• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryHealth

A policy that supports America’s breastfeeding moms came into effect 11 years ago. It’s still not applied

By
Andrea Ippolito
Andrea Ippolito
Down Arrow Button Icon
August 30, 2023, 1:34 PM ET
Sitting on a chair in the living room, the new mom watches as her baby boy breastfeeds.
Lactation support was introduced by the Affordable Care Act in 2012. Today, many states still don't comply with its provisions.Getty Images

In 2012, an Affordable Care Act policy requiring commercial and Medicaid expansion plans to cover lactation support starting during pregnancy came into effect. It’s been 11 years–and nothing has happened. No change. Despite the White House announcing last year that the Department of Health and Human Services would begin enforcing the policy, we have yet to see any health plans held accountable.

As a third-time mom currently feeding a 12-week-old girl, I respectfully call for CMS to enforce the legislation and policy established in 2012. As the Kaiser Family Foundation report on Medicaid Coverage of Pregnancy-Related Services outlines, many states currently do not comply with the ACA’s requirement.

Right now, the U.S. is woefully behind our peers in all things maternal health. Our maternity mortality rates are worse than our parents’ generation, women and maternal health are understudied and underinvested in, and women’s pain during pregnancy and postpartum is continuously ignored.

The failure of the U.S. health care system to support women is incredibly shortsighted. Economists Henry Paulson and Timothy Geithner published a report on economic uncertainty in the U.S.–and one of their leading recommendations is that the country needs population growth, including from new births. Some Congressmen are even calling for U.S. women to focus on flourishing families–yet they don’t support investing in the health of moms and babies.

Today, most states do not allow lactation support providers to enroll as Medicaid providers, which severely limits access. In some cases, it’s because there is not a provider type designation for lactation consultants. States may require credentials such as M.D., NP, PA, or RN, in addition to the International Board Certified Lactation Consultant (IBCLC) certification. Many states fold lactation support services into the global maternity care payment rather than reimbursing separately, which is a disincentive to providing care and is time-bound, while many parents need support beyond the postpartum care visit. The universal maternity care payment is already too small, so there is no room left for breastfeeding and baby feeding support, which is a clinical specialty. However, like much in women’s health, these specialties get dismissed and deprioritized, despite having tremendous health benefits.

Baby feeding is deeply connected to the maternal health experience, including the mother’s physical and mental health and the baby’s health. Those first few hours, days, and months are imperative to a baby’s well-being.

We know that breastfeeding support helps improve breastfeeding rates for those who choose to breastfeed (and it is their choice!). Society is not supporting those who want to breastfeed despite the obvious public health benefits of doing so. Research shows that families in maternal health deserts don’t have access to support services, and that is especially true for Black women.

Lactation support starting during pregnancy reaches patients before a baby is born to help tackle the other issues plaguing maternal health. Early mental health screenings can detect risks of postpartum depression and anxiety. Lactation support appointments postpartum are also a good way to remind patients to attend their six-week postpartum visit–which historically only 60% of patients attend. The six-week postpartum appointment is critical for checking the health of mothers, including their blood pressure to prevent preeclampsia and check concerns with diabetes, or issues with anemia.

The ACA’s CMS Medicaid Coverage of Lactation Services must be enforced. Women have been waiting 11 years.

Andrea Ippolito is a health tech expert and the founder of SimpliFed, a maternal health company that provides lactation and baby feeding support.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Andrea Ippolito
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
1 day ago
placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
1 day ago
placeholder alt text
Success
Bad luck, six-figure earners: Elon Musk warns that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, December 15, 2025
By Joseph HostetlerDecember 15, 2025
1 day ago
placeholder alt text
Future of Work
The job market is so bad, people in their 40s are resorting to going back to school instead of looking for work
By Sydney LakeDecember 16, 2025
14 hours ago
placeholder alt text
Economy
America's $38 trillion national debt 'exacerbates generational imbalances' with Gen Z and millennials paying the price, warns think tank
By Eleanor PringleDecember 16, 2025
11 hours ago

Latest in Commentary

TD Jakes
CommentaryReligion
To heal a divided nation, America’s next chapter must rediscover a common unity
By T.D. JakesDecember 16, 2025
8 hours ago
tree
CommentaryInflation
Colorado is suffering from Christmas Tree inflation because Denver imports most of them—from North Carolina and the Pacific Northwest
By Ali Besharat and The ConversationDecember 16, 2025
9 hours ago
Charles Lamanna
CommentaryMicrosoft
I lead Microsoft’s enterprise AI agent strategy. Here’s what every company should know about how agents will rewrite work
By Charles LamannaDecember 15, 2025
1 day ago
Julian Braithwaite is the Director General of the International Alliance for Responsible Drinking
CommentaryProductivity
Gen Z is drinking 20% less than Millennials. Productivity is rising. Coincidence? Not quite
By Julian BraithwaiteDecember 13, 2025
3 days ago
carbon
Commentaryclimate change
Banking on carbon markets 2.0: why financial institutions should engage with carbon credits
By Usha Rao-MonariDecember 13, 2025
3 days ago
Dr. Javier Cárdenas is the director of the Rockefeller Neuroscience Institute NeuroPerformance Innovation Center.
Commentaryconcussions
Fists, not football: There is no concussion protocol for domestic violence survivors
By Javier CárdenasDecember 12, 2025
4 days ago