• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryLeadership

Travis Kelce’s Super Bowl behavior is emblematic of the ‘rise of the jerk’

By
Brian Hamilton
Brian Hamilton
Down Arrow Button Icon
By
Brian Hamilton
Brian Hamilton
Down Arrow Button Icon
February 13, 2024, 11:37 AM ET
Travis Kelce, #87 of the Kansas City Chiefs, reacts at Head coach Andy Reid in the first half against the San Francisco 49ers during Super Bowl LVIII.
Travis Kelce, #87 of the Kansas City Chiefs, reacts at Head coach Andy Reid in the first half against the San Francisco 49ers during Super Bowl LVIII.Jamie Squire—Getty Images

At the Super Bowl, the world watched as Kansas City Chiefs superstar Travis Kelce screamed and then purposely bumped into the head of his coach, Andy Reid. This behavior by Kelce, one of the team captains, reminded me of a recent reflection I had on too many of today’s “leaders” as compared to those of not very long ago. Consider the leaders from our past: Andrew Carnegie. Henry Ford. FDR. Harry Truman. Billy Graham. Ronald Reagan. Within a few generations, our model of good leadership has changed dramatically.

Now, consider the leaders of today. Take Elon Musk for example. In an X post, Musk proposed a “literal d– measuring contest” against Mark Zuckerberg after Meta launched Threads to compete with X. He previously tweeted “I keep forgetting you’re still alive” in response to a Tweet from Bernie Sanders about how the rich should pay their fair share of taxes. He told advertisers who were fleeing X to “go f– yourself.” These are his own selected words and posts.

Recently, I watched a documentary on the Chicago Bulls, The Last Dance. In it, we see a Michael Jordan who is a little different than the one promoted in the “Be Like Mike” commercials. Petty. Mean. Kind of angry. The thing that really surprised me is that Jordan apparently had at least some editorial control in the making of the film. So, it was, within a range, an image that he himself tried to curate. Or, how about a president who makes fun of disabled people or makes disparaging remarks about veterans (calling WWI vets “suckers” for giving up their lives when it was not in their self-interest)?

Worse, is that we all have become so desensitized to all of this. Hence, the jerks are able to reign without much pushback.

For me, none of that is the rub necessarily. We know that leaders are never quite what we make them out to be. However, there’s an enormous difference now. Today, our imperfect leaders embrace their weaknesses and mistakes or, worse, seem to be pretty proud of them.

The point is that, in the past, our leaders had the good sense to try to at least hide their imperfections. At least, they knew what the model for good leadership is. So, leaders became models of what we are capable of for the rest of us. We sometimes fall short, but we are working towards a construct that is good.

What does this mean for our country? Whether we like it or not, impressionable people will think, not just that this type of leadership is OK, but that it is even necessary for success. “If I am a big jerk, I too can get what these successful people have.”

Usually, I make it a point to include a possible remedy for problems I identify but, honestly, the solution to this is too complex for an article like this. I suppose it always goes back to the law of human nature–that all people down deep know the difference between right and wrong. Maybe we will drift back to that. I hope so, because countries, like companies and homes, are built on the decency of those who run them. How did it become that being a jerk is now a laudable thing? 

Brian Hamilton is a nationally recognized entrepreneur and the chairman of LiveSwitch. He founded Sageworks (now Abrigo), the country’s first fintech company, and is the original architect of its artificial intelligence technology, which has helped millions of business owners translate complex financial information. He is also the star of Free Enterprise, an award-winning show on ABC that tells the stories of formerly incarcerated individuals who dream of starting their own businesses.

More must-read commentary published by Fortune:

  • Here’s how the U.S., Europe, and China are faring in the post-pandemic race for economic growth
  • Working fathers are the new target of microaggressions–and they are worried they could be getting ‘daddy tracked’
  • WEF president: ‘It’s time to revitalize trade—and reverse the trend of Slowbalization’
  • The anti-DEI movement has gone from fringe to mainstream. Here’s what that means for corporate America

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Brian Hamilton
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

trump
CommentarySocial Security
What happens if nothing is done to fix Social Security by 2032?
By Martha SheddenApril 21, 2026
1 hour ago
ternus
CommentaryApple
This Apple doesn’t fall far from the tree: Tim Cook is leaving at a peak and John Ternus is exactly the right CEO for the AI era
By Jeffrey Sonnenfeld and Steven TianApril 20, 2026
9 hours ago
trump
CommentaryZoom
The U.S. has a $282 billion trade surplus you’ve never heard of — and it’s at risk
By Josh KallmerApril 19, 2026
2 days ago
benioff
CommentarySalesforce
AI’s next act: how Salesforce is turning efficiency gains into revenue
By Keith Ferrazzi and Wendy SmithApril 18, 2026
3 days ago
trump
CommentaryWhite House
Trump has already endorsed the Monroe Doctrine. Now he needs to endorse the Truman Doctrine
By Robert HormatsApril 18, 2026
3 days ago
trump
CommentaryManufacturing
Tariffs alone won’t save American manufacturing — here’s what actually will
By Johan "Kip" EidebergApril 18, 2026
3 days ago

Most Popular

Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
AI
Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergApril 19, 2026
2 days ago
Markets shudder as Strait of Hormuz starts resembling a combat zone. 'We're prepared to subject you to disabling fire'
Energy
Markets shudder as Strait of Hormuz starts resembling a combat zone. 'We're prepared to subject you to disabling fire'
By Jason MaApril 19, 2026
1 day ago
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
Law
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
By Sasha RogelbergApril 20, 2026
13 hours ago
Current price of oil as of April 20, 2026
Personal Finance
Current price of oil as of April 20, 2026
By Joseph HostetlerApril 20, 2026
21 hours ago
The director of the Congressional Budget Office—known for its gloomy national debt data—is very optimistic that a crisis will be avoided entirely
Economy
The director of the Congressional Budget Office—known for its gloomy national debt data—is very optimistic that a crisis will be avoided entirely
By Eleanor PringleApril 20, 2026
1 day ago
Current price of silver as of Monday, April 20, 2026
Personal Finance
Current price of silver as of Monday, April 20, 2026
By Joseph HostetlerApril 20, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.