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NewslettersCFO Daily

CFOs need a new ‘playbook’ for tariff-fueled uncertainty

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
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Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
May 8, 2025, 7:55 AM ET
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Good morning. The Federal Reserve announced on Wednesday it would leave interest rates unchanged as more clarity is needed about where the economy is headed as a result of changes to U.S. trade policy.

The federal funds rate, which banks use to borrow from one another overnight, remains at a target range of 4.25% to 4.5%. Although economic activity continues to expand at a solid pace, inflation remains somewhat elevated, the Federal Open Market Committee said in a statement. “Uncertainty about the economic outlook has increased further.”

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“There’s so much uncertainty about the scale, scope, timing, and persistence of the tariffs,” Fed Chair Jerome Powell said during a press conference on Wednesday. There’s an expectation that inflation will move further above target. “It’s not a situation where we can be preemptive,” he said.

Powell’s comments underscore a critical reality for business leaders, according to Gregory Daco, chief economist at EY. “For businesses, this means two things,” Daco explained. “First, monetary policy may not provide the usual cushion against shocks from tariffs or broader geopolitical disruptions in the near term. Second, companies should brace for prolonged ambiguity in interest rate expectations and economic momentum.”

As a result, firms may need to recalibrate their strategies, Daco said. Hiring plans should emphasize flexibility, he explained. Investment decisions, meanwhile, should prioritize resilience, focusing on efficiency gains, supply-chain reconfiguration, and cost control, rather than large-scale capacity buildouts, he added. “In essence, this is a time for strategic patience and operational agility,” Daco said.

The uncertainty created by the White House combined with inflation, which remains above the Fed’s targets, together “conspire to make it very difficult for the Fed to cut at any point this year,” Brett House, an economist and professor of professional practice at Columbia Business School, told me.

“The erratic articulation and implementation of the White House’s tariff policy has put a chilling effect on businesses, their decision-making processes, and investment and hiring decisions,” House said. It’s incredibly difficult to price risk, to borrow, to invest and hire with any expectation or clear view on what the potential returns from those actions are going to be, he said. 

Coming into 2025, CFOs were facing much less uncertainty than during the pandemic, or that they face now, House said. “The uncertainty that CFOs are facing now is solely a byproduct of policy decisions and the manner in which they’re being brought forward by this White House,” he said. “That calls for a different playbook than in the past.” Predicting that mindset of the president regarding tariffs is “incredibly difficult,” he added.

Powell’s acknowledgment that the economy could deteriorate despite its current strength serves as a cautionary signal, Daco said. “For businesses, the key is to prepare without overreacting,” he said. “That means reinforcing balance sheets, securing access to liquidity, and scenario planning around a wider range of outcomes—particularly those that include slower demand, tighter financial conditions, and potential supply disruptions linked to tariffs.”

Sheryl Estrada
sheryl.estrada@fortune.com

*****
New survey: Tariffs could potentially reshape the business landscape, raising concerns about new risks and cost pressures. As a finance leader, your insights are critical. By sharing your perspective in CFO Daily’s short survey on tariffs, your experience can help others turn risk into resilience. Please take a few minutes to complete the survey and join your peers in shaping how the office of the CFO navigates this era of trade uncertainty. Share your voice—you can complete our survey here. Thank you!

Leaderboard

Luka Mucic will step down as CFO and as executive director of the board of Vodafone Group Plc (Vodafone), no later than early 2026 to pursue an external opportunity as the CEO of Vonovia SE, a DAX 40 company. Vodafone, a telecoms company, is conducting a search for his successor.

Rodrigo Brumana was appointed CFO of Joby Aviation, Inc. (NYSE: JOBY), a company developing electric air taxis, effective May 29. Brumana is a seasoned Silicon Valley CFO, with experience scaling complex global finance operations at HP, Amazon, eBay and, most recently, Poshmark. 

Big Deal

Global employee engagement declined to 21% in 2024, with managers experiencing the largest drop, according to Gallup's latest “State of the Global Workplace” report. The firm estimates that the loss of productivity will cost the global economy $438 billion. This marks only the second decline in engagement in the past 12 years. 

Courtesy of Gallup

Going deeper

“OpenAI hires Instacart CEO Fidji Simo for major leadership role” is a new Fortune report by Jeremy Kahn.

From the report: “OpenAI announced that it is hiring Instacart CEO Fidji Simo to oversee its product offerings and business operations. Simo, who told Instacart staff that she would have the title CEO of Applications at OpenAI, will report directly to OpenAI cofounder and CEO Sam Altman. Altman said in a message to employees that OpenAI shared on its website that he will ‘continue to directly oversee success’ across the three core areas of OpenAI’s operations, which include its products, research activities, and build-out of computing infrastructure to support those first two areas.”

Overheard

“Companies aren’t engaging in socially responsible work just to look good. They are doing it because it drives real business results.”

—Andrea Wood, president and CEO of the Association of Corporate Citizenship Professionals, writes in a new Fortune opinion piece. 

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.
About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
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Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

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