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Globalization isn’t dead, it’s ‘accelerating,’ argues the CEO of a $4.2 billion startup that sources talent from all over the world

By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
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By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
Down Arrow Button Icon
February 21, 2024, 1:01 AM ET
Nicole Sahin, CEO and Founder of G-P.
Nicole Sahin, CEO and Founder of G-P.Mark Leibowitz—Laird & Good

Good morning.

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The last decade has seen a steady string of reports about companies re-shoring, friend-shoring, de-risking and otherwise unwinding the globalization of the late 20th century, when companies sourced supply from the lowest global bidder. But does that mean globalization is dead? Not at all, says Nicole Sahin, CEO of G-P, who was our guest this week on Fortune‘s Leadership Next podcast. 

“I read the news sometimes about globalization being in retreat, and I think it’s a little absurd….The reality is our entire economic ecosystem is interwoven so closely together that any business of any scale ultimately has people and talent from all over the world. You just can’t build an enterprise-level business or a high-growth company without it. So I don’t believe that globalization is in reverse…It’s accelerating.”

Sahin should know. The company she founded makes it easier for companies to source talent from all over the world, and her business is booming. Sahin believes efforts to build resilience into companies is causing them to move into even more countries, not fewer.

“We’ve been doing this for over 12 years now, and it’s so interesting to watch the movements and the trends of where companies are hiring. They always need to de-risk in a global environment. It’s not just China. They also need to be really careful of where they’re hiring and avoid consolidating their resources in any one place. So smart businesses…are really spreading out where their talent is.”

Sahin worked as an anthropologist in Guatemala before founding G-P, which at its last funding was valued at $4.2 billion. You can listen to the full Leadership Next interview on Apple or Spotify.

Meanwhile, Walmart is in the news these days for its plan to buy TV maker Vizio for $2.3 billion. But perhaps even more important is the news it let drop on its recent earnings call. CEO Doug McMillon said the company’s ambitious plan to work with its suppliers on projects to take a gigaton of greenhouse gases out of the environment by 2030 has “exceeded that 1 billion ton mark six years early.” Whoever said companies are backing off climate commitments hasn’t been to Bentonville recently.

More news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

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This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
Nicholas Gordon
By Nicholas GordonAsia Editor
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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Alan Murray
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