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NewslettersFortune CHRO

Is there a better way to hear from employees than just anonymous surveys? One company says ‘voice sessions’ are one solution

By
Paige McGlauflin
Paige McGlauflin
and
Emma Burleigh
Emma Burleigh
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By
Paige McGlauflin
Paige McGlauflin
and
Emma Burleigh
Emma Burleigh
Down Arrow Button Icon
March 15, 2024, 7:33 AM ET
A young woman is working from a laptop in an office setting.
Employees, and Gen Z workers in particular, don't trust anonymous surveys enough to offer candid feedback.insta_photos—Getty Images

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Anonymous engagement surveys have become a standard for gauging employee experience, but not everyone is enamored. 

Employees, particularly Gen Z workers, don’t trust that their answers are confidential and refrain from giving candid feedback to avoid possible retaliation. Even if answers are honest, poll questions are often too broad and lacking the specificity needed to get quality information. And companies seldom take enough action after getting the survey results. One Reddit user recently went so far as to say that employee engagement surveys are “in their flop era.” 

In an attempt to address this issue, professional services and workplace research firm Seramount introduced a tool for clients to use in addition to traditional surveys. The firm offers to conduct anonymous “employee voice sessions,” or EVS for short. Clients, particularly larger companies, typically use EVS along with a traditional survey. The company says the survey captures a broader scope of employee sentiment, while the EVS can help leaders dive deeper into worker feedback.

Here’s how it works: Employees at an organization can sign up for an online session based on a range of dates and times, and as many as 300 workers can join a single session. A moderator then verbally asks questions to the group, and employees respond by writing their responses in a chat. All workers can see their fellow attendees’ responses, but everyone has an anonymous username. To protect workers on small teams, Seramount recommends combining departments together so that answers are not easily identifiable. 

Moderators also ask follow-up questions via audio, based on whatever employees answer, allowing Seramount to gather more nuance or context. For example, a worker may write that the job perk that keeps them most engaged is “flexibility.” The moderator can then ask attendees what aspects of flexibility are most important to them, such as taking time off or hybrid work arrangements. 

Seeing how other colleagues respond to the same questions can make offering feedback feel less intimidating than answering an engagement survey on one’s own. “When you can share and realize that many of your colleagues are actually experiencing the same realities that you are in their work, in their life, suddenly you feel less alone, less targeted, less isolated,” says Laura Sherbin, managing director of consulting at Seramount.

The sessions are aimed at getting “deeper and next-level” data, she says. “It’s not just a question of, ‘Are you engaged or not?’ It really is getting into the drivers of that engagement, understanding what’s working.” 

Seramount fully moderates and analyzes the session results, meaning an employer cannot get access to specific answers, and the employer is not included in the live session. Instead, CHROs receive a report with aggregated results. 

“The fact that there is that broken link between the data and the company provides a lot of safety in the eyes of employees,” says Sherbin.

Paige McGlauflin
paige.mcglauflin@fortune.com
@paidion

Today’s edition was curated by Emma Burleigh.

Around the Table

A round-up of the most important HR headlines.

- Google employees were shocked at their low pay bumps this year, with some workers receiving no raise while others saw their total compensation package shrink. Business Insider

- Over five years ago Goldman Sachs made a pledge to promote more women to senior positions, but that didn't happen—and many women left for better options elsewhere. Wall Street Journal

- Employees who are exposed to new tech in the workplace—such as AI, trackers, and robots—experience decreased health and well-being. The Guardian

Watercooler

Everything you need to know from Fortune.

Brain barriers. Three million working-age adults under the age of 25 in the U.K. aren’t currently looking for a job—an alarming labor force trend coinciding with a mental health crisis. —Ryan Hogg

Unfashionable choice. After years of losses, employee-owned retailer John Lewis finally turned a profit, but its more than 83,000 workers won’t be getting a bonus. —Prarthana Prakash

Union moves. Dartmouth men’s basketball team is planning to form the first college sports labor union, but public reaction is mixed. —Ralph D. Russo, Linley Sanders, AP

This is the web version of CHRO Daily, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.

About the Authors
By Paige McGlauflin
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Emma Burleigh
By Emma BurleighReporter, Success

Emma Burleigh is a reporter at Fortune, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Fortune’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

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