• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
TechAI

Meta AI can answer search queries and recommend a cocktail bar—but you can’t really turn it off even if you want to

By
Barbara Ortutay
Barbara Ortutay
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Barbara Ortutay
Barbara Ortutay
and
The Associated Press
The Associated Press
Down Arrow Button Icon
May 30, 2024, 8:21 AM ET
If you use Facebook, WhatsApp or Instagram, you've probably noticed a new character pop up answering search queries.
If you use Facebook, WhatsApp or Instagram, you've probably noticed a new character pop up answering search queries.Thibault Camus—AP
Add Fortune on Google for similar content.

If you use Facebook, WhatsApp or Instagram, you’ve probably noticed a new character pop up answering search queries or eagerly offering tidbits of information in your feeds, with varying degrees of accuracy.

Recommended Video

It’s Meta AI, and it’s here to help, at least according to Meta Platforms’ CEO Mark Zuckerberg, who calls it “the most intelligent AI assistant that you can freely use.”

The chatbot can recommend local restaurants, offer more information on something you see in a Facebook post, search for airline flights or generate images in the blink of an eye. If you’re chatting with friends to plan a night out, you can invite it into your group conversation by typing @MetaAI, then ask it to recommend, say, cocktail bars.

Meta’s AI tool has been integrated into chat boxes and search bars throughout the tech giant’s platforms. The assistant appears, for example, at the top of your chat list on Messenger. Ask it questions about anything or to “imagine” something and it will generate a picture or animation.

As with any new technology, there are, of course, hiccups, including bizarre exchanges when the chatbots first started engaging with real people. One joined a Facebook moms’ group to talk about its gifted child. Another tried to give away nonexistent items to confused members of a Buy Nothing forum.

Meta AI hasn’t been universally welcomed. Here are some tips if you want to avoid using it:

Can I turn it off?

Some Facebook users don’t like the chatbot, complaining in online forums that they’re tired of having AI foisted on them all the time or that they just want to stick with what they know. So what if you don’t want Meta AI butting in every time you search for something or scroll through your social feeds? Well, you might need a time machine. Meta and other tech companies are in an AI arms race, churning out new language models and persuading — some might say pressuring — the public to use them.

The bad news is there’s no one button to turn off Meta AI on Facebook, Instagram, Messenger or WhatsApp. However, if you want to limit it, there are some (imperfect) workarounds.

Mute…sort of

On the Facebook mobile app, tap the “search” button. You may get a prompt to “Ask Meta AI anything.” Tap the blue triangle on the right, then the blue circle with an “i” inside it. Here, you’ll see a “mute” button, with options to silence the chatbot for 15 minutes or longer, or “Until I change it.” You can do the same on Instagram.

Nonetheless, muting doesn’t get rid of Meta AI completely. Meta AI’s circle logo might still appear where the search magnifying glass used to be — and tapping on it will take you to the Meta AI field. This is now the new way to search in Meta, and just as with Google’s AI summaries, the responses will be generated by AI.

I asked the chatbot about searching Facebook without Meta AI results.

“Meta AI aims to be a helpful assistant and is in the search bar to assist with your questions,” it responded. Then it added, “You can’t disable it from this experience, but you can tap the search button after writing your query and search how you normally would.”

Then I asked a (human) Meta spokesperson.

“You can search how you normally would and choose to engage with a variety of results — ones from Meta AI or others that appear as you type,” the spokesperson said in a statement. “And when interacting with Meta AI, you have access to real-time information without having to leave the app you’re using thanks to our search partnerships.”

Like an over-eager personal assistant, Meta AI also pops up under posts on your Facebook news feed, offering more information about what’s discussed in the post — such as the subject of a news article. It’s not possible to disable this feature, so you’ll just have to ignore it.

Use old school Facebook

Tech websites have noted that one surefire way to avoid Facebook’s AI assistant is to use the social network’s stripped-down mobile site, mbasic.facebook.com. It’s aimed at people in developing countries using older phones on slower internet connections. The basic site has a retro feel that looks crude compared to the current version, and it looks even worse on desktop browsers, but it still works on a rudimentary level and without AI.

Other countries

Meta AI is so far only available in the United States and 13 other countries including Australia, Canada, Ghana, Jamaica, Malawi, New Zealand, Nigeria, Pakistan, Singapore, South Africa, Uganda, Zambia and Zimbabwe. So if you don’t live in any of those places, you don’t have to worry about the chatbot because you don’t get to use it. At least not yet.

About the Authors
By Barbara Ortutay
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Man in a suit gesturing
Big TechAmazon
Andy Jassy said Amazon will spend $220 billion this year—and still won’t have enough capacity to meet demand
By Amanda GerutJuly 30, 2026
2 hours ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘hundred year flood’ in memory chip pricing
Big TechApple
Tim Cook signed off on his final Apple earnings call with a warning about a ‘hundred year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
2 hours ago
nyse
InvestingMarkets
Microsoft’s $480 billion rally fuels a debate: Financial nihilism or the true AI moat finally coming into view?
By Nick LichtenbergJuly 30, 2026
6 hours ago
Man with glasses and a black collared shirt
Big TechMicrosoft
Microsoft’s stock has biggest one-day gain since 2008, adding $480 billion in market value as cloud business booms
By Amanda GerutJuly 30, 2026
7 hours ago
Visitor look at their phone next to an Open AI's logo during the Mobile World Congress (MWC), the telecom industry's biggest annual gathering, in Barcelona on February 26, 2024. The world's biggest mobile phone fair throws open its doors in Barcelona with the sector looking to artificial intelligence to try and reverse declining sales. (Photo by PAU BARRENA / AFP) (Photo by PAU BARRENA/AFP via Getty Images)
Startups & VentureOpenAI
‘I’m just stuck’: Meet the former OpenAI researcher sitting on $700K of equity that he says is overvalued
By Eva RoytburgJuly 30, 2026
8 hours ago
OpenAI CEO Sam Altman walking.
AIEye on AI
As the AI industry calls for help to “pace” AI development. Has OpenAI already hit pause on some development?
By Beatrice NolanJuly 30, 2026
9 hours ago

Most Popular

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
1 day ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
2 days ago
Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
Real Estate
Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
By Catherina GioinoJuly 30, 2026
20 hours ago
'Am I paying for the vibes?' Gen Z says it hates capitalism, but their spending patterns show they just don't like being ripped off
Retail
'Am I paying for the vibes?' Gen Z says it hates capitalism, but their spending patterns show they just don't like being ripped off
By Nick LichtenbergJuly 30, 2026
16 hours ago
Current price of oil as of July 30, 2026
Personal Finance
Current price of oil as of July 30, 2026
By Joseph HostetlerJuly 30, 2026
16 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
6 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.