• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

Uber CEO says autonomous ride margins will take years to grow

By
Natalie Lung
Natalie Lung
,
Akshat Rathi
Akshat Rathi
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Natalie Lung
Natalie Lung
,
Akshat Rathi
Akshat Rathi
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
October 10, 2024, 2:20 PM ET
Dara Khosrowshahi, chief executive officer of Uber Technologies Inc. in a deep navy blue sweater layered over a collared shirt. He is looking away from the camera, confidently.
Uber has been making a stronger pitch to investors on its vision of offering a mix of manned and unmanned vehicles.Jose Sarmento Matos/Bloomberg via Getty Images

Uber Technologies Inc. is prioritizing safety over profits as it develops its autonomous driving fleet.

Recommended Video

“The most important factor is, ‘Can we make this technology safe? Can we build trust for riders, for example, in markets where we offer autonomous, half of our riders say, no thank you?’” said Chief Executive Officer Dara Khosrowshahi in an interview for an upcoming episode of Bloomberg Green’s Zero podcast.

“Safety is job number one,” he added. “We will then, I would say in the next three to seven years, start to focus on economics.” 

Uber has been making a stronger pitch to investors on its vision of offering a mix of manned and unmanned vehicles, and has announced at least seven autonomous-vehicle-related partnerships and investments since June. These deals include teaming up with manufacturers such as Alphabet Inc.’s Waymo, General Motors Co.’s Cruise LLC, China’s WeRide Inc. and Austin-based Avride. Uber also said in August that it’s investing in SoftBank-backed UK self-driving software firm Wayve Technologies Ltd.

Later Thursday, Tesla Inc. is expected to unveil a highly anticipated robotaxi prototype, one that CEO Elon Musk envisions will ferry around paying passengers and let robotaxi owners make money when the cars aren’t in use. 

Khosrowshahi has sought to assuage Wall Street’s concerns that Tesla’s robotaxis may introduce stiff competition for the rideshare industry, highlighting that an autonomous future is not a “winner takes all” scenario. By opening up its platform to manufacturers to commercialize their driverless cars, Uber and its partners stand to benefit from an ability to reach more consumers, he has said.

“While the margins on autonomous will be lower than non-autonomous in the early years, we think long-term, it can be great for business and it can be great for society,” he said in the interview.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Natalie Lung
See full bioRight Arrow Button Icon
By Akshat Rathi
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A chip research center site operations manager stands next to a window overlooking the facility.
EnvironmentData centers
Data centers are so hot, their ‘heat island’ effect is raising temperatures up to 6 miles away and impacting 343 million people worldwide, study finds
By Sasha RogelbergApril 1, 2026
1 hour ago
How AI will make your Shake Shack order even faster
NewslettersCIO Intelligence
How AI will make your Shake Shack order even faster
By John KellApril 1, 2026
1 hour ago
One humanoid robot handing shaking hands with another humanoid robotic hand. One robot on the left is lighter metal colored than the one on the right.
AIAI agents
AI models will secretly scheme to protect other AI models from being shut down, researchers find
By Jeremy KahnApril 1, 2026
2 hours ago
receipts
EconomyFederal Reserve
‘Inflationary surge’: Fed economists warn AI hype is overheating the economy whether or not the technology ever delivers
By Jake AngeloApril 1, 2026
3 hours ago
AI
AIProductivity
AI is saving workers up to an hour a day—but Goldman Sachs says 80% of companies aren’t using it yet
By Nick LichtenbergApril 1, 2026
3 hours ago
Nvidia CEO Jensen Huang
SuccessJobs
Nvidia CEO Jensen Huang’s advice to workers scared of AI: You’re just confusing your job with the tools you use to do it
By Emma BurleighApril 1, 2026
3 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
By Fortune EditorsMarch 31, 2026
1 day ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.