• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling

3

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling

3

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
Travel & LeisureFrance

After a $1.5 billion cleanup, the Seine reopens for swimming

Emily Steinberger
By
Emily Steinberger
Emily Steinberger
Down Arrow Button Icon
Emily Steinberger
By
Emily Steinberger
Emily Steinberger
Down Arrow Button Icon
July 7, 2025, 4:46 PM ET
Members of the public swim at the Baignade de Grenelle bathing site on its opening day.
There are three designated swimming sites now open to the public: one near the Eiffel Tower, one close to Notre Dame Cathedral, and one in eastern Paris.Tom Nicholson—Getty Images
Far away, overhead view from the Passerelle Simone de Beauvoir of the first people swimming in the Seine at the safe bathing site at Bercy.
Tourism authorities believe the re-opening of the Seine to the public will attract tourists, especially given the scenic locations of the three public swimming areas.
BASTIEN OHIER—Hans Lucas/AFP/Getty Images

On Saturday, Parisians and tourists alike were able to swim in France’s Seine River for the first time in over a century. The river has been closed off to swimmers since 1923, when it was deemed too polluted to swim in safely. 

Though the city has talked about cleaning up the Seine since the 1990s, the real push came in 2015 when Paris made a bid to host the 2024 Olympics. In that nine-year span, enough progress was made that open-water swimming races were held in the waterway. Even Paris Mayor Anne Hidalgo took a dip last summer to prove the river was clean enough to host competitions.

A person treads water in a new designated swimming site.
The three swimming sites are free at scheduled times and will allow about 1,000 swimmers per day during the swimming season, which lasts until late August.
Dmitry Kostyukov—The New York Times/Redux
People enter the water at a new designated swimming site.
Each of the three swimming locations has a lifeguard on duty as well as changing rooms, showers, and beach-style furniture.
Dmitry Kostyukov—The New York Times/Redux
Overhead view from the Passerelle Simone de Beauvoir of the first people swimming in the Seine at the safe bathing site at Bercy.
Additional swimming spots on the Seine located outside of Paris are due to open in the near future.
BASTIEN OHIER—Hans Lucas/AFP/Getty Images

To ensure the river was Olympic-ready, Paris invested $1.5 billion into the cleanup effort, known as the “Swimming Plan.” As a result, more than 20,000 homes that were previously dumping wastewater into the Seine have now been integrated into the sewer system, significantly reducing the amount of pollution seeping into the river.

However, the all-clear is not indefinite: city officials will continue to monitor bacteria levels daily to determine if the river is safe to swim in, and green and red flags will mark whether or not swimmers can take a dip. On Sunday, just one day after the river’s grand reopening, the flags were red after that day’s rainfall brought levels of bacteria to an unsafe point. Heavy rains can overwhelm the newly built cisterns, which can hold up to 13 million gallons of wastewater that would otherwise go directly into the Seine. 

On the days that bear a green flag, the three swimming locations will allow about 1,000 visitors a day until the end of August. 

People swim at the Pont Marie safe bathing site on the Seine.
Advocates fighting to reclaim the Seine for swimming have said that public waterways will be an effective way for people to cool down during increasingly hot summers, according to The Guardian.
JULIEN DE ROSA—AFP/Getty Images
A man dives in the water as people swim at the Grenelle safe bathing site.
As a part of the designated swimming locations’ strict safety measures, swimmers have to wear a yellow lifebuoy tied around their waist.
Thomas Padilla—AP Photo
The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Emily Steinberger
By Emily Steinberger
See full bioRight Arrow Button Icon

Latest in Travel & Leisure

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Travel & Leisure

Southwest exec says the free bag and assigned seating overhaul is already paying off
Travel & LeisureCOO Summit
Southwest exec says the free bag and assigned seating overhaul is already paying off
By Preston ForeJune 2, 2026
6 hours ago
A man in a soccer ball hat holds a trophy and a beer in his hands.
North AmericaSports
FIFA’s foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending some prices lower as backlash hits demand
By Sasha RogelbergJune 2, 2026
22 hours ago
AI will turn all of your hotel experiences into luxury ones
Travel & LeisureHospitality
AI will turn all of your hotel experiences into luxury ones
By Catherina GioinoJune 1, 2026
2 days ago
Delta has trained its passengers to pay premium prices. Here’s how it plans to get even more from them
C-SuiteAir Travel
Delta has trained its passengers to pay premium prices. Here’s how it plans to get even more from them
By Phil WahbaMay 30, 2026
4 days ago
Fertitta stands on an inside basketball court and speaks into a microphone
North AmericaHospitality
Hospitality billionaire Tilman Fertitta buys Caesars Entertainment for nearly $6 billion
By Jessica Hill and The Associated PressMay 29, 2026
5 days ago
Four men in a row smiling at the camera.
Travel & LeisureUber Technologies
Uber wants to answer the hotel industry’s most asked question. Now it’s integrating into 15,000 hotels globally
By Catherina GioinoMay 29, 2026
5 days ago

Most Popular

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
Environment
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
By Marco Quiroz-GutierrezJune 1, 2026
1 day ago
Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
North America
Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
By Katie Savin, Callie Freitag, Matthew Borus and The ConversationJune 2, 2026
15 hours ago
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
Energy
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
By Melissa HancockJune 1, 2026
2 days ago
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
Conferences
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
By Preston ForeJune 1, 2026
1 day ago
'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
Banking
'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
By Nick LichtenbergJune 2, 2026
18 hours ago
Current price of oil as of June 1, 2026
Personal Finance
Current price of oil as of June 1, 2026
By Joseph HostetlerJune 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.