• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Asia

Toyota literally doubles down on EVs in North Carolina with another $8 billion investment and 3,000 more jobs

By
Hannah Schoenbaum
Hannah Schoenbaum
and
The Associated Press
Down Arrow Button Icon
October 31, 2023, 4:37 PM ET
Toyota
Toyota is investing in North Carolina.AP Photo/Charles Krupa, File

Toyota will invest an additional $8 billion in the hybrid and electric vehicle battery factory it’s constructing in North Carolina, more than doubling its prior investments and expected number of new jobs, the company announced Tuesday.

Recommended Video

The Japanese automotive manufacturer projects the new investment will create about 3,000 additional jobs, bringing the total to more than 5,000 jobs, when its first U.S. automotive battery plant begins operations near Greensboro in 2025. The plant will serve as Toyota’s epicenter of lithium-ion battery production in North America and will be a key supplier for the Kentucky-based plant tasked with building its first U.S.-made electric vehicles, the company said.

Toyota’s fourth and largest investment in the North Carolina facility brings its total investment to about $13.9 billion to help meet its goal of selling 1.5 million to 1.8 million electric or hybrid vehicles in the U.S. by 2030. It will also add eight new production lines for electric and plug-in hybrid batteries.

“North Carolina’s transition to a clean energy economy is bringing better paying jobs that will support our families and communities for decades to come,” said Democratic Gov. Roy Cooper, who recently returned from a trip to Tokyo where he met with Toyota’s president, Koji Sato.

Sean Suggs, president of Toyota North Carolina, said the announcement “reinforces Toyota’s commitment to electrification and carbon reduction,” while fulfilling its promise to bring economic growth to North Carolina. Toyota has committed to using 100% renewable energy to produce batteries at the North Carolina plant, which has been under construction since 2021.

The automaker has been accused by environmental groups of dragging its feet on electric vehicle production and relying heavily on its sale of hybrids, which use some gasoline. Toyota says it will have 15 battery electric vehicles for sale globally by 2025.

Automotive manufacturers have been racing to meet the rising demand for electric vehicles in the U.S., which is responsible for only about 8% of the world’s battery production capacity, according to the U.S. Department of Energy.

The U.S. still relies on international markets to mine and process most raw materials needed to make lithium-ion batteries. But the nation has been working to shore up production after a backlog in the global supply of computer chips — another essential component of electric vehicles — led several American automakers to shut down their production lines at the height of the COVID-19 pandemic.

President Joe Biden’s administration has since poured billions into bolstering the domestic supply chain for batteries, computer chips and other necessary electric vehicle parts through the Inflation Reduction Act.

Some state governments have made investments of their own, hoping to attract major manufacturers to the area. Toyota could receive hundreds of millions in cash incentives, tax breaks and infrastructure upgrades from the state of North Carolina and local governments for fulfilling its job creation and investment goals, according to state officials and documents.

Republican state Senate leader Phil Berger called the company’s latest investment monumental. The plant is expected to breathe new life into the Greensboro-area economy, which never fully recovered after its textile industry dried up at the turn of the century.

“The additional jobs and increased capital investment are proof that the Triad and our rural communities are prepared to support high-tech manufacturing,” Berger said of the central North Carolina region encompassing Greensboro, Winston-Salem and High Point.

___

Schoenbaum is a corps member for the Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Hannah Schoenbaum
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Europe
George Clooney moves to France and sends a strong message about the American Dream
By Nick LichtenbergDecember 30, 2025
2 days ago
placeholder alt text
Environment
'I opened her door and the wind caught me, and I went flying': The U.S. Arctic air surge is sweeping northerners off their feet
By Holly Ramer and The Associated PressDecember 30, 2025
2 days ago
placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
3 days ago
placeholder alt text
Health
Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes
By Matty Merritt and Morning BrewDecember 31, 2025
20 hours ago
placeholder alt text
Politics
Buddhist monks peace-walking from Texas to DC persist even after being run over on highway outside Houston
By The Associated PressDecember 30, 2025
2 days ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
2 days ago

Latest in

Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Jan. 1, 2026: Earn up to 5.00% APY
By Glen Luke FlanaganJanuary 1, 2026
1 hour ago
Personal FinanceCertificates of Deposit (CDs)
Best CD rates today, Jan. 1, 2026: Earn up to 4.18% APY if you lock in now
By Glen Luke FlanaganJanuary 1, 2026
1 hour ago
Two gamer teenagers work on computers.
CybersecurityHacking
Feds are hunting teenage hacking groups like ‘Scattered Spider’ who have targeted $1 trillion worth of the Fortune 500 since 2022
By Amanda GerutJanuary 1, 2026
2 hours ago
A woman shopping inside a Walmart
RetailHolidays
It’s New Year’s Day 2026. What’s open and closed?
By Dave SmithJanuary 1, 2026
2 hours ago
Man hikes in snowy woods
Successlifestyle
CEOs say they are unplugging from the top job by cancelling all meetings and playing with Legos over the holidays
By Emma BurleighJanuary 1, 2026
3 hours ago
Energyenergy prices
Negative prices for electricity are getting more common in Europe and consumer costs have dipped—while Americans face rising energy bills
By Jason MaJanuary 1, 2026
3 hours ago