• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsElections

‘Sadly this is now a city in decline’: Trump insults New York as he campaigns in South Bronx, one of the poorest and bluest areas in the country

By
Michelle L. Price
Michelle L. Price
,
Jill Colvin
Jill Colvin
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Michelle L. Price
Michelle L. Price
,
Jill Colvin
Jill Colvin
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
May 24, 2024, 11:34 AM ET
Donald Trump
Former President Donald Trump speaks at a rally, Thursday, May 23, 2024, in the Bronx borough of New York. AP Photo/Yuki Iwamura

Former President Donald Trump campaigned Thursday in one of the most Democratic counties in the nation, holding a rally in the South Bronx as he tries to woo minority voters days before a Manhattan jury will begin deliberations on whether to convict him of felony charges in his criminal hush money trial.

Recommended Video

Trump addressed supporters in Crotona Park, a public green space in a neighborhood that is among the city’s most diverse and its most impoverished, a change from the majority-white areas where he holds most of his rallies. While the crowd was not quite as diverse as the South Bronx as a whole, it included large numbers of Black and Hispanic voters; Spanish was heard throughout the crowd.

Trump, in his speech, cast himself as a better president for Black and Hispanic voters than President Joe Biden as he railed against Biden on immigration, an issue Trump has made central to his campaign. He insisted “the biggest negative impact” of the influx of migrants in New York is “against our Black population and our Hispanic population who are losing their jobs, losing their housing, losing everything they can lose.”

Some in the crowd responded by chanting, “Build the wall,” a reference to Trump’s push while in the White House to build a U.S.-Mexico border barrier.

With Trump confined to New York for much of the last six weeks because of his trial, the presumptive Republican nominee’s campaign has planned a series of local stops across his hometown before and after court. He visited a bodega in Harlem, dropped by a construction site and held a photo op at a local firehouse.

But the Bronx rally was his first event open to the general public as he insists he is making a play to win an overwhelmingly Democratic state that hasn’t backed a Republican for president since Ronald Reagan in 1984. Besides creating a spectacle of rallygoers and protesters, the rally also gave Trump an opportunity to highlight what he argues are advantages on economic and immigration issues that could cut into key Democratic voting blocs.

“The strategy is to demonstrate to the voters of the Bronx and New York that this isn’t your typical presidential election, that Donald Trump is here to represent everybody and get our country back on track,” said Florida Republican Rep. Byron Donalds, a potential Trump running mate who grew up in Brooklyn and spoke at the rally.

The former president opened his rally with an ode to his hometown, talking about its humble beginnings as a small Dutch trading post before becoming a glamorous capital of culture that “inspired the entire world.” While Trump established residency in Florida in 2019, he reminisced on Thursday about his efforts to revitalize Central Park’s Wollman Rink and people he knew in the real estate business.

“Everyone wanted to be here,” he told the enthusiastic audience. “But sadly this is now a city in decline.”

“If a New Yorker can’t save this country,” he went on to say, “no one can.”

Hours before Trump’s rally was set to begin, a long line of supporters decked out in red “Make America Great Again” hats and other Trump gear snaked around the park, waiting for security screening to begin. People were still entering the park well into Trump’s speech, with some eager supporters sprinting up a hill toward the rally site after getting through security.

The Bronx Democratic Party protested Trump’s appearance with its own event at the park.

Members of multiple unions were present, holding signs that said “The Bronx says no to Trump” in both English and Spanish.

“We are used to elected officials, to government officials, to opportunists of all kinds who come to our community and use our painful history,” said Democratic State Rep. Amanda Septimo, who represents the South Bronx. “They talk about the Bronx and everything that’s wrong with it, but they never get to the part that talks about what they’re going to do for the Bronx and we know that Trump is never going to get to that part in his speech.”

But some locals in the crowd Thursday disagreed.

Margarita Rosario, a 69-year-old who has lived in the borough for more than 60 years, said she saw Rep. Alexandria Ocasio-Cortez of New York on television the night before suggesting that the Bronx wouldn’t support Trump. It spurred her to show up, holding a Trump flag and a poster that said, “Make America Great Again.”

“I got so annoyed with that. I said, ‘How dare she speak for the whole Bronx?’” Rosario said.

Muhammad Ali, a 50-year-old who lives in the Bronx and said he planned to vote for Trump in November, said he once used to think the former president was a racist but his views have changed.

“We need a patriotic president at the moment and I find Donald Trump more patriotic for the moment than Joe Biden,” said Ali, an immigrant from Bangladesh and worker for New York’s transportation agency.

At least one New Yorker in the crowd said he knew Trump from his days as a local billionaire real estate developer.

Alfredo Rosado, 62, said he’d been a Trump supporter since 1998 when he worked for several months as a fill-in summer doorman at Trump’s Trump Tower building.

Rosado recounted how Trump had asked his name and stopped to chat. “He’s the same person you see,” he said of the former president.

Trump’s campaign believes he can chip away at Biden’s support among Black and Hispanic voters, particularly younger men who may not follow politics closely, but are frustrated by their economic situations and drawn to Trump’s tough-guy persona.

He’s also argued the indictments he faces in New York and elsewhere make him relatable to Black voters frustrated by the criminal justice system, a statement that was harshly criticized by Biden’s allies.

Biden’s campaign on Thursday released two ads aimed at undercutting Trump’s attempts to make inroads with Black voters, highlighting his propagation of the “birther” conspiracy against former President Barack Obama and his calls for the death penalty for five men wrongly convicted of rape in the 1989 Central Park Five case. A radio ad fictionalizing a conversation between a Trump campaign volunteer and a Black voter will air on national Black radio stations while a shorter television spot will air in major cities, in swing states and on digital platforms, aiming to reach voters in the Bronx near Trump’s rally.

The rally comes during a pause in Trump’s criminal hush money trial. Court will resume following the Memorial Day weekend with closing arguments. The jury will then decide whether Trump will become the first former president in the nation’s history to be criminally convicted and whether he will be the first major party presidential candidate to run as a convicted felon.

The Bronx was once the most Democratic borough in the city. Barack Obama won 91.2% of the borough’s vote in 2012, the highest in the state. Biden won 83.5% of the borough in 2020. Trump garnered only 16% of the vote.

The area Trump visited is overwhelmingly non-white — a departure from most of his rally locations. About 65% of residents are Hispanic and 31% Black, according to the U.S. Census data. About 35% live below the poverty line.

As he wrapped up his speech, Trump said he woke up Thursday uncertain of the reception he’d get in the Bronx.

“I said, ‘I wonder, will it be hostile or will it be friendly?’” he said. “It was beyond friendly. It was a lovefest.”

___

Associated Press writers Zeke Miller in Washington and Liset Cruz in New York contributed to this report.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Michelle L. Price
See full bioRight Arrow Button Icon
By Jill Colvin
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Politics

Stock futures sink while oil spikes as the U.S. Navy looks to squeeze Iran’s economy and break its grip on the Strait of Hormuz
PoliticsOil
Stock futures sink while oil spikes as the U.S. Navy looks to squeeze Iran’s economy and break its grip on the Strait of Hormuz
By Jason MaApril 12, 2026
10 hours ago
U.K. won’t take part in Trump’s planned blockade of Hormuz strait
PoliticsIran
U.K. won’t take part in Trump’s planned blockade of Hormuz strait
By Alex Wickham and BloombergApril 12, 2026
12 hours ago
Hungarian voters oust Viktor Orbán, a close ally of Trump and Putin, despite late campaign push from JD Vance
EuropeElections
Hungarian voters oust Viktor Orbán, a close ally of Trump and Putin, despite late campaign push from JD Vance
By Justin Spike, Sam McNeil and The Associated PressApril 12, 2026
12 hours ago
Iran’s crumbling economy is the regime’s greatest weakness with prices up 40% since the war began while authorities worry about making payroll
EconomyIran
Iran’s crumbling economy is the regime’s greatest weakness with prices up 40% since the war began while authorities worry about making payroll
By Jason MaApril 12, 2026
14 hours ago
Here’s how a U.S. naval blockade of the Strait of Hormuz could work. ‘This is a big task, and it’s a big gamble’
PoliticsIran
Here’s how a U.S. naval blockade of the Strait of Hormuz could work. ‘This is a big task, and it’s a big gamble’
By Jason MaApril 12, 2026
16 hours ago
Oil tankers U-turn in Hormuz as U.S.-Iran talks break down
PoliticsOil
Oil tankers U-turn in Hormuz as U.S.-Iran talks break down
By Weilun Soon and BloombergApril 12, 2026
18 hours ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
1 day ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
1 day ago
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
Real Estate
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
By Fortune EditorsApril 12, 2026
21 hours ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
2 days ago
Here's how a U.S. naval blockade of the Strait of Hormuz could work. 'This is a big task, and it's a big gamble'
Politics
Here's how a U.S. naval blockade of the Strait of Hormuz could work. 'This is a big task, and it's a big gamble'
By Fortune EditorsApril 12, 2026
16 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.