• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Personal FinanceSavings

It’s the spendiest season of the year—but half of Americans are buckling down to save for a safety net

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
November 28, 2023, 1:12 PM ET
American households have been busy saving.
American households have been busy saving.MoMo Productions—Getty Images

Americans are gonna need a bigger boat—or savings account. The high cost of living and recession fears that plagued 2023 have left many households socking away more money under their mattress in preparation next bout of economic turmoil.

Recommended Video

Half (48%) of Americans have been saving more of their income in the last six months to have a “safety net for the future,” per Ipsos’ latest Consumer Tracker. It’s part of a small, steady trend toward budgeting, slightly down from the 50% who said the same in February but slightly up from the 46% who said the same last September. Nearly just as many (45%) said that they are saving to “treat themselves” later on. 

They’re also postponing spending on needs and wants. About a third (34%) of Americans pushed back or skipped purchasing a larger item such as a car, per Ipsos. And 27% Americans delayed home or car repairs to save more money stands at 27%.

Consumers’ fatigue and dissatisfaction with the economy is likely fueling this saving mentality. A separate Reuters/Ipsos poll found that 73% of respondents believe the economy is worse than it was five years ago, a sentiment that pervades across party lines. It’s easy to see why Americans are feeling spent (and thus aren’t spending); after facing a coronavirus recession when the pandemic first hit, many households didn’t have time to come up for air before grappling with supply-chain issues and 40-year-high inflation. And as the government hikes interest rates to cool down inflation, this year has brought a will-they-or-won’t-they type of recession fear. There’s also the psychological response to a pandemic, war, genocide, and just general socioeconomic choppy waters.

Of course, not all is bad. The jobs market remains strong and the unemployment rate, while up slightly in October, remains low. But numbers don’t always line up with how consumers perceive the economy, and an overwhelming sense of strain has made Americans more budget-prone.

We tend to hold onto our purse strings tightly during times of economic strife. People are “likely to save more when they expect an economic downturn to last for a long time—the ‘precautionary’ motive for saving,” economist Guillaume Vandenbroucke explains in a blog post for the St. Louis Fed. “If the downturn is not expected to last, people are likely to use their savings to maintain their consumption; that is, they will keep paying their rent, mortgage, utility bills, etc.”

Spending could curb, as hibernation is upon us

In today’s economy, many people feel like they’re treading water or almost drowning, with 60% of Americans reporting that they’re living paycheck to paycheck, per a Lending Club report. Many have turned to dipping into their pandemic-era savings to stay afloat. But that’s also been helping some chug along despite the odds. 

In September, consumer spending in each household rose 0.7%, per the Commerce Department. Many consumers splurged on a summer of travel and cultural fanfare, from concert tickets for Beyoncé and Taylor Swift to the Barbie and Oppenheimer double feature. 

But these spend-happy consumers are buckling down as winter approaches—even the wealthy. Retailers that the upper middle class often favors (like Apple, Coach, and Nordstrom) have experienced a dip in sales over the past three months, as first reported by Bloomberg.

“While this group remains in a relatively comfortable financial position compared to lower-earning peers, they are not entirely immune to factors like prolonged elevated inflation, rising interest rates, and cooling wage growth that may be dampening spending this holiday season,” Kayla Bruun, senior economist at Morning Consult, told Fortune’s Alicia Adamczyk of six-figure earners. A recent note from Morgan Stanley states that “thrifty behavior has been climbing up the income ladder.”

It’s likely that consumers felt emboldened to spend despite inflation and poor wages as initial recession fears from the beginning of the year died down, acting as the economy’s little engine that could. But as recession fears pick back up again (although said impending recession looks to some experts to be mild), there’s a change blowing in the wind amid the holiday season.

“Headwinds are going to eventually force the consumer to buckle, and I think that we’re going to see consumers have to pull back on spending for a quarter or two,” Erik Lundh, principal economist at the Conference Board, told CNN.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

Current price of Ethereum for May 21, 2026
Personal FinanceEthereum
Current price of Ethereum for May 21, 2026
By Joseph HostetlerMay 21, 2026
2 hours ago
Current price of Bitcoin for May 21, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for May 21, 2026
By Joseph HostetlerMay 21, 2026
2 hours ago
Current price of gold as of May 21, 2026
Personal Financegold prices
Current price of gold as of May 21, 2026
By Danny BakstMay 21, 2026
2 hours ago
Top CD rates from major banks May 21, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on May 21, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerMay 21, 2026
2 hours ago
Current price of oil as of May 21, 2026
Personal FinanceOil
Current price of oil as of May 21, 2026
By Joseph HostetlerMay 21, 2026
2 hours ago
Current price of silver as of Thursday, May 21, 2026
Personal Financesilver
Current price of silver as of Thursday, May 21, 2026
By Joseph HostetlerMay 21, 2026
2 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
24 hours ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
2 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
19 hours ago
Current price of oil as of May 20, 2026
Personal Finance
Current price of oil as of May 20, 2026
By Joseph HostetlerMay 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.