• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

The housing market is finally seeing more inventory, but buyers aren’t showing up as a ‘cold reality is settling down’

By
Prashant Gopal
Prashant Gopal
,
Michael Sasso
Michael Sasso
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Prashant Gopal
Prashant Gopal
,
Michael Sasso
Michael Sasso
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
June 1, 2024, 7:11 PM ET
house frozen in ice cube
“Without the rate cuts, a cold reality is settling down on the housing market,” Robert Frick, corporate economist for Navy Federal Credit Union, said.Getty Images

The US housing market — long crippled by an inventory drought — is finally starting to see listings rise. But now, in many places, the buyers just aren’t showing up.

Recommended Video

Sellers are grappling with the fact that higher-for-longer rates are choking off demand during what’s typically the key season for the market. And more of those owners are cutting asking prices than any time since November 2022 as inventory grows stale, according to Redfin Corp.

“With mortgage rates rising back over 7%, the willingness of homebuyers to take a stab this season is diminished,” Ralph McLaughlin, senior economist at Realtor.com, said. “You can have high prices or you can have high mortgage rates, but you can’t have both for long.”

Coming into this year, the prospects of rate cuts by the Federal Reserve stirred up some optimism for a housing market that had just emerged from its worst year for sales of previously owned homes in nearly three decades. But the economy continued to roar on, diminishing hopes for interest rate cuts anytime soon.

“Without the rate cuts, a cold reality is settling down on the housing market,” Robert Frick, corporate economist for Navy Federal Credit Union, said.

Buyers are getting very little, if any, relief from high borrowing costs. The average rate on a 30-year mortgage has hovered near 7% since the middle of April. And prices have continued to climb higher. In the four weeks ended May 26, the median sale price was up 4.3% from a year earlier to a record $390,613, according to Redfin.

House hunters of all kinds are being squeezed out of the market. Sales of new homes — a bright spot for the inventory-constrained market — fell in April. Contracts to purchase existing homes that month slumped to the lowest level in four years. The pullback is causing listings to accumulate rather than getting matched with buyers, according to Realtor.com’s McLaughlin.

The spring selling season so far is “definitely a disappointment,” said Lawrence Yun, chief economist for the National Association of Realtors. “At the beginning of the year, I thought sales would increase throughout the year.”

Across the Country

While sales are falling on average in the US, geography matters. Sun Belt markets including Florida and Texas, which boomed with the influx of new arrivals during the pandemic, are now cooling in part because people have been priced out, according to Redfin. Meanwhile, metros in the west such as Seattle and the San Francisco Bay area had sharper corrections in late 2022 and are already beginning to recover.

Contract signings were down at least 14% in Houston, West Palm Beach, Florida and Atlanta, but surged by roughly that amount in San Jose, California, according to year-over-year data from Redfin for the four weeks through May 26. Redfin’s measure of pending sales was down 3.4% nationwide.

Eighteen months ago, homes in the booming suburbs north of Nashville wouldn’t even stay on the market for a day, said Don Hackford, a real estate agent in Hendersonville, Tennessee. Nowadays, a developer client recently pulled two homes off the market after getting some low-ball offers.

“Everything has kind of stagnated, and it’s frustrating for Realtors, because it’s like we’re being shut out,” Hackford said. “There’s no work.”

Along Florida’s southwestern coast, a boom region hard hit by soaring home insurance rates, the number of active single-family home listings in the Punta Gorda area has doubled to 2,143 over the past year. Meantime, the median sale price of a single-family home fell by almost $30,000 to $351,000 in April from a year ago, said Leanne Walker, a local broker and president of Realtors of Punta Gorda-Port Charlotte-North Port-DeSoto Inc.

“It has gotten very flat,” Walker said. “It has become very much a buyer’s market. Lots of price reductions happening.”

Price growth could slow more broadly in the coming months, Redfin Economist Chen Zhao said. But any deceleration would likely be slow, given the pent-up demand from the Millennial generation that will likely keep buoying the market.

“The consensus expectation was that rates would have eased by now, bringing more demand and supply and higher transaction volume,” Redfin’s Zhao said. “But instead we’re continuing to slog around the bottom that we reached about 18 months ago.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Prashant Gopal
See full bioRight Arrow Button Icon
By Michael Sasso
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Photo of Robert Solow
AIProductivity
Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergApril 19, 2026
14 minutes ago
Trump sends JD Vance to Pakistan again for more talks with Iran but repeats threats against its infrastructure as Hormuz stays closed
PoliticsIran
Trump sends JD Vance to Pakistan again for more talks with Iran but repeats threats against its infrastructure as Hormuz stays closed
By Michelle L. Price, Samy Magdy, Sam Metz and The Associated PressApril 19, 2026
44 minutes ago
Gen Z is ‘Chinamaxxing’—and it’s less a love letter to Beijing than an indictment of America
EconomyGen Z
Gen Z is ‘Chinamaxxing’—and it’s less a love letter to Beijing than an indictment of America
By Nick LichtenbergApril 19, 2026
3 hours ago
For wealthy buyers, Mar-a-Lago’s security perimeter is Palm Beach’s hottest amenity
Real EstateHousing
For wealthy buyers, Mar-a-Lago’s security perimeter is Palm Beach’s hottest amenity
By Sydney LakeApril 19, 2026
4 hours ago
stressed student and parent
SuccessCareers
Parents are so panicked about the job market they’re paying career coaches $15,000 years before their kids graduate from college
By Jake AngeloApril 19, 2026
4 hours ago
A woman kneels on the floor next to an older woman sitting down.
HealthLabor
‘The current system right now is unsustainable’: top economist sees a crucial crack in the economy
By Sasha RogelbergApril 19, 2026
5 hours ago

Most Popular

'We should absolutely be concerned about non-college-educated men today': higher rents, living at home, falling out of the labor market
Economy
'We should absolutely be concerned about non-college-educated men today': higher rents, living at home, falling out of the labor market
By Catherina GioinoApril 18, 2026
1 day ago
MacKenzie Scott has donated more than $26 billion—but it's barely made a dent in her net worth because of the power of Amazon shares
Success
MacKenzie Scott has donated more than $26 billion—but it's barely made a dent in her net worth because of the power of Amazon shares
By Sydney LakeApril 18, 2026
23 hours ago
The record-setting U.S. drought is so bad that 97% of the Southeast and two-thirds of the West are parched
North America
The record-setting U.S. drought is so bad that 97% of the Southeast and two-thirds of the West are parched
By Seth Borenstein and The Associated PressApril 18, 2026
19 hours ago
Putin finally admits Russia's economy is in trouble and grasps for answers, after warnings about a financial crisis have been piling up
Economy
Putin finally admits Russia's economy is in trouble and grasps for answers, after warnings about a financial crisis have been piling up
By Jason MaApril 18, 2026
17 hours ago
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
Workplace Culture
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
By Marco Quiroz-GutierrezApril 17, 2026
2 days ago
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
Real Estate
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
By Nick LichtenbergApril 17, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.