The lineup of speakers this week–which includes CEOs like Michael Dell, Julie Sweet, Jenny Johnson, Stephen Schwarzman, Vimal Kapur, Barry Sternlicht, Marcelo Claure, Pamela Liebman, and Alex Karp–is a testament to the growing attraction of Saudi Arabia as an investor, partner, and place to do business. 

PIF Governor Yasir al-Rumayyan opened the conference by announcing the sovereign wealth fund planned to annually deploy up to $70 billion in capital after 2025, having already invested about $100 billion in the U.S. alone since 2017. With a wildly profitable energy sector that’s now shifting amid the energy transition, al-Rumayyan may be right in predicting Saudi Arabia could be an AI hub.

Saudi Arabia has already introduced reforms in areas like gender rights, tourism, and investment, but critics still balk at its continued lack of freedom for women, LGBTQ+ citizens and the press, among other things. For business leaders, the dilemma is how to support change in a fast-growing part of the world without breaching corporate values. 

For that, one inspiration is Jenny Johnson, the president and CEO of Franklin Templeton, which has $1.5 trillion in assets under management worldwide. Along with transforming the company that her grandfather founded into a digital leader, she’s deeply attached to creating an inclusive culture wherever Franklin operates. Its newly created entity in Saudi Arabia is led by CEO Muneera H. AlDossary, a woman with a proven track record and deep knowledge of the local market. 

Johnson takes a similar on-the-ground approach in markets like China, which former Secretary of State Mike Pompeo roundly criticized as a place to do business during a fireside chat with Fox News anchor Maria Bartiromo on Thursday. Johnson, like many business leaders, argues against disengaging with the world’s second largest economy.

Moving into new countries brings new customers and new opportunities to create products that invest across different asset classes, sectors, and geographies. “My grandfather got into this business because the average person couldn’t access the returns of the equity markets,” Johnson says. Mutual funds offered a basket of stocks at a reasonable price. With AI, blockchain, and an expanding universe of alternative assets, she believes we’re at another inflection point for innovation in investing. 

Richard Attias, the longtime executive producer of WEF who’s now CEO of FII, says the goal of this initiative is to establish a more inclusive network to foster conversations that bring in more young people, business leaders and policymakers from parts of the world that often weren’t on the radar for WEF. FII is creating new indices, an ESG framework, and investments. 

“We don’t pay anyone to come,” says Attias. The resources and relationships of FII’s main benefactor are enough to create a powerful lineup of leaders in Miami. “When you leave, you will have a better understanding of where the money is going.”

Diane Brady
@dianebrady
diane.brady@fortune.com

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This edition of CEO Daily was curated by Nicholas Gordon.