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How ChatGPT changed business in its first year

By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
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By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
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December 12, 2023, 5:36 AM ET
Arati Prabhakar, the director of the White House Office of Science and Technology Policy, spoke at Fortune's Brainstorm AI conference on Monday.
Arati Prabhakar, the director of the White House Office of Science and Technology Policy, spoke at Fortune's Brainstorm AI conference on Monday. Duy Ho for Fortune
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Good morning.

What a difference a year makes. At last year’s Brainstorm AI conference, ChatGPT had just been released, and the possibilities of using it in business were largely theoretical. This year, the conference is filled with executives from various industries who are using generative AI with stunning results. Judging from comments here, it is already transforming banking, investing, job search, drug development, retail, and more. It’s also providing new superpowers to scammers, raising gnarly questions around copyright and intellectual property, and suffering still from a disturbing tendency to “hallucinate.” It’s changing the world—but not always for the better.

Recommended Video

Some excerpts:

“We’ve been developing and deploying AI applications for 10 years. But I think all of us, over the last 12 months, have seen a massive inflection point with the rise of generative AI capabilities.”

—Madhav Thattai, Chief Operating Officer, Salesforce AI

“We’ve dealt with powerful technologies, and the good and the ill ways that people have used them throughout the history of human beings. What is exceptionally different about this technology is its breadth.”

—Arati Prabhakar, Director of the President’s Office of Science and Technology Policy

“Embracing AI as a company is critical. Everybody in this room, there is not a part of your business [that won’t be affected]. It is so pervasive. AI is going to be used for your product development. It’s going to write code, write the test parameters, test the code. It’s going to be used in your operations to become more efficient. And it will be embedded in your products and services. If there isn’t a holistic adoption of AI throughout the organization, you’re really putting yourself at a disadvantage.”

—Jim Cathey, Chief Commercial Officer, Qualcomm

“Find your early wins and then let those early employees evangelize about how their time went faster when AI took away the toil work. We found it was 30% more free time for those IT specialists. They didn’t go away. We put them on more strategic work.”

—Kyle Daigle, Chief Operating Officer, Github

“It’s valuable for a teacher to do things like lesson planning, grading papers, reading progress reports. And the more we’ve worked on it, we realized it could do things that even transcend what a traditional tutor can do. We have simulations where you can talk to Eeyore the donkey or Jay Gatsby. Simulations where you can talk to Alexander Hamilton or Thomas Jefferson. We just launched last week an application where it won’t write your essay for you, but you can get feedback on your essays.”

—Sal Khan, founder, Khan Academy, speaking about the Khanmigo virtual tutor

“You can make it hallucinate less with hard work, fine tuning.” 

—Sissie Hsiao, Vice President and General Manager, Google Assistant and Bard

“Our big hope is we will be able to do for cancer what we did for COVID.”

—Lidia Fonseca, Chief Digital and Technology Officer, Pfizer

More from the conference here. Separately, check out this year’s Fortune Impact 20 list, presented by TPG’s The Rise Fund, which highlights 20 startups that have built their business models around world-changing work, using the profit motive to solve social and environmental problems.

Other news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

Google monopoly

Google engaged in anticompetitive practices in its app store policies, a jury decided on Monday. Epic Games, the developer behind the massively popular video game Fortnite, accused Google of abusing its monopoly power to suppress the development of rival app stores to promote its own Play Store. Google plans to appeal. Epic lost a similar lawsuit against Apple earlier this year; that case was decided by a judge. The Associated Press

India vs. Hong Kong

India’s stock market has now overtaken Hong Kong’s in value, putting it in seventh place worldwide. The National Stock Exchange of India had a total value of $3.989 trillion by the end of November, just ahead of the Chinese city's bourse. Hong Kong’s Hang Seng Index is the worst performing equity index in Asia-Pacific, set for four straight years of declines. CNBC

Hasbro cuts

Hasbro, the company behind Transformers, Magic: the Gathering, and Dungeons & Dragons, will cut almost 20% of its workforce over the next 18 to 24 months. The toy company is blaming “stronger and more persistent” economic headwinds for the layoffs. Hasbro is reporting an 11% year-on-year drop in sales for the first nine months of the year. Bloomberg

AROUND THE WATERCOOLER

Employees are weaponizing communication tools to get colleagues in trouble—and it’s a huge HR oversight by Paige McGlauflin and Joseph Abrams

Saudi Arabia dives deeper into Western assets as it looks set to become the majority owner of the U.K.’s busiest airport in a $12bn deal by Ryan Hogg

Goldman Sachs’ chief economist says the market may be getting ahead of itself on rate cuts—and decreases won’t come as soon as people hope by Eleanor Pringle

TikTok is spending $1.5 billion on a joint venture to solve the problem of Indonesia’s surprise social media shopping ban by Lionel Lim

Khan Academy’s founder says AI ‘coaches’ will soon submit essays to teachers instead of students by Alexandra Sternlicht

Economic pessimists’ bet on a 2023 recession failed. Why are they doubling down in 2024? by Philipp Carlsson-Szlezak and Paul Swartz

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
Nicholas Gordon
By Nicholas GordonAsia Editor
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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