• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
NewslettersCEO Daily

Former PepsiCo CEO Indra Nooyi shares her 5 rules for leading through uncertainty: ‘Companies have to articulate a purpose’

By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
Down Arrow Button Icon
October 24, 2023, 2:15 AM ET
If companies want to keep talent, they "have to articulate a purpose…that touches people emotionally and encourages them to give the company their all," former PepsiCo CEO, Indra Nooyi, suggests.
If companies want to keep talent, they "have to articulate a purpose…that touches people emotionally and encourages them to give the company their all," former PepsiCo CEO, Indra Nooyi, suggests. Photo by Marla Aufmuth—Getty Images for Watermark Conference for Women
Add Fortune on Google for similar content.

Good morning.

Every age has its uncertainties, but the current age has more than most. War raging in Europe and the Middle East and foreboding in Asia; an economy perched on the pivot from unprecedented monetary and fiscal stimulus to a return to an unfamiliar normality; a pandemic that provoked massive changes in work and life; new technologies moving at warp speed with premonitions of both utopian and dystopian consequences. How do you lead a business in such an extreme ‘VUCA’ environment?

Recommended Video

I had the opportunity last week to pose that question to Indra Nooyi, ex-CEO of PepsiCo, at a forum hosted by consulting firm Slalom. Her answer was a mini-master class in modern leadership. She boiled it down to five rules:

“First: Rather than articulate a vision for the company, CEOs have to learn to talk about alternatives and scenarios. That is the only way you can get your team to constantly look for changes in the environment that could impact your direction.”

“Second: You have to build resilience, agility and adaptability into the company. That’s often talked about, but rarely practiced. Study past setbacks. Look for leaders who have navigated through crises and failures.”

“Third: Lifelong learning is the survival mantra of the future. Leaders must understand coming trends and technologies. They must study whatever is driving change in-depth. They must go back to being students.”

“Fourth: Rethink how you do talent succession. Targeting the most capable is going to be the biggest competitive advantage you have. Make succession an ongoing science.”

“Fifth: The only way to find and bind outstanding talent to the company is to engage their hearts as well as their head and hands in the business of the company. To do so, companies have to articulate a purpose…that touches people emotionally and encourages them to give the company their all.”

Well put. More news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

More oil consolidation

Chevron has agreed to buy fellow oil company Hess in a $53 billion deal. It’s the latest mega-deal in the fossil fuel industry, following Exxon’s $60 billion purchase of Pioneer Natural Resources earlier this month. Chevron is pivoting to capture energy resources that are closer to home, like Hess’s stake in the Stabroek Block in the South American country of Guyana, the largest crude oil discovery in the past decade. Bloomberg

Women’s 'Day Off'

Women in Iceland–including Prime Minister Katrín Jakobsdóttir–will take part in a one-day strike to protest the gender pay gap. Women taking part in Kvennafri, or “Women’s Day Off” in Icelandic, will abstain from both paid and unpaid work, including household chores and childcare. While Iceland often receives high marks on gender equality from organizations like the World Economic Forum, organizers are pushing back against the idea that the country is an “equality paradise.” The New York Times

End of a ‘golden era’

Hong Kong’s property developers, once buoyed by the world’s least affordable housing market, may soon confront government efforts to tackle sky-high home prices. “Hong Kong real estate is no longer a totally free market,” Chinachem CEO Donald Choi says. “The golden era of high profit margins in the housing market is over.” The median Hong Kong home costs almost 19 times the city’s median household income, according to a March report from think tank Demographia. Financial Times

AROUND THE WATERCOOLER

Saudi crown prince Mohammed bin Salman’s 2030 growth plan bears fruit as Hyundai inks deal to join Lucid as next carmaker in the Gulf by Christiaan Hetzner

Commentary: Here’s the climate movement’s biggest mistake since the 1970s, according to the climate scientist who won the Nobel Prize alongside Al Gore by David Schimel

Britain’s return-to-office push pays off—more people are back 5 days than working from home for the first time since COVID-19 by Prarthana Prakash

Chevron boss says the $300 billion oil giant has changed life on Earth for the better: ‘We’re not selling a product that is evil’ by Orianna Rosa Royle

Billionaire hedge funder Bill Ackman is suddenly more worried about a ‘slowing’ economy than inflation—and he’s putting his money where his mouth is by Will Daniel

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
Nicholas Gordon
By Nicholas GordonAsia Editor
LinkedIn iconTwitter icon

Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Newsletters

Inside Flavor Flav’s unlikely effort to help female Olympians build their brands and careers
NewslettersMPW Daily
Inside Flavor Flav’s unlikely effort to help female Olympians build their brands and careers
By Ellie AustinJuly 22, 2026
7 hours ago
A woman observes stock trends on her smartphone while a computer screen displays financial graphs.
NewslettersCFO Daily
Beyond SpaceX: Why great IPOs depend on more than first-day demand
By Sheryl EstradaJuly 22, 2026
13 hours ago
Photo: Sam Altman
NewslettersMarkets
AI world stunned by OpenAI model that secretly escaped secure environment and hacked into a rival company
By Jim EdwardsJuly 22, 2026
15 hours ago
Samsung’s North America CEO says the smartphone is just an entry point to ambient AI of the home
NewslettersCEO Daily
Samsung’s North America CEO says the smartphone is just an entry point to ambient AI of the home
By Diane BradyJuly 22, 2026
16 hours ago
Hugging Face CEO Clément Delangue (center) on Capitol Hill on September 13, 2023 in Washington, D.C. (Photo: Chip Somodevilla/Getty Images)
NewslettersFortune Tech
OpenAI: Our models accidentally compromised Hugging Face
By Andrew NuscaJuly 22, 2026
17 hours ago
Google DeepMind CEO Demis Hassabis
AIEye on AI
A FINRA for AI? The idea from Google DeepMind CEO Demis Hassabis is gaining momentum. But is it any good?
By Jeremy KahnJuly 21, 2026
1 day ago

Most Popular

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
1 day ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
9 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.