EA’s ‘Madden NFL’ video game has predicted the correct Super Bowl winner with 65% accuracy—and it just picked this year’s game

By Chris MorrisFormer Contributing Writer
Chris MorrisFormer Contributing Writer

    Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

    EA's Madden video game predicts the winner of the 2024 Super Bowl.
    EA's Madden video game predicts the winner of the 2024 Super Bowl.
    Courtesy: Electronic Arts

    While the oddsmakers are giving the San Francisco 49ers a slight edge in this year’s Super Bowl, one of the most accurate predictors of the game disagrees.

    EA’s Madden NFL football franchise regularly rules the video game sales charts, but it also has an uncanny track record when it comes to the Big Game. And this year, the game predicts, the Chiefs will emerge victorious, by a score of 30-28.

    The Madden series has a 65% accuracy rate, having accurately predicted the winner of the Super Bowl for 13 of the past 20 years (including prognosticating the exact score in 2015). Patrick Mahomes, the game says, will be the third player ever to win back-to-back MVP honors.

    (Keep in mind: Last year Madden thought the Eagles would walk away as the winners.)

    This year’s prediction was a bit different than others. EA did not give a quarter-by-quarter breakdown or additional insight into how it arrived at the final score.

    Madden is just a video game, though, right? Why should anyone care what it says? Well, first, there’s that track record. Beyond that, though, the game leans heavily into artificial intelligence during development, which could improve its predictive performance.

    The NFL has been keeping statistics about games and players since 1920, but in 2014, it outfitted RFID tags onto the shoulder pads of every player in a program called Next Gen Stats, later adding them to referee uniforms, first-down markers, and the pylons at the edge of the end zone. Using those, the league was able to capture a treasure trove of more precise data, including player speed, field location, and movement patterns. Madden NFL 22, which debuted in 2021, deeply integrated that data, allowing it to make onscreen players more realistic than ever.

    Want a little historical perspective before you decide whether to trust a video game as you place your bets? Here’s a look at the game’s complete track record.

    Super Bowl LVII

    Madden: Eagles 31, Chiefs 17
    Actual score: Chiefs 38, Eagles 35

    Super Bowl LVI

    Madden: Bengals 24, Rams 21
    Actual score: Rams 23, Bengals 20

    Super Bowl LV

    Madden: Chiefs 37, Buccaneers 27
    Actual score: Buccaneers 31, Chiefs 9

    Super Bowl LIV

    Madden: Chiefs 35, 49ers 31
    Actual score: Chiefs 31, 49ers 20

    Super Bowl LIII

    Madden: Rams 30, Patriots 27
    Actual score: Patriots 13, Rams 3

    Super Bowl LII

    Madden: Patriots 24, Eagles 20
    Actual score: Patriots 34, Eagles 28

    Super Bowl LI

    Madden: Patriots 27, Falcons 24
    Actual score: Patriots 34, Falcons 28

    Super Bowl 50

    Madden: Panthers 24, Broncos 20
    Actual score: Broncos 24, Panthers 10

    Super Bowl XLIX

    Madden: Patriots 28, Seahawks 24
    Actual score: Patriots 28, Seahawks 24

    Super Bowl XLVIII

    Madden: Broncos 31, Seahawks 28
    Actual score: Seahawks 43, Broncos 8

    Super Bowl XLVII

    Madden: Ravens 27, 49ers 24
    Actual score: Ravens 34, 49ers 31

    Super Bowl XLVI

    Madden: Giants 27, Patriots 24
    Actual score: Giants 21, Patriots 17

    Super Bowl XLV

    Madden: Steelers 24, Packers 20
    Actual score: Packers 31, Steelers 25

    Super Bowl XLIV

    Madden: Saints 35, Colts 31
    Actual score: Saints 31, Colts 17

    Super Bowl XLIII

    Madden: Steelers 28, Cardinals 24
    Actual score: Steelers 27, Cardinals 23

    Super Bowl XLII

    Madden: Patriots 38, Giants 30
    Actual score: Giants 17, Patriots 14

    Super Bowl XLI

    Madden: Colts 38, Bears 27
    Actual score: Colts 29, Bears 17

    Super Bowl XL

    Madden: Steelers 24, Seahawks 19
    Actual score: Steelers 21, Seahawks 10

    Super Bowl XXXIX

    Madden: Patriots 47, Eagles 31
    Actual score: Patriots 24, Eagles 21

    Super Bowl XXXVIII

    Madden: Patriots 23, Panthers 20
    Actual score: Patriots 32, Panthers 29

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