• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceS&P 500

The relentless stock market rally could pull off another shocker

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
October 19, 2024, 1:20 PM ET
The stock market shocked Wall Street last year with a massive gain, and it could top that this year with an even bigger surge.
The stock market shocked Wall Street last year with a massive gain, and it could top that this year with an even bigger surge.Getty Images

The stock market stunned Wall Street last year with a massive gain, and it could top that this year with an even bigger surge.

Recommended Video

Helped by a U.S. economy that remained strong despite widespread predictions for a recession as well as a dovish shift in tone from the Federal Reserve last fall, the S&P 500 jumped 24% in 2023.

Only a handful of Wall Street analysts expected a rally of that magnitude, leading to skepticism that another huge leap was possible in 2024. In fact, JPMorgan predicted the S&P 500 would drop sharply this year. Meanwhile, Morgan Stanley expected an average year with returns in the single digits, not a repeat of double-digit gains.

Fast forward to today, and the S&P 500 is already up 23% so far in 2024, nearly matching last year’s advance. That’s despite the Fed beginning its rate-cutting cycle later than hoped and with fewer cuts anticipated for the year.

Instead of being fueled by Fed rate cuts, the stock market rally has had other catalysts: the economy has continued to defy expectations with its robustness, corporate earnings have come in strong, and the AI boom still has legs.

In recent weeks, Wall Street has been warming up to the idea of another big gain. Earlier this month, Goldman Sachs chief U.S. equity strategist David Kostin said the S&P 500 would hit 6,000 by the end of the year and 6,300 a year from now. That was up from Goldman’s earlier predictions that the S&P 500 would reach 5,600 by year’s end and 6,000 over the next 12 months. 

If the broad stock market index hits that target, it would represent an increase of 26% for the year.

Jay Hatfield, CEO at Infrastructure Capital Advisors, has been saying for months that the S&P 500 would end the year at 6,000. That assumes the U.S. election produces a divided government, which is more likely to lead to stable regulatory policy and lower government spending, he reiterated in a recent note.

And on Friday, Sandra Cho, founder and president of Pointwealth Capital Management, told CNBC that she sees the S&P 500 finishing the year at about 6,000.

“We’re in the soft-landing camp,” she said. “We definitely feel like the Fed has done a pretty good job. There’s been a couple of hiccups, but [it] has done a pretty good job as far as factoring in inflation and managing what’s going on, especially with the geopolitical events happening.”

Of course, not everyone is convinced that the good times will keep on rolling. Nassim Nicholas Taleb, who wrote the book The Black Swan about unpredictable events, said the current environment is similar to what existed during previous collapses, pointing to complacency in the market and the earlier era of low rates that taught people to avoid conservative investments. 

Now, valuations are “crazy” and built on a lot of hope, while the economy looks “very confusing” as data have been sending mixed signals lately, he told Bloomberg TV last Friday.

Similarly, his colleague Spitznagel warned recently that the uninversion of the yield curve after years of being inverted, is the opening signal for big reversals down the line as a recession nears.

“That’s when you enter black swan territory,” he told Bloomberg TV last month. “Black swans always lurk, but now we’re in their territory.”

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon

Latest in Finance

MagazineWarren Buffett
Warren Buffett: Business titan and cover star
By Indrani SenDecember 7, 2025
33 minutes ago
EconomyEurope
JPMorgan CEO Jamie Dimon says Europe has a ‘real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
12 hours ago
Elon Musk
Big TechSpaceX
SpaceX to offer insider shares at record-setting $800 billion valuation
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 6, 2025
13 hours ago
EconomyDebt
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
13 hours ago
SuccessWealth
The $124 trillion Great Wealth Transfer is intensifying as inheritance jumps to a new record, with one 19-year-old reaping the rewards
By Jason MaDecember 6, 2025
15 hours ago
Trump
PoliticsWhite House
Trump finally meets Claudia Sheinbaum face to face at the FIFA World Cup draw
By Will Weissert and The Associated PressDecember 6, 2025
19 hours ago

Most Popular

placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
17 hours ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
23 hours ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
13 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
3 days ago
placeholder alt text
Asia
Despite their ‘no limits’ friendship, Russia is paying a nearly 90% markup on sanctioned goods from China—compared with 9% from other countries
By Jason MaNovember 29, 2025
7 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.