• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceElon Musk

Tesla estimates cut further on ‘unprecedented brand damage’

By
Craig Trudell
Craig Trudell
,
Subrat Patnaik
Subrat Patnaik
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Craig Trudell
Craig Trudell
,
Subrat Patnaik
Subrat Patnaik
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
April 4, 2025, 5:11 PM ET
White House Senior Advisor, Tesla and SpaceX CEO Elon Musk attends a cabinet meeting held by U.S. President Donald Trump at the White House on March 24, 2025 in Washington, DC.
White House Senior Advisor, Tesla and SpaceX CEO Elon Musk attends a cabinet meeting held by U.S. President Donald Trump at the White House on March 24, 2025 in Washington, DC. Photo by Win McNamee/Getty Images

One of Wall Street’s most bearish Tesla Inc. analysts further reduced estimates for the company’s earnings, citing the magnitude of car-buyer backlash against Elon Musk.

Recommended Video

Tesla’s first-quarter vehicle deliveries were far below even JPMorgan Chase & Co. analyst Ryan Brinkman’s pessimistic estimate, “confirming the unprecedented brand damage we had earlier feared,” he said in a report Friday.

The sales report “causes us to think that — if anything — we may have underestimated the degree of consumer reaction,” Brinkman wrote.

Tesla shares fell more than 4% at the start of regular trading. Since hitting a record high on Dec. 17, the stock slumped 44% through the close Thursday.

During the first three months of the year, Tesla delivered 336,681 vehicles, its worst quarterly total since 2022. In addition to changing over production lines at each of its assembly plants to build the redesigned Model Y, the automaker was contending with Musk, its chief executive officer, becoming a more polarizing figure due to his interventions in global politics.

JPMorgan now expects Tesla’s first-quarter earnings to slip to 36 cents a share, short of its previous projection of 40 cents and analysts’ average estimate of 46 cents.

Brinkman also trimmed his full-year projection to $2.30 a share. Analysts surveyed by Bloomberg are on average estimating the company will earn $2.70 per share — and Brinkman notes that this figure has dropped 17% since Tesla last reported quarterly earnings in late January.

Musk is expected to step back from his role leading the initiative known as the Department of Government Efficiency once his 130-day period as a temporary adviser to President Donald Trump has lapsed, Bloomberg reported Thursday.

But the billionaire will still wield significant influence over the federal cost-cutting effort and remain a Trump confidant after his formal departure, according to people familiar with the matter.

The Tesla CEO is a special government employee, a classification for temporary federal hires who are only supposed to work 130 days out of the year in their roles. A formal date hasn’t been set for Musk to leave, and the White House counsel’s office is in charge of determining when Musk has worked his 130 days, the people said.

After emerging as Trump’s biggest contributor in the US presidential election, Musk set his sights on Europe early this year, attacking more mainstream political figures and aligning with far-right parties and activists. That’s backfired for Tesla — sales plummeted 62% last quarter in Germany, home to the company’s only vehicle-assembly plant on the continent.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Craig Trudell
See full bioRight Arrow Button Icon
By Subrat Patnaik
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

The economy can shed jobs and still keep the labor market balanced, as Trump’s immigration crackdown turns breakeven hiring negative
EconomyJobs
The economy can shed jobs and still keep the labor market balanced, as Trump’s immigration crackdown turns breakeven hiring negative
By Jason MaApril 4, 2026
19 minutes ago
trump
PoliticsWhite House
Trump sons to Gulf states: we’ve got some drone interception tech to sell you
By Bernard Condon and The Associated PressApril 4, 2026
2 hours ago
amazon
North AmericaIran
Amazon slaps 3.5% fuel and logistics charge on sellers because of Iran war
By Anne D'Innocenzio and The Associated PressApril 4, 2026
2 hours ago
stu
Personal FinanceRetirement
Meet a 74-year-old New Yorker who unretired to become an Uber driver: ‘I’m amazed at what people will tell me’
By Cathy Bussewitz and The Associated PressApril 4, 2026
2 hours ago
kalshi
Lawgambling
Feds sue 3 states for trying to bring Kalshi and Polymarket under more control
By Susan Haigh and The Associated PressApril 4, 2026
2 hours ago
china
PoliticsChina
China steps forward into world leadership role on Iran war, crisis as America looks on with disinterest
By Didi Tang, Farnoush Amiri, Matthew Lee and The Associated PressApril 4, 2026
2 hours ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
1 day ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
1 day ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
1 day ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.