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30% of global businesses expect to use fossil fuels into the 2050s, despite ‘net zero’ commitments

By
Peter Vanham
Peter Vanham
and
Nicholas Gordon
Nicholas Gordon
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By
Peter Vanham
Peter Vanham
and
Nicholas Gordon
Nicholas Gordon
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November 1, 2023, 6:00 AM ET
The new finding suggests the current approach to decarbonization is not working.
The new finding suggests the current approach to decarbonization is not working. Getty Images

Good morning, Peter Vanham here in Geneva, filling in for Alan. 

With All Hallows’ Eve behind us, it’s November, and that means the latest UN Climate Summit is around the corner, starting at the end of this month in Dubai. The conference is meant to herald a new era of climate action, but the ghouls of a fossil fuel past will continue to haunt the world long into the future, the “We Mean Business Coalition,” a group of organizations and companies committed to corporate climate action, said yesterday. 

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As it stands, some 30% of global businesses still expect to rely on fossil fuels well into the 2050s, the coalition’s survey of some 250 business leaders found. That’s despite the vast majority of those surveyed aiming for “net zero” emissions by 2050 or before.  

That finding is no surprise for those of us in the weeds of the green energy transition, due to “hard-to-abate” sectors like steel and cement production, aviation, and shipping. Technological, pricing, and supply challenges are preventing the adoption of clean alternatives.   

The finding also means that anyone aiming to limit global warming to 1.5 degree Celsius—agreed upon at the 2015 Paris climate summit—must acknowledge that the current approach of multilateral climate diplomacy isn’t working.

“The Paris Agreement has been catalytic for global climate action,” Katherine Dixon, a partner at consulting firm Bain and an author of the report, told me. “But […] the Paris system of [nationally defined contributions] that we are relying on is not enough.”   

Instead of countries arguing over emissions goals, she said, a better strategy would be to rely more on commercial innovation and industrial policy. “It is [the] interplay of business innovation, industrial policy, and availability of capital—not emissions targets—that drives change,” she said.    

Business leaders acknowledge that the most effective carrots and sticks come from government. In the survey, they placed “regulation” well ahead of investor and customer pressure as the main lever of change. 

The take-away? If you’re a business leader, expect more Inflation Reduction Acts and Green Deals in the future. They may not solve every problem posed by the energy transition, but they are almost certain to be a part of any future climate policy equation. 

Separately, Rob Lake and Jennifer Tejada, respectively the CEOs of Boulevard and PagerDuty, argue in the latest installment of our CEO Initiative essay series that an iterative, experimental and ethical approach to generative AI can help it become the “most significant technological shift” in decades.

More news below.

Peter Vanham
peter.vanham@fortune.com
@petervanham

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Toyota’s new investment

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Alibaba’s cloud success

Around 80% of China’s tech companies and about half of its AI firms rely on Alibaba’s cloud services, chairman Joe Tsai said at a conference on Tuesday. The e-commerce company is launching the newest version of its “Tongyi Qianwen” model, a generative AI program similar to ChatGPT. Alibaba earlier announced plans to spin off its cloud division as an independent public company by next May. South China Morning Post

AROUND THE WATERCOOLER

How Estonia ripped up its school plans just 5 years after breaking from Russia and became the top country in math, science, and reading outside Asia by Michael Muthukrishna

As the U.S. roars ahead, Europe’s largest economy shrunk last quarter and a drop in oil demand points to more pain coming by Ryan Hogg

Group representing the New York Times and 2,200 others just dropped a scathing 77-page white paper on ChatGPT and LLMs being an illegal ripoff by Paige Hagy

European brewing giant’s CEO on Russia stealing its flagship beer business: ‘A very, very sad and unfortunate turn of events’ by Prarthana Prakash

Commentary: How the West can help Ukraine win its economic war with Russia by James K. Glassman

Billionaire investor Stanley Druckenmiller accuses Janet Yellen of making the ‘biggest blunder in Treasury history’ by Chloe Taylor

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By Peter VanhamEditorial Director, Leadership
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Peter Vanham is editorial director, leadership, at Fortune.

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Nicholas Gordon
By Nicholas GordonAsia Editor
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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