• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Twitter CEO Linda Yaccarino changed her username to ‘LindayaX.’ Within moments, a troll account claimed ‘lindayaccs’ and took off

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
August 2, 2023, 11:40 AM ET
Twitter CEO Linda Yaccarino .
Twitter CEO Linda Yaccarino .Isaac Brekken/Variety/Penske Media via Getty Images

Linda Yaccarino was all on board for Twitter’s name change, signal-boosting the decision and arguing the case for it, as you’d expect any CEO to do. To illustrate her support, she changed her username on the platform from Lindayacc to LindayaX.

Recommended Video

Before making the move, she posted a poll, asking what she should change the username to, but slipped up and wrote her former username as “lindayaccs.” That account was promptly grabbed by a troll, who has had no end of fun parodying Yaccarino’s online presence. (Her actual former account has been erased.)

The troll account is clearly labeled as parody in an attempt to avoid Twitter’s wrath, but whoever is running it is having some fun while they can. “Hello fellow Reptilians!” read one post, while another created a poll saying “Let’s revert back to Twitter! Who’s with me?” (More than 88% of the over 800 people who voted on that poll said they wanted to go back to the site’s old name.)

Per Twitter/X’s rules, accounts that are clearly labeled parody are allowed to exist. Elon Musk, though, has shown a willingness to ignore the rules he sets or rewrite them with no warning, so there’s no telling how long the parody account will remain live.

The company’s security department, which would normally have watched for these sorts of parody accounts, was largely laid off last year after Musk bought the company.

An obvious spoof of the CEO is likely the least of Twitter/X’s problems these days. Musk has said the company has a negative cash flow and has seen a drop in ad revenue of roughly 50%. The company also got in hot water with San Francisco building inspectors when it added a flashy new X sign atop its headquarters. It was removed just days after it went up.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Photo of Elon Musk
C-SuiteElon Musk
‘Don’t look at the résumé’: Elon Musk admits he’s ‘fallen prey’ to flashy credentials but says conversation matters most when hiring
By Jacqueline MunisFebruary 9, 2026
10 hours ago
amodei
AIAdvertising
Scott Galloway on why that Anthropic Super Bowl ad got under Sam Altman’s skin and exposed ‘therapy’ as the AI use case
By Nick LichtenbergFebruary 9, 2026
10 hours ago
journalists
CommentaryMedia
I’m a war gamer for the Navy and I know why you don’t trust the media anymore. It’s fighting yesterday’s battles
By Charles Edward Gehrke and The ConversationFebruary 9, 2026
10 hours ago
kiara
AIstart-ups
Exclusive: Peter Thiel–backed industrial AI startup emerges from stealth in a16z ‘American Dynamism’ push
By Nick LichtenbergFebruary 9, 2026
12 hours ago
Photo of Mark Zuckerberg
AIMeta
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
13 hours ago
Thasunda Brown Duckett, TIAA CEO, speaks onstage during a live taping of "Earn Your Leisure" at Martin Luther King Jr. International Chapel at Morehouse College on January 22, 2024 in Atlanta, Georgia.
FinanceFortune 500 Companies
Meet the 10 Black Fortune 500 CEOs leading companies with over $412 billion in combined revenues
By Cheyann HarrisFebruary 9, 2026
15 hours ago

Most Popular

placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
10 hours ago
placeholder alt text
AI
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
13 hours ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
18 hours ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.