• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersData Sheet

AI’s Bizarro World, we’re marching towards AGI while carbon emissions soar

Sharon Goldman
By
Sharon Goldman
Sharon Goldman
AI Reporter
Down Arrow Button Icon
Sharon Goldman
By
Sharon Goldman
Sharon Goldman
AI Reporter
Down Arrow Button Icon
July 12, 2024, 12:51 PM ET
The cast from"Seinfeld."
The cast from"Seinfeld."FILES/AFP via Getty Images

Happy Friday! I’ve been covering AI as a daily beat for two and a half years now, but recently I’ve been feeling like we are living in a kind of Bizarro World, the fictional planet in DC Comics (also made famous in Seinfeld) where everything is opposite—beauty is hated, ugliness is prized, goodbye is hello—leading to distorted societal norms, moral values, and logical reasoning. 

Recommended Video

In AI’s Bizarro World, a company like OpenAI can blithely tell employees about creating a five-point checklist to track progress toward building artificial general intelligence (AGI), or AI that is capable of outperforming humans, as Bloomberg reported yesterday—in a bid towards developing “AGI that benefits all of humanity.” At the same time, media headlines can blare about Google and Microsoft’s soaring carbon emissions due to computationally intensive and power-hungry generative AI models—to the detriment of all of humanity. 

In AI’s Bizarro World, the public is encouraged—and increasingly mandated by their employers—to use tools like OpenAI’s ChatGPT and Google’s Gemini to increase productivity and boost efficiency (or, let’s be honest, just save a little bit of mental energy). In the meantime, according to a report by Goldman Sachs, a ChatGPT query needs nearly 10 times as much electricity as a Google search query. So while millions of Americans are advised to turn down their air conditioning to conserve energy, millions are also asking ChatGPT for an energy-sucking synonym, recipe, or haiku. 

In AI’s Bizarro World, AI ‘frontier’ model companies including OpenAI, Anthropic, and Mistral can raise billions of dollars at massive valuations to develop their models, but it is the companies with the picks and shovels they rely on—hello, Nvidia GPUs—that rake in the most money and stock market value for their energy-intensive processes and physical parts. 

In AI’s Bizarro World, Elon Musk can volunteer his sperm for those looking to procreate in a planned Martian city built by SpaceX, while a proposed supercomputer in Memphis, meant for his AI company X.ai, is expected to add about 150 megawatts to the electric grid’s peak demand—an amount that could power tens of thousands of homes. 

Of course, there is always a certain amount of madness that goes along with developing new technologies. And the potential for advanced AI systems to help tackle climate change issues—to predict weather, identify pollution, or improve agriculture, for example—is real. In addition, the massive costs of developing and running sophisticated AI models will likely continue to put pressure on companies to make them more energy-efficient. 

Still, as Silicon Valley and the rest of California suffer through ever-hotter summers and restricted water use, it seems like sheer lunacy to simply march towards the development of AGI without being equally concerned about data centers guzzling scarce water resources, AI computing power burning excess electricity, and Big Tech companies quietly stepping away from previously touted climate goals. I don’t want Bizarro Superman to guide us toward an AGI future on Bizarro World. I just want a sustainable future on earth—and hopefully, AI can be a part of it.

Sharon Goldman
sharon.goldman@fortune.com

Want to send thoughts or suggestions to Data Sheet? Drop a line here.

Today’s edition of Data Sheet was curated by David Meyer.

NEWSWORTHY

X could face EU fine. The European Commission says Elon Musk’s X has broken the new Digital Services Act, which governs online content, in multiple ways. That includes “deceiving” users into thinking its paid-for blue checkmarks denote authenticity, not complying with rules about ad transparency, and stopping researchers from accessing its public data. X now gets to defend itself, but, if the Commission confirms its preliminary findings, it could issue a fine of up to 6% of global revenue and demand big changes to how X operates.

Apple antitrust. An investigation by India’s antitrust body found that Apple has been abusing its position as App Store proprietor by forcing developers to use its billing and payments systems, Reuters reports. Again, the regulator can hit Apple with a fine and tell it to change its ways.

SoftBank buys Graphcore. Japan’s SoftBank, which has been promising to go all in on AI, has bought the British AI chip company Graphcore. Graphcore, which counts Nvidia and Arm among its rivals, had been hemorrhaging money for a couple years and was desperately seeking a buyer. According to TechCrunch, Graphcore CEO Nigel Toon dismissed the reported $500 million figure for the acquisition as inaccurate, but the companies aren’t providing financial details about the deal.

SIGNIFICANT FIGURES

109 million

—The number of AT&T customers affected by someone’s illegal downloading of call and text records relating to several months in 2022. The FBI is involved and one person has been arrested, Reuters reports. AT&T reckons the data is not publicly available.

IN CASE YOU MISSED IT

Tesla walks back Robotaxi reveal, sending its stock plummeting, by Bloomberg

65,000 mugs have gone missing at Tesla’s German factory, by Marco Quiroz-Gutierrez

Amazon’s $20 billion NBA deal isn’t riskless. But it’s close, by Jason Del Rey

Amazon trails behind in latest U.K. compliance test and is threatened with investigation over poor supplier treatment, by Bloomberg

70,000 students are already using AI textbooks, by Sage Lazzaro

How we raised $100 million for my Silicon Valley startup in a down market, by Amir Khan (Commentary)

This 84-year-old quit an elite job and went $160K into debt to launch his career. Now he’s suing ChatGPT to protect writers like him from ‘highway robbery’, by the Associated Press

BEFORE YOU GO

COPIED Act. There’s a bipartisan push in the Senate to give artists and journalists more protection against voracious AI models. As The Verge reports, the Content Origin Protection and Integrity from Edited and Deepfaked Media (COPIED) Act would see the creation of security measures that could be added to content to prove its origin and potentially block its use in training AI models. Removing or tampering with these watermarks would be illegal.

This is the web version of Fortune Tech, a daily newsletter breaking down the biggest players and stories shaping the future. Sign up to get it delivered free to your inbox.
About the Author
Sharon Goldman
By Sharon GoldmanAI Reporter
LinkedIn icon

Sharon Goldman is an AI reporter at Fortune and co-authors Eye on AI, Fortune’s flagship AI newsletter. She has written about digital and enterprise tech for over a decade.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service
By Jacqueline MunisFebruary 5, 2026
2 days ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
4 days ago
placeholder alt text
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at home
By Nick LichtenbergFebruary 5, 2026
2 days ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
4 days ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
Crypto
Bitcoin whales and ETFs are baling out of the market; UBS warns: ‘Crypto is not an asset’
By Jim EdwardsFebruary 6, 2026
17 hours ago

Latest in Newsletters

NewslettersMPW Daily
Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl
By Emma HinchliffeFebruary 6, 2026
13 hours ago
Woman with blonde hair sitting on stage
Newsletterssuccess
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
13 hours ago
NewslettersCFO Daily
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
16 hours ago
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
NewslettersTerm Sheet
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
17 hours ago
NewslettersFortune Tech
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
17 hours ago
NewslettersCEO Daily
Disney’s Bob Iger achieves an essential feat for outgoing CEOs: giving his successor a clean slate
By Diane BradyFebruary 6, 2026
18 hours ago