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CEOs build new business models to solve the plastic pollution problem 

By
Diane Brady
Diane Brady
and
Nicholas Gordon
Nicholas Gordon
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By
Diane Brady
Diane Brady
and
Nicholas Gordon
Nicholas Gordon
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April 30, 2024, 2:35 AM ET
A sculpture titled "Giant Plastic Tap" by Canadian artist Benjamin Von Wong is displayed outside the UN Intergovernmental Negotiating Committee on Plastic Pollution in Ottawa on April 23, 2024.
A sculpture titled "Giant Plastic Tap" by Canadian artist Benjamin Von Wong is displayed outside the UN Intergovernmental Negotiating Committee on Plastic Pollution in Ottawa on April 23, 2024.Dave Chan—AFP/Getty Images

Good morning,

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As a kid, I loved listening to my dad extol the virtues of the polyvinyl flooring business he ran: the softness, durability, water resistance, insulation properties, and price. Its odor sometimes made me dizzy as I’d run through his warehouse, but, compared with wood or ceramic tiles, plastics seemed like a cool product. The cheap versatile material is so attractive, former Unilever CEO Paul Polman has noted, that plastics now weigh twice as much as all animals on earth. So a lot of eyes are now on Ottawa, as policymakers from around the world wrap up the latest round of talks to create the first global treaty to reduce plastic pollution.

Nobody is more aware of the challenges of dealing with plastics than those who have built a business around it. Dow CEO Jim Fitterling, a founding member of the Alliance to End Plastic Waste, recently told me about how his company is focused on creating a circular economy. The key is getting brands to integrate recycled materials into their products by offering comparable quality and an attractive price point.

Materials company Eastman operates what’s been called the world’s largest chemical recycling plant, with more facilities due to come on line. CEO Mark Costa argues that the complexity of the plastic waste challenge requires collaboration on all fronts. “If we want any chance of scaling up solutions to this significant challenge,” he says, “we need policy that incentivizes investment in both mechanical and chemical recycling that meet key environmental principles.”

Surendra Patawari, a pioneer in the global recycling industry who founded Gemini Corp., collects plastic waste from more than 300 locations worldwide every month. He’s concerned that regulatory challenges are making it harder to recycle plastics. There’s often not enough plastic “feedstock” for recycling facilities which, in turn, reduces investments in recycling. People want to recycle plastics but often not in their backyard. Encina Corp. recently canceled plans for a plant in Pennsylvania because of pushback over potential pollution from that process.

There will be another round of discussions before any UN treaty is signed, but it’s worth noting that businesses have come together through groups like the U.S. Plastics Pact to deal with the problem. “All eyes are on Ottawa and everybody’s fighting for their own interest, maybe rightfully so,” says Patawari. While reducing plastics is a priority, he argues, “if we don’t deal with the cost of the waste we have created, we are doomed.”

Meanwhile, as Alan Murray winds down his tenure as CEO of Fortune, here is a comment from IBM CEO Arvind Krishna on what the brand has meant to him.

“I have always been an avid reader of Fortune, a publication that not only chronicles but shapes the narrative of modern business. Its great reporting and analysis make it an influential and indispensable guide to the forces impacting companies, markets, and the world.”

More news below.

Diane Brady
@dianebrady
diane.brady@fortune.com

TOP NEWS

HSBC CEO steps down

HSBC CEO Noel Quinn announced that he will step down almost five years into his tenure leading Europe’s largest bank. Quinn pivoted HSBC towards Asia, cutting back on the bank’s presence in the U.S., France, and other developed markets. HSBC reported $12.6 billion in pretax profit for the quarter, a 1.8% year-on-year drop. Bloomberg

Back doors

TikTok owner ByteDance retained control over some employee systems, like messaging and tech management software, says a former security compliance employee. That could have given the Chinese firm access to U.S. user data, which employees routinely shared on internal systems. TikTok called the allegations "inaccurate" and "driven by anonymous sources with a preconceived agenda.” Fortune

Paramount’s new three-person CEO

Paramount will now be run by a three-person “Office of the CEO” after CEO Bob Bakish stepped down on Monday. Shari Redstone, Paramount’s controlling shareholder, believes that Bakish was not aggressive enough in pursuing deals for the media company. Paramount, currently in merger discussions with SkyDance Media, reported a $554 million quarterly net loss on Monday on an earnings call that lasted under 10 minutes. The New York Times

AROUND THE WATERCOOLER

Elon Musk publicly dumped California for Texas—now Golden State customers are getting revenge, dumping Tesla in droves by Amanda Gerut

EU’s unwinnable price war with Chinese EVs summed up: BYD cars are 11-fold more profitable in Europe vs. China by Ryan Hogg

Why SBF is turning against A-list FTX boosters like Tom Brady and Larry David—and what could happen to them by Niamh Rowe

Ryanair’s Michael O’Leary, who is up for a $108 million bonus, doesn’t see high CEO pay as a problem: ‘Footballers are getting half a million a week’ by Prarthana Prakash

MedMen’s spectacular collapse is complete: Just six years after earning a whopping $3 billion valuation, the onetime legal cannabis darling has declared bankruptcy by Dylan Sloan

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Authors
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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Nicholas Gordon
By Nicholas GordonAsia Editor
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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