• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessFlexible work

Meet ‘Soft Fridays’: One company’s pilot to turn summer Fridays permanent

By
Mikaela Cohen
Mikaela Cohen
,
HR Brew
HR Brew
, and
Morning Brew
Morning Brew
Down Arrow Button Icon
By
Mikaela Cohen
Mikaela Cohen
,
HR Brew
HR Brew
, and
Morning Brew
Morning Brew
Down Arrow Button Icon
April 2, 2024, 5:00 AM ET
Man in empty office
You've heard of summer Fridays. Now meet "soft Fridays."Getty Images

The days are getting longer, the weather is getting warmer, and summer Fridays are getting closer.

Recommended Video

Summer Fridays, a seasonal perk allowing employees to get a jumpstart on their weekends between Memorial Day and Labor Day, are on the rise. The number of job listings mentioning summer Fridays increased by 56% in 2022, ZipRecruiter found. Now, one company is considering making summer Fridays eternal.

Codeword, a communication design agency, launched an open-ended pilot program in January for “soft Fridays,” an initiative through which its roughly 100 employees can, along with their managers, decide if and how they work on Fridays. “Soft Fridays [mean] that we are trusting each other to get our work done and log off when we can on Friday,” Alli Ray, the firm’s chief of staff, told HR Brew.

Ray and her colleague Liv Allen, a VP on Codeword’s PR team, shared how soft Fridays have helped the firm’s employees be more productive and have more flexibility.

How it’s done

Ray said soft Fridays aren’t just a cool new perk—they’ve given the firm a chance to rethink how employees spend their time at work.

Managers are encouraged to set deadlines on Thursdays, rather than Fridays, Allen said, so employees can stay “sacred.” To give themselves enough time to meet those expedited deadlines, employees have limited the number of meetings they have during the week (especially on Fridays), as well as the number of employees required to attend those meetings.

Ray added that they are also required to outline agendas for meetings, as well. “We have been coining the phrase, ‘No agendie [sic], no attendee,’ which I think is really helpful for the team because, in the first five minutes, if you’ve joined a meeting and you don’t know why you’re there, you really have permission from all of us to leave,” she said.

With fewer, more focused meetings, Ray said employees are able to get more work done throughout the week, so Fridays can be dedicated to tying up loose ends and signing off early.

For Allen, who oversees Codeword’s PR team, Fridays are a day for creativity. “Personally, I find we call them, ‘deep work Fridays,’ as well as soft Fridays,” Allen told HR Brew. “A chance to not be interrupted by meetings…if there’s something that requires a bit more headspace and quiet time, it’s a great time to crack on with that.”

From pilot to permanent

Ray said soft Fridays have been well-received by employees. She hopes the program will see continued success and become a permanent part of Codeword’s culture.

“The big thing at Codeword is really that we’re treating each other as responsible adults,” Ray said. “Soft Fridays is a framing of mind where the responsibilities [are] being put back on the team to ensure that quality standards are met, and clients are happy, and work is getting done, and that they’re using their space and time to be as creative as possible.”

This article was initially published in HR Brew, a branch of Morning Brew.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Authors
By Mikaela Cohen
See full bioRight Arrow Button Icon
By HR Brew
See full bioRight Arrow Button Icon
By Morning Brew
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

conway
North AmericaObituary
Gerry Conway, comics legend who created the Punisher, dies at 73
By Claire Rush and The Associated PressMay 2, 2026
9 hours ago
shoplift
EconomyGen Z
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
10 hours ago
First Watch CEO Chris Tomasso holding his fist up at the New York Stock Exchange
SuccessView from the C-Suite
CEO writes hundreds of thank you notes to staff and still eats in the break room—which ‘always, for whatever reason, blows new employees away’
By Preston ForeMay 2, 2026
10 hours ago
Suze Orman once said earning more than $800,000 would make her ‘sick to my stomach’—but that turning down Oprah Winfrey cured her self-doubt
SuccessHow I made my first million
Suze Orman once said earning more than $800,000 would make her ‘sick to my stomach’—but that turning down Oprah Winfrey cured her self-doubt
By Orianna Rosa RoyleMay 2, 2026
10 hours ago
mackenzie
Commentaryphilanthropy
Stop donating to Harvard and the Ivy League. There’s a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
15 hours ago
Young trade worker learning on job
SuccessHiring
Forget Big Tech: Small businesses will hire nearly 1 million grads in 2026—and some of the hottest roles are gloriously AI-proof
By Emma BurleighMay 1, 2026
1 day ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
1 day ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
1 day ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
1 day ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
10 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
2 days ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.