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Trump’s tariff threats were not taken seriously and markets completely underpriced the risks, Deutsche Bank strategist says

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
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Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
February 3, 2025, 6:37 AM ET
U.S. President Donald Trump talks to reporters after signing an executive order, "Unleashing prosperity through deregulation," in the Oval Office on January 31, 2025 in Washington, DC.
President Donald Trump has delivered on his campaign rhetoric threatening tariffs on imports—so why is the market surprised?Chip Somodevilla—Getty Images
  • Deutsche Bank has a brutal wake-up call for the analysts who didn’t think President Trump was going to deliver on his tariff promises.

As markets buckle in for a turbulent day, Deutsche Bank has got a dose of reality for analysts caught unawares: Trump’s tariffs are precisely what he promised.

While some analysts hedged their bets against President Trump not following through on his campaign rhetoric, Deutsche’s global head of macro research, Jim Reid, said they should have seen it coming.

After all, it was on the campaign trail that the then–Republican nominee began floating policies including tariffs on countries such as Canada, Mexico, and China.

Yesterday this pledge was made a reality, with the commander in chief implementing an additional 25% tariff on imports from Canada and Mexico, as well as a 10% added tariff on imports from China.

And while analysts are perhaps shrewd not to take President Trump at his every word, they also shouldn’t have discounted the wishes of the Oval Office.

Reid told clients in a note over the weekend: “Stand by for a manic Monday as the world tries to come to terms with the ‘shock’ tariff announcements from Mr. Trump’s administration on Saturday night. 

“I say shock, but all Trump did was follow through on exactly what he’s been saying he’s going to do since November. The market has refused to take that threat seriously, though, completely underpricing the risks. So this leaves the weekend news as a severe shock.”

Markets are down at the time of writing, suggesting a negative instead of expectant reaction to this weekend’s news.

The FTSE 100 Index is down 1.2% on Monday morning, the Hang Seng is down 0.04%, and the S&P 500 is down 0.5%.

‘Canada and Mexico may enter a recession’

Reid, per the note seen by the Guardian, also points out that the tariffs’ surprise and magnitude of impact are significant.

“These three countries make up around 40% of imported U.S. goods, at around $1.35 trillion,” he writes. “To put this in some perspective, in the first Trump administration, the U.S. targeted around $350 billion of Chinese goods. So this is huge versus anything seen for decades with regards [to] global trade, and at face value takes us back to the protectionist period between the two World Wars in terms of scale of tariffs.”

Moreover Canada and Mexico, which rely on their neighbor for a significant amount of their economic prosperity, may enter a recession if tariffs are “implemented and prolonged,” Reid writes.

Some analysts have been right (so far) in not taking all of Trump’s words verbatim.

For example, the president previously said he may impose tariffs of up to 60% on China—much higher than the 10% reality thus far.

Back in December, Goldman Sachs’ Ronnie Walker said he was banking on tariffs of 20% on China—allowing him wiggle room for an accurate call if the Oval Office imposes further hikes.

As he wrote in a note seen by Fortune: “The China-focused tariffs are likely to draw from the lists of goods created during his first term and could be imposed fairly quickly.”

Walker also suggested he wasn’t penciling in a universal tariff (a policy floated by President Trump on the campaign trail to add an additional 10% or 20% on every import to the U.S., no matter the nation of export), which has yet to come to fruition.

“While Trump has also proposed a universal 10% to 20% tariff on all imports, we see this as a serious risk but not the baseline,” Walker wrote at the end of last year.

UBS draws Star Wars comparisons

Meanwhile, at UBS, chief economist Paul Donovan is examining fiction to draw parallels with the new administration.

“All economists are geeks,” he began in a morning audio note on Monday. “The profession is bound to be tempted to draw parallels between U.S. President Trump’s plan to aggressively tax U.S. consumers of foreign goods and the Star Wars movie, The Phantom Menace.

“Trump as the Trade Federation leader, Trump’s main donor Musk in the role of Chancellor Palpatine—railing against bureaucracy—and economists as Jedi Knights, trying to preserve order and prosperity.

“But this is real life, not fantasy, and markets are likely to focus on the real-world consequences of these proposed taxes.”

And unlike Deutsche Bank, UBS is still not entirely sold on Trump’s tariffs making it from silver screen comparisons to the real world.

“There is a question as to what will actually happen,” Donovan continued. “The taxes … come into effect on Tuesday. The speed with which Trump retreated from taxing imports from Colombia does raise some prospect of these taxes not being put into effect—or being put into effect for a short time.

“That would avoid much of the potential damage to the U.S. economy—but not all of it.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
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Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

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