• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
LifestyleFootball
Europe

Nike shamed into offering ‘limited’ numbers of England women’s star goalkeeper’s jerseys after petition and backlash

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
August 25, 2023, 7:41 AM ET
football player mary earps
Nike will make a limited number of Mary Earps' jersey replicas. Richard Callis—Eurasia Sport Images/Getty Images
Add Fortune on Google for similar content.

Infuriated fans who wanted to show support for England’s Women’s World Cup goalkeeper Mary Earps are vindicated. Replicas of her jersey will finally be released by official kit supplier Nike.

Recommended Video

The sportswear giant came under fire after soccer fans were unable to buy the jersey backing Earps, who eventually took home the Golden Glove from the tournament, the highest individual accolade her position can win.

After more than 150,000 supporters petitioned Nike—and Earps criticized the global behemoth herself—it finally listened.

Nike has now said it will sell a “limited number” of replicas of the Lioness goalkeeper’s jersey—four days after the tournament concluded. 

“Nike has secured limited quantities of goalkeeper jerseys for England, U.S., France, and the Netherlands to be sold through the Federation websites over the coming days,” a Nike spokesperson said in a statement to Fortune, referring to governing body FIFA’s members. 

The Oregon-based manufacturer, which supplies and sells merchandise for England’s men’s and women’s national teams, made jerseys for all the outfield players and even the men’s goalkeeper, but left Earps out.

She called the move “hugely disappointing and hurtful” in a July interview with the Guardian.  

Following the World Cup finals last week, which Spain won 1-0, Nike issued a statement saying it was trying to find a solution to sell Earps jerseys. The goalie hit back on Instagram: “@Nike  is this your version of an apology/taking accountability/a powerful statement of intent?”

According to Earps, Nike’s decision to not sell the jersey during the tournament undermined the role of goalkeepers in women’s football. 

Fans’ fight for the Earps jersey

Pressure on Nike began building on social media following the final last Sunday when the 30-year-old consolidated her position as a national treasure.

On X—formerly known as Twitter—one fan wrote: “My 10-year-old daughter is the goalie in her school team. She’s just gone online to buy a jersey for next year and wanted one like Mary Earps’s only to find Nike don’t do one. ’That’s a bit stupid’ she said. She’s right.”

My 10 year old daughter is the goalie in her school team.She’s just gone online to buy a jersey for next year and wanted one like Mary Earps’s only to find Nike don’t do one.“That’s a bit stupid” she said. She’s right, isn’t she @nikefootball @Nike @EnglandFootball

— Nick O'Donnell (@gnickodonnell) August 20, 2023

Another added: “I still can’t believe Nike refused to print & stock Mary Earps’s jersey, she’s in the Fifa Women’s World Cup final & we can’t buy her jersey, absolutely insane.”

I still can’t believe Nike refused to print & stock Mary Earps jersey, she’s in the Fifa Women’s World Cup final & we can’t buy her jersey, absolutely insane. #FIFAWWC

— Nguvi (@nguvi_) August 20, 2023

Top British politicians, as well as fellow pro footballer Beth Mead, also piled in to voice their support for the English goalie.

For its part, Nike said it supports and shares “the unprecedented passion and interest” that the women’s tournament received.

The company told Fortune it had spent more money on the 2023 iteration than in any global tournament to date, but acknowledged its delay in catering to fans.

“We recognize that during the tournament we didn’t serve those fans who wished to show their passion and support to the squad’s goalkeepers. We are committed to retailing women’s goalkeeping jerseys for major tournaments in the future,” Nike said. 

A common issue

Jerseys for goalkeepers can be expensive for brands to make as the pool of fans is often smaller and the manufacturing process is different from other jerseys.

When Nike cited similar reasons, Earps said she had been “fighting behind closed doors” to make her jersey replicas available. 

Nike lost earnings potential following the exit of the U.S. women’s team early in the World Cup, but England’s success in making it to the finals helped make up for it.

Other women’s national team kit suppliers including Puma and Adidas also didn’t make goalkeeper jerseys, though Denmark’s Hummel and Ireland’s Castore did see their merch go on sale.

Manchester United, the football club Earps plays for, said in a statement Thursday that Earps No. 27 jerseys—sold by Adidas—are the second-best-selling women’s replica T-shirts this season.

About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Lifestyle

g
SuccessCrime
Gen Z ‘teen takeovers’ go from hijinks to shootings, theft and vandalism. Blame ‘adolescent brain development’
By Safiyah Riddle, Corey Williams and The Associated PressJuly 25, 2026
1 hour ago
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
SuccessMarketing
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
By Sydney LakeJuly 25, 2026
1 hour ago
Roderick Wong, MD is Managing Partner and Chief Investment Officer of RTW Investments
Commentary250 Years of Innovation
When 10,000 doctors stood up and cheered for a cancer drug — America’s innovation machine made it possible
By Roderick WongJuly 25, 2026
3 hours ago
m
Commentarydisruption
The Messi Test and how the Spaniards messed with it: what the World Cup final taught me about the Jobs AI can’t touch
By Bhaskar ChakravortiJuly 25, 2026
4 hours ago
What it’s like to be a founder of the most high-stakes startup ever, OpenAI
AIOpenAI
What it’s like to be a founder of the most high-stakes startup ever, OpenAI
By Alyson ShontellJuly 25, 2026
6 hours ago
Capital One’s big bet on baseball—and why they think it can help win the credit card loyalty wars
Arts & EntertainmentCapital One Financial
Capital One’s big bet on baseball—and why they think it can help win the credit card loyalty wars
By Sheryl EstradaJuly 25, 2026
6 hours ago

Most Popular

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
1 day ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
2 days ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
2 days ago
Current price of oil as of July 24, 2026
Personal Finance
Current price of oil as of July 24, 2026
By Joseph HostetlerJuly 24, 2026
1 day ago
Current price of silver as of Friday, July 24, 2025
Personal Finance
Current price of silver as of Friday, July 24, 2025
By Joseph HostetlerJuly 24, 2026
1 day ago
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
AI
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
By Mia OsmonbekovJuly 23, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.