• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
CommentaryCulture

There is a great disconnect between identity-based social movements and their allies. Researchers from Yale and Stanford believe they’ve identified its cause

By
Preeti Vani
Preeti Vani
Down Arrow Button Icon
By
Preeti Vani
Preeti Vani
Down Arrow Button Icon
April 4, 2024, 1:08 PM ET
Fortune 1000 companies pledged $340 billion to social and economic justice following the killing of George Floyd in 2020.
Fortune 1000 companies pledged $340 billion to social and economic justice following the killing of George Floyd in 2020.Samuel Corum - Getty Images
Add Fortune on Google for similar content.

Over the course of history, from the 20th century’s feminist movement to 21st-century movements such as Occupy Wall Street and Black Lives Matter, social movements have gained traction when allies joined the fight. In fact, allyship can be essential to the success of social movements.

Allies are people with a majority identity (across any social identity, like gender, race, culture, and socioeconomic status) who stand up for those with minority identities and seek to address discrimination. For example, allyship could be a man who advocates for the advancement of his female colleagues in the workplace, or it could be an American citizen who attends an immigrants’ rights protest. By virtue of their majority identity, allies often have greater access to political power, financial resources, and social capital than activists.

Despite the positive potential of allyship, allies are often not accepted by a social movement’s key actors. In fact, activists are frequently skeptical about allies who seek to join forces. Our research focused on what drives this skepticism of allies, and how well-meaning allies might do better. To do so, our team from Yale and Stanford studied activists’ opinions of allies working within identity-oriented movements. We found that activists prefer allies who are highly trustworthy, but wield little influence over the movement.

Trust vs. influence

To understand which ally characteristics mattered most to activists, we surveyed 117 activists from a variety of identity-oriented movements. These activists were asked to consider how much allies display characteristics like loyalty, morality, passion, and knowledge, and how much they should ideally display these characteristics. We found that this list of characteristics boiled down into two global categories, each representing a key dimension of allyship.

The first dimension is trustworthiness: Can an ally be trusted to consistently act in accordance with the goals of the movement? The second dimension is influence: Can an ally play a supporting role without overstepping their boundaries? The ideal ally, according to the movement activists we contacted, is someone who is high in trustworthiness, while being low in influence.

In two follow-up experiments, we recruited 1110 women and nonbinary activists in the feminist movement. We asked these activists to evaluate male allies who volunteered with a feminist organization, randomly assigning character traits to the allies. The allies in our experiments differed in their trustworthiness and influence in the movement, which were varied to be low (or high) on one or both dimensions. Indeed, the experiment confirmed our prior evidence: We found that allies were perceived significantly more positively by activists when they were high in trustworthiness and low in influence.

We might expect that activists prefer allies who are highly trustworthy, because everyone (even non-activists) probably prefers more trustworthy allies. However, we contrasted our sample of activists with a sample of liberal non-activists, and what we found was surprising.

While our activists strongly preferred highly trustworthy allies, non-activists didn’t have a preference between higher and lower levels of trustworthiness. Activist experiences within movements may have emphasized the importance of ally trustworthiness.

How allies can best assist activists

Our data suggests that the best allies do not center themselves in movements. There are many examples of unsuccessful allyship. There are also some social movements that have been co-opted by allies who have steered the movement away from its original goals. For example, well-intentioned allies to the LGBTQ movement viewed legalizing same-sex marriage as the ultimate goal of LGBTQ+ advocacy, whereas LGBTQ+ activists were more focused on broader structural change (such as providing gender-affirming healthcare and fighting discrimination in educational spaces). For this reason, activists might prefer allies with lower influence, who listen to activists’ needs rather than centering their own beliefs about the movement’s goals.

Indeed, our data suggest that successful allies engage with social change while deferring to activists and taking a backseat in leadership roles. In many instances throughout history, we have seen this pattern of successful allyship. In the women’s suffrage movement in the United States, the names of the movement’s leaders–Elizabeth Cady Stanton, Susan B. Anthony, and Lucretia Mott–are probably the first to come to mind. However, these women were supported by less well-known men in positions of power, who engaged in acts like speaking out against domestic violence, running schools for young girls, and printing newspapers and pamphlets advocating for women’s rights. These male allies were constant and trustworthy supporters of the movement, while still deferring to the women as the movement’s leaders.

Unfortunately, when we examine the reality of modern-day allyship and the way that activists think about their allies, it’s clear that much progress is required. Our study of feminist activists revealed that many allies are missing the mark: 90% of activists reported allies as falling below ideal levels of trustworthiness, and 33% of activists rated allies as having more influence than would be ideal. In other words, the vast majority of activists were dissatisfied with allies’ involvement, due to their levels of trustworthiness or influence.

The problem with allyship doesn’t usually lie with allies’ intentions–it’s actually exciting to see how many people support social change. For example, 49% of men say that America hasn’t gone far enough in giving women equal rights with men, and the majority of White Americans (60%) support Black Lives Matter. As we look to the future, it’s important to ensure that the actual impact of allies lines up with their good intentions.

At this moment in history, all of us can use this advice to be more engaged and effective as allies in social movements. The dual importance of high trustworthiness and low influence is critical when we consider acting as allies in U.S. social movements. But these movements are also occurring all over the world, from the struggle for LGBTQ+ rights in India to the racial justice movement in France to the fight for women’s rights in Iran. As an ally, you have the power to make a difference. As you use that power, make sure that you are staying true to activists’ wishes for a more just future.

Preeti Vani is a doctoral candidate at Stanford University. Her research focuses on intergroup cooperation, prosocial behavior, and diversity, equity, and inclusion. Much of her work is about allyship, both in organizations and in our social world. Preeti received her BA in Psychology from Harvard University and her MA in Economics from Yale University.

More must-read commentary published by Fortune:

  • Glassdoor CEO: ‘Anonymous posts will always stay anonymous’
  • We analyzed 46 years of consumer sentiment data–and found that today’s ‘vibecession’ is just men starting to feel as bad about the economy as women historically have
  • Housing market data suggests the most optimistic buyers during the pandemic are more likely to stop paying their mortgages
  • Intel CEO: ‘Our goal is to have at least 50% of the world’s advanced semiconductors produced in the U.S. and Europe by the end of the decade’

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

About the Author
By Preeti Vani
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Commentary

k
Commentarypower
What I keep hearing from Fortune 500 CEOs: ‘We have no idea what we’re actually paying for power’
By Kiran BhatrajuJuly 21, 2026
4 hours ago
Bolt CEO Ryan Breslow
CommentaryHuman resources
The CEO who fired HR was right. About the wrong thing.
By KeyAnna SchmiedlJuly 21, 2026
4 hours ago
ford
Commentary250 Years of Innovation
Alliance for America’s Skilled Trades: Skilled trades shaped America’s past. Here’s how they can build America’s future
By Jim Farley, Linda Hubbard, Bayo Ogunlesi and Ruth PoratJuly 21, 2026
6 hours ago
Sumeet Agrawal is VP of Product Management (Data, AI Governance & Context Engineering for Agentic Systems) at Salesforce.
CommentaryAI agents
Salesforce VP on the leaky AI pipeline: why cheaper tokens won’t fix enterprise AI
By Sumeet AgrawalJuly 20, 2026
1 day ago
japan
CommentaryJapan
Japan’s monetary conundrum — why the yen hit a 40-year low as interest rates hit a 31-year high
By Steve H. Hanke and John GreenwoodJuly 20, 2026
1 day ago
ryan
CommentaryLeadership
I’ve interviewed 700 leaders. The ones outsourcing their thinking to AI lose their best people first
By Ryan HawkJuly 20, 2026
1 day ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
22 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
1 day ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.