• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersData Sheet

You don’t need an AI assistant in a box like the new Rabbit R1—unless it’s your smartphone

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
May 2, 2024, 11:21 AM ET
Updated May 2, 2024, 11:33 AM ET
Rabbit R1 AI assistant device
The Rabbit R1 AI assistant device.Courtesy of Rabbit

The reviews of the Rabbit R1 AI-assistant-in-a-box are in, and they are less than glowing. To be sure, the half-phone-sized orange device has not received the critical mauling that befell the Humane AI Pin, another wearable AI assistant that recently launched.

Recommended Video

The R1’s reception has been warmer partly because it’s much cheaper ($199 vs $699 plus a $24-per-month subscription) and partly because it works somewhat better. But there seems to be a lot of frustration around the fact that, like the Pin, it doesn’t yet do everything that was promised.

Specifically, the R1’s AI is supposed to be able to use a bunch of apps on behalf of its bearer, but at launch, it only works with four: Spotify, Uber, DoorDash, and AI image-generator Midjourney. Add to that a shockingly low battery life of around four hours, a clunky UI and…well, here’s tech reviewer Marques Brownlee, who ranted about the R1 along with certain big-budget video games and Tesla vehicles: “These AI-based products are at the apex of this horrible trend where the thing that you get at the beginning is borderline nonfunctional compared to all the promises and all the features and all the things that it’s supposed to maybe someday be. But you still pay full price at the beginning.”

Ouch. Now, I haven’t gotten my hands on the R1 (though as a musician I’m always intrigued by products from its co-designer, Teenage Engineering, which are usually musical instruments). Nor have I tried the Humane AI Pin. But I do have some thoughts on the genre of wearable AI assistants nonetheless.

In short: Why? Smarter AI assistants are already entering our smartphones this year, thanks to the well-resourced companies that make them. So what is a separate device that comes with its own cost, needs its own charging, and comes with significant limitations supposed to achieve?

Don’t get me wrong—I wouldn’t be a tech journalist if I didn’t love innovation, and it’s great to see people trying out crazy new ideas. But the beauty of the modern smartphone is that it subsumes a bunch of other things, from cameras to navigational aids to wallets. The smartphone is a simplifier and it’s darn good at it, especially with the strides that have been made in recent years regarding miniaturized optics, processing power, and battery life. It frees us from having to buy and carry around more stuff than is strictly necessary, which is boon to both our bank accounts and the environment. Why introduce more stuff that just replicates a subset of the smartphone’s functionality, but worse?

I’m very intrigued by the idea of using the R1 as an agent, but again, you don’t need a separate device for that. It’s a very similar idea to that espoused by Deutsche Telekom earlier this year when the German communications giant showed off a concept smartphone with an AI concierge acting as its interface. I wasn’t sold on DT’s claim that this innovation would kill off the app, but even if it does, we’re talking about a new kind of phone, with a big friendly screen and all the other stuff you like to use, not a complementary device. Another important point here is that, if we’re talking about AI assistants that need to learn about us to act as our agents, there can be no better hub for that to happen than the endlessly multifunctional smartphone.

A big part of the pitch for these new devices is that they’re supposed to free us from the tyranny of the smartphone’s screen, with all its tempting, addiction-stimulating notifications. Well, okay, but we already know that you can embed assistant functionality into other things that we already use, like headphones or Meta’s smart Ray-Bans. That’s efficient. A new piece of gadgetry needs to justify its existence.

If you really want to avoid smartphone distractions, there are things you can do right now: Reorganize your home screens so the most addictive apps aren’t always in your face; turn off the badges that harangue you to check notifications; and don’t send notifications to your smartwatch if you have one. These all work. I’ve done them and I feel much healthier for it. Less is more. And achieving it doesn’t cost a dime.

More news below.

David Meyer

Want to send thoughts or suggestions to Data Sheet? Drop a line here.

NEWSWORTHY

UMG and TikTok make peace. Universal Music Group and TikTok have finally struck a new licensing agreement, after the world’s biggest music publisher let the last one expire at the end of January, resulting in three months of no UMG music on TikTok. The companies said they would work to ensure that AI in music “will protect human artistry and the economics that flow to those artists and songwriters,” and that TikTok would support artists with integrated ticketing capabilities. Variety reports that UMG’s absence from the platform “seemed to have little substantive effect on TikTok, apart from some bad press.”

Jassy broke law. Amazon CEO Andy Jassy broke federal labor law by telling the media in 2022 that, if his employees unionized, they would become less empowered and their workplace would become slower and more bureaucratic. This was the finding of a National Labor Relations Board judge yesterday, based on the prohibition against companies threatening to punish workers for organizing. Amazon intends to appeal, the Seattle Times reports, but the Amazon Labor Union—the complainant in the case—said the ruling “sends a clear message that attempts to dissuade workers from exercising their right to organize and bargain collectively will not be tolerated.”

More Google layoffs. Google is laying off at least a couple hundred of its core engineering staff, with some roles going to India and Mexico, CNBC reports. The layoffs—affecting Google’s Python developer team as well as many in security, app platforms, and so on—come a couple of weeks before Google’s annual I/O developer conference.

SIGNIFICANT FIGURES

1/3

—The proportion of Americans whose personal data was caught up in the massive ransomware attack on UnitedHealth subsidiary Change Healthcare, according to UnitedHealth CEO Andrew Witty, who admitted to Congress that he authorized a $22 million ransom payment in the incident.

IN CASE YOU MISSED IT

Tesla’s top HR executive has left the company, sources say, by Bloomberg

Tesla slashes its summer internship program to cut costs, as Elon Musk fights to save his $45 billion pay plan, by Bloomberg

AI boom still running hot as SK Hynix says its already sold majority of its 2025 allotment of high-bandwidth memory chips, by Lionel Lim

Microsoft inks $10 billion green energy deal as power-hungry AI forces its hand to meet emissions commitments, by Dylan Sloan

An AI company you never heard of just raised $1 billion. Here’s what CoreWeave’s new $19 billion valuation really means, by Sharon Goldman

BEFORE YOU GO

Tesla gigacasting pullback. Tesla has reportedly abandoned its plans to make the entire underbody of its cars in one piece. According to Reuters, the company will instead continue its current “gigacasting” technique of making underbodies in three pieces. This may successfully cut costs in the short term, but a key advantage of Tesla’s planned gigacasting innovation would have been to simplify manufacturing down the line, leading to future cost cuts.

This is the web version of Fortune Tech, a daily newsletter breaking down the biggest players and stories shaping the future. Sign up to get it delivered free to your inbox.
About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
Inside Dr. Becky Kennedy’s $34 million parenting empire
By Emma HinchliffeMarch 2, 2026
12 hours ago
Recruiter holding candidate resume taking job interview at desk.
NewslettersFortune Workplace Innovation
Skills-based hiring was an HR mantra. Execution never followed
By Kristin StollerMarch 2, 2026
16 hours ago
A container ship in the waters of the Strait of Hormuz off the coast of Khasab in Oman’s northern Musandam peninsula on June 25, 2025.
NewslettersCFO Daily
Tariffs meet oil shock: Corporate margins face a new squeeze
By Sheryl EstradaMarch 2, 2026
16 hours ago
NewslettersFortune Crypto
Is the media anti-tech—or just anti-crypto?
By Jeff John RobertsMarch 2, 2026
16 hours ago
C-SuiteNext to Lead
From brand builder to business operator: The unconventional career blueprint behind one executive’s C-suite rise
By Ruth UmohMarch 2, 2026
17 hours ago
NewslettersTerm Sheet
Why Sequoia’s Alfred Lin isn’t worried about the SaaS-pocalypse
By Leo SchwartzMarch 2, 2026
18 hours ago

Most Popular

placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
2 days ago
placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
2 days ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Success
Slack cofounder says workers and CEOs can get stuck doing 'fake' work like pre-meetings and slideshows
By Emma BurleighMarch 1, 2026
2 days ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.