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1

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

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Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

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Current price of oil as of June 12, 2026
TechAI

Sam Altman and Apple’s legendary designer Jony Ive are collaborating on a secret AI project

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
September 23, 2024, 11:32 AM ET
iPhone designer Jony Ive is working with OpenAI's Sam Altman on an undisclosed project.
iPhone designer Jony Ive is working with OpenAI's Sam Altman on an undisclosed project. Jerod Harris/Getty Images for Vox Media

Designer Jony Ive, who gave many of Apple’s most iconic products their distinct look, is working with OpenAI CEO Sam Altman to design and build an AI product. And the company’s funding raise could reach $1 billion before the end of the year.

The project was confirmed in a feature about Ive that appears in The New York Times but did not give details about what, exactly, the project is. Industrial designer Marc Newson, who is working with Ive on the project, indicated the teams are still determining exactly what the project will be.

That’s not stopping investors from jumping in. The project could reach unicorn status before the end of December, with investors including Emerson Collective, which is run by Laurene Powell Jobs. Ive’s LoveDesign will be in charge of designing the product.

Ive and Altman first met last year, when Brian Chesky, CEO of Airbnb, arranged a dinner between the two. Ive and Altman discussed how generative AI could make new computing devices possible, among other things. That led to more dinners and eventually an agreement to work together. In February, the startup found offices and hired 10 employees, including the person who succeeded Ive at Apple as well as the product development lead for the iPhone.

Ive left Apple in 2019 to start his own company. It has turned some heads with its creations thus far, including a new typeface and a new sort of button on coats, but to date LoveDesign has not played a part in any significant hardware designs, something that has baffled some onlookers, given Ive’s storied history in that field.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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