• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

2

Current price of oil as of June 17, 2026

3

Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 

1

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

2

Current price of oil as of June 17, 2026

3

Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
FinanceEconomy

U.S. economy is on the cusp of another Roaring ’20s, says UBS

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
October 1, 2024, 6:39 AM ET
Crowd at Wall Street watching Red Cross Fund swell.
A bustling Wall Street in 1923.Bettmann / Contributor - Getty Images
Add Fortune on Google for similar content.

The American economy is seemingly fairing so well that UBS has signaled a potential return to the glory days.

The European finance giant believes Uncle Sam is inching closer to a “Roaring ’20s” scenario, placing the likelihood of an incoming booming economic cycle at 50%.

The phrase harkens back to the same decade a century ago, when massive economic growth prompted a construction boom and rising prosperity for families.

With the benefit of hindsight, the 1920s had the hallmarks of a strong economic cycle: a wider adoption of electricity and automobiles, as well as a postwar boom in consumption.

At the time, the average person may not have realized their luck—and this is the phenomenon the U.S. finds itself in at present, writes Jason Draho, head of asset allocation Americas at UBS.

While economists are concerned about a potential rise in unemployment, a recession, or stagflation, Draho argues the balance is only tipping higher toward a period of prosperity for Americans.

In a note released yesterday, Draho wrote that by the bank’s criteria the U.S. economy is already in another Roaring ’20s.

He said: “It’s no longer too soon nor too optimistic to suggest that the US will experience a Roaring ‘20s economy. It already is by our criteria, with the relevant question being whether these conditions will continue, not whether they will materialize.

“The odds continue to rise for this bull-case scenario, with many recent developments on the demand side, supply side, and monetary policy all supportive.”

Investors are increasingly coming around to a soft-landing consensus, he added.

A September survey of 37 economists from the Financial Times found the majority did not expect to see a contraction in the next couple of years.

The survey—and its optimistic outlook—took place ahead of the Fed’s anticipated rate cut last month, which markets have since seen as a rebalancing toward the unemployment side of the Federal Open Market Committee’s (FOMC) mandate, thus ensuring a level of productivity and activity.

“The way things have been trending, it’s quite possible that by early 2025 only the most pessimistic investors will need rose-colored glasses to see a clear path to a Roaring ‘20s outcome,” Draho added.

Powell’s 2% target

Draho outlined UBS’s criteria to officially declare the 2020s a “Roaring ’20s”: sustained GDP growth of 2.5% or higher, inflation in the 2-3% range, a Fed funds rate around 3.5%, and the 10-year Treasury yield around 4%. 

According to the Bureau of Economic Analysis, real GDP for Q2 2024 increased at an annual rate of 3%—ticking the first box.

Following Jerome Powell’s intense wrangle with inflation, the 12-month CPI percentage for August 2024 came in at 2.5%—ticking the second box.

The fed funds rate—despite a higher-than-expected cut last month—sits above UBS’s threshold at 4.75% to 5%.

And in a bid to foster employment—and as a result productivity and consumer spending—Draho believes the Fed might have to compromise on its target inflation rate of 2%.

It’s a notion the likes of JPMorgan CEO Jamie Dimon has already floated, with Draho adding: “The relevance for the Roaring ’20s outcome is that the Fed signaled a strong desire to preserve the soft landing and maintain full employment, even if it means inflation descends more gradually back to 2%.”

The FOMC would never publicly admit it would accept inflation above 2%, Draho added but countered: “A 50bps rate cut is not an explicit signal that the Fed is targeting this outcome, but the bread crumbs suggest a policy reaction function that is directionally supportive of a Roaring ’20s outcome.”

Unemployment is the sticking point

Rising unemployment has been the factor which has caused even the more hawkish members of the FOMC to pause.

The Sahm Rule—which in the past has been accurate in predicting when an economy will enter a recession—was triggered back in July.

The Sahm Rule looks at two factors: the current three-month moving average of U.S. unemployment and the lowest three-month moving average of U.S. unemployment over the past year.

If the current average is higher than the lowest average by more than half a percentage point, the American economy is headed for a recession. Its latest reading for August sits at 0.57 pp.

Draho admits that the labor market could prove to be the snag in America’s return to an economic heyday, writing: “Cooling over the past six months has done more than just rebalance the labor market, it has left it looser than it was pre-pandemic.”

“The U.S. election and the escalating war in the Middle East are also sources of potential risks,” adds Draho.

Of course, the original Roaring ’20s had their end as well. The Great Depression kicked off with the Black Tuesday Wall Street stock market crash in October 1929.

About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Senator Ruben Gallego arriving with a binder in hand at a news conference on Capitol Hill.
EconomyEmployment
Exclusive: Arizona senator warns ‘ghost jobs’ are warping labor data, presses Trump admin to investigate
By Camila Grigera NaónJune 18, 2026
18 minutes ago
ursula
EnergyEuropean Union
Europe’s $29 billion Iran War bill is driving a scramble for new energy routes
By Menelaos Hadjicostis and The Associated PressJune 18, 2026
48 minutes ago
teens
EconomyJobs
Teen summer employment is headed for its worst year since 1948
By Matt Sedensky and The Associated PressJune 18, 2026
56 minutes ago
baer
Startups & VentureObituary
Joshua Baer, the architect of Austin’s tech scene, dies at 50
By Ed White and The Associated PressJune 18, 2026
1 hour ago
Current price of gold as of June 18, 2026
Personal Financegold prices
Current price of gold as of June 18, 2026
By Danny BakstJune 18, 2026
1 hour ago
Top CD rates from major banks June 18, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on June 18, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJune 18, 2026
1 hour ago

Most Popular

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
Economy
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
By Jacqueline MunisJune 17, 2026
18 hours ago
Current price of oil as of June 17, 2026
Personal Finance
Current price of oil as of June 17, 2026
By Joseph HostetlerJune 17, 2026
1 day ago
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
Arts & Entertainment
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
By Christian SyltJune 17, 2026
1 day ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
2 days ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
3 days ago
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring a recent role: 'Nobody on that list gets that job'
Success
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring a recent role: 'Nobody on that list gets that job'
By Orianna Rosa RoyleJune 18, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.