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The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

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eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats

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Current price of oil as of July 28, 2026

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The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Healthweight-loss and diet control industry

Weight-loss drugs like Ozempic are in such huge demand that spending on them will hit $100 billion by 2035, analyst says

By
Angel Adegbesan
Angel Adegbesan
and
Bloomberg
Bloomberg
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Angel Adegbesan
Angel Adegbesan
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Bloomberg
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September 22, 2023, 5:19 PM ET
Spending on weight-loss drugs is expected to balloon to $100 billion over the next decade.
Spending on weight-loss drugs is expected to balloon to $100 billion over the next decade. The Washington Post via Getty Images
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The global market for novel weight-loss drugs like Novo Nordisk A/S’s Ozempic and Wegovy is poised to reach $100 billion by 2035 as patients start to understand the efficacy of the medications.

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That’s according to BMO Capital Markets analyst Evan David Seigerman, who, in a note to clients late Thursday, also said revenue for the medications could reach as high as $70 billion in the US alone.

Wall Street’s appetite for all things weight-loss related has been on the rise after a study of Novo Nordisk’s Wegovy showed the medication reduced the risks of heart attacks and strokes. The study results sent shares of drugmaker Eli Lilly & Co. soaring, and it remains the best-performing pharmaceutical stock so far this year in the S&P 500.

Seigerman sees Lilly as most poised to dominate the US market into the 2030s. He said Lilly’s Mounjaro (tirzepatide) — already approved for diabetes — will anchor weight-loss treatments into the late 2030s if the drug gets approval for obesity by the end of the year.

“We see change coming in the US payor and reimbursement environment and data-driven, broad support across medicine, politics, regulation, and culture for broad access to obesity therapeutics,” Seigerman wrote.

Morgan Stanley analysts projected in early August that the global obesity market will reach $77 billion in 2030, an increase from the previously estimated $54 billion.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
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