2026
8 hours ago
Why is it so hard to get ROI from AI? Because building from first principles isn’t easy
NewslettersEye on AI
Why is it so hard to get ROI from AI? Because building from first principles isn’t easy
By Jeremy KahnJune 11, 2026
18 hours ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
7 hours ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
3 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.