• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnvironmentReal Estate

After the Palisades fire burned down this L.A. home, the plot sold for more than $1 million as a ‘blank canvas’

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
February 14, 2025, 2:53 PM ET
An aerial view of homes destroyed by wildfires in  the Pacific Palisades area of Los Angeles, Jan. 30, 2025.
An aerial view of homes destroyed by wildfires in the Pacific Palisades area of Los Angeles, Jan. 30, 2025. Roger Kisby—Bloomberg/Getty Images
  • After a home in the Pacific Palisades burned down, the empty charred lot sold for more than $1 million and may be getting a second life through redevelopment by a local investor.

After last month’s California wildfires burned down a pristine Pacific Palisades home, the remaining charred lot still sold for over $1 million.

Recommended Video

The home was originally purchased in 2005 for $1.54 million, according to Realtor.com, and what remained of the 9,932 square-foot lot was listed for $990,000 on Jan. 16. 

“While the land has been impacted by the recent Palisades fire, it presents a blank canvas for visionary buyers ready to reimagine its potential,” reads the listing.

Richard Schulman of Schulman Team/KW Advisors, who oversaw the deal, told Fortune that the sub-$1 million listing was “a good teaser price that would get people excited about the property.” 

He said he was surprised by the demand as the home quickly drew 70 or 80 phone calls.

“We’re closing next week. We had a lot of activity and sold for over a million,” he added.

Because the seller was not going to rebuild, Schulman said selling was an easy decision. The unnamed seller is staying nearby.

The buyer is a local investor who plans to redevelop the property, Schulman told Realtor.com, which didn’t disclose their identity either. It’s unclear when the buyer will be able to redevelop the scorched property. 

“We don’t know the timeline for cleanup, and we don’t know the cost for cleanup … and [the] timeline for permitting. There’s still not any access to the properties in this area,” Schulman said. “There are huge question marks about that.”

To ease the rebuilding process, California Gov. Gavin Newsom signed an executive order last month suspending some environmental laws for those affected by the wildfires. In Los Angeles, Mayor Karen Bass also signed an executive order to help streamline debris removal and establish “a one-stop shop to swiftly issue permits in all impacted areas.” 

But thousands of homeowners could try to rebuild all at once. More than 10,000 structures were destroyed by the Eaton and Palisades fires, and a majority of the buildings affected were residential properties, according to the Los Angeles Times. 

And not all insurance policies will cover the full cost of rebuilding. Prior to the wildfires in January, State Farm announced it would end coverage for 72,000 homes and apartments in the state, including more than 1,600 in Pacific Palisades. 

That forced many homeowners to turn to the FAIR Plan, California’s insurer of last resort, which has a coverage limit of $3 million for a home. Burdened by the increase in claims since the fire, FAIR was allowed this week by regulators to collect $1 billion from private insurance companies active in California to stay afloat.

A report by the UCLA Anderson Forecast claims that the Eaton and Palisades fires may have caused total property and capital losses between $95 billion and $164 billion. Rebuilding the wildfire-affected areas could take between five and 10 years, according to experts.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

exxon
LawDefamation
Exxon can sue California’s AG for defamation over recycling comments, judge rules
By Janie Hair and The Associated PressFebruary 26, 2026
3 days ago
Performers in Morph suits on a football field pre-match
EuropeLetter from London
‘I sell millions of Halloween costumes to Americans. Mr. President, here’s my takeaway from the wild tariffs ride’
By Kamal AhmedFebruary 26, 2026
4 days ago
snow
North AmericaThe Weather Channel
After the Snow Day, the Sick Day: One in 6 New York City teachers called out of work on Tuesday
By Jake Offenhartz, Mike Catalini and The Associated PressFebruary 24, 2026
5 days ago
boston
North AmericaMedia
32 inches of snow were enough for the Boston Globe to call off print for the first time in 153 years
By Audrey McAvoy and The Associated PressFebruary 24, 2026
6 days ago
Photo of fragments of plastic on fingers
HealthHealth
Scientists are pushing back on warnings that microplastics damage your health, saying people are just obese and calling some studies ‘a joke’
By Catherina GioinoFebruary 24, 2026
6 days ago
AIchief executive officer (CEO)
Sam Altman gets defensive about AI’s massive electricity usage: ‘It also takes a lot of energy to train a human’
By Marco Quiroz-GutierrezFebruary 24, 2026
6 days ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
17 hours ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
11 hours ago
placeholder alt text
Personal Finance
Trump's universal 401(k) architect on why lower-income people distrust retirement accounts: 'they want to know what the catch is'
By Jacqueline MunisFebruary 28, 2026
2 days ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
9 hours ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
2 days ago
placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.