• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipEdtech

Duolingo’s CEO outlined his plan to become an ‘AI-first’ company. He didn’t expect the human backlash that followed

By
Sara Braun
Sara Braun
Leadership Fellow
Down Arrow Button Icon
By
Sara Braun
Sara Braun
Leadership Fellow
Down Arrow Button Icon
June 9, 2025, 4:18 PM ET
Photo of Luis von Ahn
Duolingo cofounder and CEO Luis von Ahn says he didn’t anticipate the backlash to his announcement that the company was becoming “AI-first.”Getty Images / Bloomberg

On April 28, Duolingo cofounder and CEO Luis von Ahn posted an email on LinkedIn that he had just sent to all employees at his company. In it, he outlined his vision for the language-learning app to become an “AI-first” organization, including phasing out contractors if AI could do their work, and giving a team the ability to hire a new person only if they were not able to automate their work through AI. 

Recommended Video

The response was swift and scathing. “This is a disaster. I will cancel my subscription,” wrote one commenter. “AI first means people last,” wrote another. And a third summed up the general feeling of critics when they wrote: “I can’t support a company that replaces humans with AI.” 

A week later, von Ahn walked back his initial statements, clarifying that he does not “see AI replacing what our employees do” but instead views it as a “tool to accelerate what we do, at the same or better level of quality.” 

In a new interview, von Ahn says that he was shocked by the backlash he received. “I did not expect the amount of blowback,” he recently told the Financial Times. While he says he should have been more clear about his AI goals, he also feels that the negativity stems from a general fear that AI will replace workers. “Every tech company is doing similar things, [but] we were open about it,” he said. 

Von Ahn, however, isn’t alone. Other CEOs have also been forthright about how their AI aspirations will affect their human workforce. The CEO of Klarna, for example, said in August of last year that the company had cut hundreds of jobs thanks to AI. Last month, he added that the new tech had helped the company shrink its workforce by 40%. 

Anxiety for workers around the potential that they will be replaced by AI, however, is high. Around 40% of workers familiar with ChatGPT in 2023 were worried that the technology would replace them, according to a Harris poll done on behalf of Fortune. And a Pew study from earlier this year found that around 32% of workers fear AI will lead to fewer opportunities for them. Another 52% were worried about how AI could potentially impact the workplace in the future.  

The leaders of AI companies themselves aren’t necessarily offering words of comfort to these worried workers. The Anthropic CEO, Dario Amodei, told Axios last month that AI could eliminate approximately half of all entry-level jobs within the next five years. He argued that there’s no turning back now. 

“It sounds crazy, and people just don’t believe it,” he said. “We, as the producers of this technology, have a duty and an obligation to be honest about what is coming.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Sara BraunLeadership Fellow
LinkedIn iconTwitter icon

Sara Braun is the leadership fellow at Fortune.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Spencer Rascoff, chief executive officer of Match Group Inc
SuccessGen Z
Match Group’s CEO set up an employee hotline where staff can DM him anytime—and one Gen Zer’s feedback even changed how he runs the business
By Emma BurleighFebruary 27, 2026
29 minutes ago
Man sitting at a desk managing multiple devices at one time
SuccessCareers
Workers are making over $1 million by secretly holding down multiple gigs—and they’re doing it all within the 40-hour workweek
By Preston ForeFebruary 27, 2026
1 hour ago
SuccessProductivity
While Western CEOs crack down, demanding super-AI productivity to keep your job. Japanese firms are paying older workers to do nothing
By Orianna Rosa RoyleFebruary 27, 2026
2 hours ago
SuccessMost Powerful Women
Exclusive: How Dr. Becky Kennedy built a leadership playbook for parenting—and a $34 million-a-year business
By Claire ZillmanFebruary 27, 2026
2 hours ago
chat
Healthchat
Here are the 7 rules of group chats, including how to leave when you’ve had enough
By Kelvin Chan and The Associated PressFebruary 27, 2026
2 hours ago
roth
CommentaryLeadership
The AI resource reallocation challenge: How can companies capture the value of time?
By Erik RothFebruary 27, 2026
6 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
22 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago
placeholder alt text
AI
Jamie Dimon says society should start preparing for AI job displacement: ‘Now’s the time to start thinking about’ it
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.