• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

New

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Travel & LeisureFrance

After a $1.5 billion cleanup, the Seine reopens for swimming

Emily Steinberger
By
Emily Steinberger
Emily Steinberger
Down Arrow Button Icon
Emily Steinberger
By
Emily Steinberger
Emily Steinberger
Down Arrow Button Icon
July 7, 2025, 4:46 PM ET
Members of the public swim at the Baignade de Grenelle bathing site on its opening day.
There are three designated swimming sites now open to the public: one near the Eiffel Tower, one close to Notre Dame Cathedral, and one in eastern Paris.Tom Nicholson—Getty Images
Add Fortune on Google for similar content.
Far away, overhead view from the Passerelle Simone de Beauvoir of the first people swimming in the Seine at the safe bathing site at Bercy.
Tourism authorities believe the re-opening of the Seine to the public will attract tourists, especially given the scenic locations of the three public swimming areas.
BASTIEN OHIER—Hans Lucas/AFP/Getty Images

On Saturday, Parisians and tourists alike were able to swim in France’s Seine River for the first time in over a century. The river has been closed off to swimmers since 1923, when it was deemed too polluted to swim in safely. 

Though the city has talked about cleaning up the Seine since the 1990s, the real push came in 2015 when Paris made a bid to host the 2024 Olympics. In that nine-year span, enough progress was made that open-water swimming races were held in the waterway. Even Paris Mayor Anne Hidalgo took a dip last summer to prove the river was clean enough to host competitions.

A person treads water in a new designated swimming site.
The three swimming sites are free at scheduled times and will allow about 1,000 swimmers per day during the swimming season, which lasts until late August.
Dmitry Kostyukov—The New York Times/Redux
People enter the water at a new designated swimming site.
Each of the three swimming locations has a lifeguard on duty as well as changing rooms, showers, and beach-style furniture.
Dmitry Kostyukov—The New York Times/Redux
Overhead view from the Passerelle Simone de Beauvoir of the first people swimming in the Seine at the safe bathing site at Bercy.
Additional swimming spots on the Seine located outside of Paris are due to open in the near future.
BASTIEN OHIER—Hans Lucas/AFP/Getty Images

To ensure the river was Olympic-ready, Paris invested $1.5 billion into the cleanup effort, known as the “Swimming Plan.” As a result, more than 20,000 homes that were previously dumping wastewater into the Seine have now been integrated into the sewer system, significantly reducing the amount of pollution seeping into the river.

However, the all-clear is not indefinite: city officials will continue to monitor bacteria levels daily to determine if the river is safe to swim in, and green and red flags will mark whether or not swimmers can take a dip. On Sunday, just one day after the river’s grand reopening, the flags were red after that day’s rainfall brought levels of bacteria to an unsafe point. Heavy rains can overwhelm the newly built cisterns, which can hold up to 13 million gallons of wastewater that would otherwise go directly into the Seine. 

On the days that bear a green flag, the three swimming locations will allow about 1,000 visitors a day until the end of August. 

People swim at the Pont Marie safe bathing site on the Seine.
Advocates fighting to reclaim the Seine for swimming have said that public waterways will be an effective way for people to cool down during increasingly hot summers, according to The Guardian.
JULIEN DE ROSA—AFP/Getty Images
A man dives in the water as people swim at the Grenelle safe bathing site.
As a part of the designated swimming locations’ strict safety measures, swimmers have to wear a yellow lifebuoy tied around their waist.
Thomas Padilla—AP Photo
Fortune Daily breaks the traditional barrier between audience and newsroom. The show transforms Fortune’s trusted reporting into actionable, conversational, and entertaining insights for an emerging class of business leaders. Watch here.
About the Author
Emily Steinberger
By Emily Steinberger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Travel & Leisure

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Travel & Leisure

The Porsche Design Tower in Sunny Isles Beach, Florida.
Real EstateLuxury
From Porsche penthouses to Nobu lofts: Inside the $67 billion boom in luxury branded residences
By Zahra TayebAugust 4, 2026
17 hours ago
The NFL’s previous push into Europe lost $400 million—so why is it trying again?
MagazineNFL
The NFL’s previous push into Europe lost $400 million—so why is it trying again?
By Sam BirchallAugust 4, 2026
17 hours ago
Tommy Bahama CEO Doug Wood
RetailFashion
Go ahead, make fun of Tommy Bahama. The CEO is happy to join you, and he’s probably not a fan of your preppy shorts
By Catherina GioinoAugust 3, 2026
1 day ago
Electric air taxis are finally ready for takeoff
MagazineElectric vehicles
Electric air taxis are finally ready for takeoff
By Alexei OreskovicAugust 3, 2026
2 days ago
Inside Miami’s ‘Billionaire Bunker,’ a man-made island for the .01% where billionaires like Jeff Bezos and Mark Zuckerberg shell out for total privacy
Real EstateBillionaires
Inside Miami’s ‘Billionaire Bunker,’ a man-made island for the .01% where billionaires like Jeff Bezos and Mark Zuckerberg shell out for total privacy
By Marco Quiroz-GutierrezAugust 1, 2026
3 days ago
f
Environmentclimate change
France’s largest peacetime evacuation ends — with new fires erupting elsewhere
By Thomas Adamson, Nicolas Garriga and The Associated PressAugust 1, 2026
3 days ago

Most Popular

How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
Personal Finance
How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
By Catherina GioinoAugust 4, 2026
17 hours ago
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
3 days ago
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
Investing
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
By Nick LichtenbergAugust 4, 2026
17 hours ago
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
Investing
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
By Nick LichtenbergAugust 3, 2026
1 day ago
Electric air taxis are finally ready for takeoff
Magazine
Electric air taxis are finally ready for takeoff
By Alexei OreskovicAugust 3, 2026
2 days ago
The Iran war already has a winner: The world’s largest shipbroker notching record earnings from the 'exceptional volatility' in the Strait of Hormuz
Energy
The Iran war already has a winner: The world’s largest shipbroker notching record earnings from the 'exceptional volatility' in the Strait of Hormuz
By Sasha RogelbergAugust 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.