• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipWarren Buffett

Warren Buffett’s advice for staying calm when stocks are falling comes from a 130-year-old poem: ‘Keep your head’

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
March 12, 2025, 11:42 AM ET
Warren Buffett speaking
Warren Buffett offers advice for weathering rocky markets.Getty Images—J. Countess
  • Warren Buffett in 2017 offered sage advice for when the stock market is falling: “Keep your head.” It comes from Rudyard Kipling’s 1895 poem “If.” Some investors have warned the U.S. economy is inching toward a correction, and Buffett had said “no one can tell you” when these major market moves may happen.

The U.S. stock selloff continues this week as investors question how much President Donald Trump’s proposed tariffs and other policies could impact the economy. Some investors have even questioned whether Trump’s moves could spiral the economy into a recession. 

Recommended Video

Even Trump admitted in an interview with Fox News on Sunday the economy was in a “period of transition” when asked if the U.S. was headed toward a recession.

“I hate to predict things like that, there is a period of transition,” Trump told Maria Bartiromo. “It takes a little time.” 

Meanwhile, the S&P 500 Index, which tracks the performance of the 500 largest companies listed on the stock exchange, is down about 2% since the start of the week and almost 9% from its Feb. 19 peak. Even Goldman Sachs’ chief economist downgraded the entire U.S. economy this week.

But one of the most revered and storied investors in history has some sage advice for when markets are amiss. 

“There is simply no telling how far stocks can fall in a short period,” Warren Buffett wrote in a 2017 letter to shareholders. But even when major stock drops happen, he suggested finding solace in Rudyard Kipling’s 1895 poem “If.” 

“If you can keep your head when all about you are losing theirs… If you can wait and not be tired by waiting… If you can think—and not make thoughts your aim… If you can trust yourself when all men doubt you… Yours is the Earth and everything that’s in it.”

Buffett’s main point was to “keep your head,” or maintaining composure while markets move. In his letter, he was referring to major stock market declines, like during 2007–2009 when the S&P lost 50% of its value. Currently, the stock market isn’t close to such a severe decline, but the CBOE Volatility Index, which serves as Wall Street’s “fear gauge,” has spiked more than 80% since Trump took office.

How often do major stock selloffs happen?

While it can feel like a frenzy when it happens, stock market selloffs happen somewhat frequently. A market correction—defined as a decline of 10% or more from the most recent closing high—happens about every 1.8 years, according to stock market research company The Motley Fool. Since World War II, there have been 24 stock market corrections, data from Covenant Wealth Advisors shows.

The current market is dangerously close to a correction, with markets dropping about 9% from a peak in February. Deutsche Bank economist Jim Reid has warned the U.S. economy entered “correction territory” on Monday. 

While the market ultimately avoided a correction earlier this week, “the latest declines still meant the S&P 500 hit a six-month low, which is the first time we’ve been able to say that since October 2022,” Reid wrote in a note viewed by Fortune’s Eleanor Pringle. 

Adam Turnquist, chief technical strategist with investment firm LPL Investments, had actually warned in a Jan. 23 post a correction could be coming. At the time, markets were still rallying from a Trump bump. 

“The last time the market entered an official correction was 309 trading days ago, spanning well beyond the average number of 173 trading days without a correction since 1928,” Turnquist wrote. Although the stock market was nearing record-high levels at the time and it seemed “premature to talk about a potential correction, bull markets are not linear, and corrections, though relatively improbable, are always possible.”

Buffett had issued a similar warning in his 2017 shareholder letter about the volatility of the stock market. 

“No one can tell you when [corrections] will happen,” Buffett wrote in 2017. “The light can at any time go from green to red without pausing at yellow.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

mackenzie
Commentaryphilanthropy
Stop donating to Harvard and the Ivy League. There’s a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
52 minutes ago
Blackstone’s Steve Schwarzman built a program to teach young leaders about China. It’s harder to get into than Harvard
C-SuiteFinance
Blackstone’s Steve Schwarzman built a program to teach young leaders about China. It’s harder to get into than Harvard
By Shawn TullyMay 2, 2026
2 hours ago
cox
C-SuiteWealth
Billionaires have a problem money can’t solve: They don’t know how to talk to their kids
By Nick LichtenbergMay 1, 2026
16 hours ago
male engineer working under pylon
EnergyElectricity
Utility CEOs pocket $626 million as American energy bills hit record highs
By Tristan BoveMay 1, 2026
16 hours ago
Fortune 500 Power Moves: Which executives gained and lost power this week
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsMay 1, 2026
18 hours ago
Young trade worker learning on job
SuccessHiring
Forget Big Tech: Small businesses will hire nearly 1 million grads in 2026—and some of the hottest roles are gloriously AI-proof
By Emma BurleighMay 1, 2026
18 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
21 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
2 days ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
1 day ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
21 hours ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
5 days ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.