From COO to CEO: The cold reality of climbing to No. 1

By Ruth UmohEditor, Next to Lead
Ruth UmohEditor, Next to Lead

Ruth Umoh is the Next to Lead editor at Fortune, covering the next generation of C-Suite leaders. She also authors Fortune’s Next to Lead newsletter.

By Lily Mae LazarusFellow, News
Lily Mae LazarusFellow, News

    Lily Mae Lazarus is a news fellow at Fortune.

    CEO position after seven years as COO.
    Chipotle's Scott Boatwright ascended to the CEO position after seven years as COO.
    Fortune

    Scott Boatwright always aimed to be a CEO. Not just any CEO but the leader of a Fortune 500 company. That moment arrived in late 2024 when he was elevated to the top job at Chipotle after Brian Niccol left to lead Starbucks. But as Boatwright shared at the recent Fortune COO Summit, the jump from second-in-command to chief executive is less a step up and more a transformation.

    A CEO today has to run a great business, manage a great stock, and, ultimately, shape a lasting organizational legacy, Boatwright said. As COO, he and Niccol were a strong pairing, he said, because he focused on operations, while Niccol excelled at communicating the company’s growth story to investors. One of the hardest adjustments as CEO, Boatwright admitted, is shifting from pulling the levers himself to managing outcomes through others—and doing so while building investor confidence and long-term vision. “It’s just a completely different job,” he said.

    Other newly minted CEOs echoed that learning curve. Howard Hochhauser, the CEO of Ancestry.com and its former COO and CFO, stepped into the role earlier this year at the private equity-backed company. Although he’d previously served as interim chief executive, the weight of the job still caught him off guard once permanently in the role. “Everybody wants a successful exit,” he said. “To do that, you have to grow the company. And now I’m spending 110% of my time on growth.”

    At Xerox, Steve Bandrowczak stepped into the CEO role in 2023 following the sudden passing of John Visentin. He had spent five years as COO, was a seasoned CIO, and had attended numerous board and committee meetings. But once he became CEO, the stakes shifted. 

    “COOs drive change. COOs make cultural shifts, drive outputs,” Bandrowczak said at the Fortune COO Summit. “The difference as a CEO is you’re now the leader, the face of the company. So you’ve got to be able to drive the culture with shareholders, with employees, with partners, but more importantly, understanding things that you did not know, and the admission of the things that you did not know.”

    Bandrowczak encouraged aspiring CEOs to take governance and leadership courses to prepare for the transition to the corner office. And as a teacher of rising executives himself, he offered one consistent piece of advice: “Get comfortable being uncomfortable.”

    Ruth Umoh
    ruth.umoh@fortune.com

    Today’s newsletter was curated by Lily Mae Lazarus.

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    Leadership lesson

    Dan Sheridan, CEO of Brooks Running, on leading with long-term clarity: “When I moved into this role [from COO], one of the best advice I got was to understand your biases…As a CEO, you have to hold balance and equity in your frameworks and mental models so that you don't lean on past experiences from three, four years ago.”

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