• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleMusic

Finland’s Sami people still tend reindeer—they also rap about their lifestyle in front of the midnight sun

By
Heli Sivunen
Heli Sivunen
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Heli Sivunen
Heli Sivunen
and
The Associated Press
The Associated Press
Down Arrow Button Icon
July 15, 2025, 10:20 AM ET
Finland
Part of Utsjoki village is seen in north of the Arctic circle, Finland, Sunday, July 6, 2025. Tommi Ojala—AP Photo

It was well past midnight when Mihkku Laiti appeared on stage to perform at an open-air music festival in the Finnish village of Utsjoki, north of the Arctic circle.

Recommended Video

Despite the time, Lapland’s famous midnight sun was still up. During the summer months the sun doesn’t go down at all in Utsjoki, which is less than 50 kilometers (30 miles) from the Arctic Ocean.

In the glow of blue spotlights, Laiti rapped while a crowd of more than 300 listened, some of them singing along and dancing. Like the majority of Utsjoki’s residents, Laiti is a member of the Sámi — Europe’s only recognized Indigenous people — and he rapped in his native Sámi language.

Laiti, also known by his stage name “Yungmiqu,” is the founder of the Loktafeasta rap festival. He first found fame on the television show Talent Finland, where he surprised the judges by rapping in the gákti, the traditional dress of the Sámi. It is brightly colored and often characterized by plaits, pewter embroidery and a high collar.

The festival brought Laiti’s Indigenous culture to the spotlight, though some of his fans could not understand what he was saying. That didn’t seem to bother anyone at the Loktafeasta as the festival mixed performances from artists in both Sámi language and Finnish.

Some drank beer and ate sausages and the crowd seemed to enjoy the summer festival atmosphere despite spells of rain.

“When I rap about my culture … I want to show how being Sámi is like from my point of view,” Laiti told The Associated Press.

“Because there are many stereotypes about Sámi people and I want to like normalize … the basic stuff we do and not romanticize those things,” he said. He added that he has not worn the gákti for performances for about a year now to show people that it is possible to be Sámi and wear whatever you want.

Europe’s only recognized indigenous people

The Sámi traditionally live in Lapland, which stretches from northern parts of Norway to Sweden and Finland to Russia. However, of the roughly 10,000 Sámi people living in Finland, the majority now live outside their homeland.

The Sámi people were oppressed for centuries by the powers that ruled and exploited their lands, including bans of the use of their native tongues and efforts to suppress their culture. In the past decades, there have been efforts to reestablish their rights, including the right to use Sámi languages which is now guaranteed in the Finnish constitution.

Today, the historically semi-nomadic Sámi people have modern lifestyles. The few who still tend reindeer do so with modern vehicles, digital tools and regulated land use.

However, there is an effort to preserve the Sámi’s cultural identity. Distinctive Sámi clothing was worn by many at Loktafeasta, as is typical on special occasions.

Artists rap in Finnish and Sámi language

At the festival, Laiti mostly wanted his fans to be happy and enjoy the music.

“I want people to feel joy, of course, and I just want people to be happy that we have this kind of festival here in Utsjoki,” he said with a smile.

Among the other acts was a duo comprised of self-confessed old school tango crooner Jaakko Laitinen and rapper Jouni J. They also reside in Lapland and perform in Finnish.

“I see a connection from the hip hop and the tinkering with words to the old Finnish like Kalevala freestyling folk poetry,” said Laitinen, referring to Finland’s national epic about the Earth’s creation.

“So that obvious connection and the Finnish tango … is part of our soul and heart,” he added.

A world away from the birthplace of rap music in the Bronx

Although the duo’s songs were a world away from the birthplace of rap music in the Bronx in New York City, their performance brought joy to Utsjoki’s locals and visitors.

“Music travels and music brings people together. It’s the magic of the international language of music,” Laitinen said.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Heli Sivunen
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.